Expressing your written thoughts is no longer limited to those writing for newspapers and journals or published authors.
Of course, there is no one answer on how to run a successful blog, but taking these five steps will increase the likelihood of your blog growing significantly and succeeding.
1. Have A Niche You Appeal To
Like any art form, whether a book or a great album, those consuming the art look for some form of coherence. Your blogs should also have an overarching theme that helps give meaning to your overall writing portfolio. A tech blogger, for example, will find it challenging to write fashion articles.
Find a theme you are passionate about, something you feel you can talk about endlessly. It will make your blog more engaging because it’ll be written with a kind of sincerity people can detect.
Whatever topic you choose, try to understand what demographic will respond to such content and tailor your work to their preferences to develop a loyal reader base.
2. Make Your Content Visually Appealing
In an era of doom scrolling and smaller attention spans, having visually appealing content that jumps out is necessary to get the engagement needed to run a successful blog.
Visual aids also make it easier to digest the information presented to the reader. Those without expensive camera gear can rely on online resources to find professional quality work on an immense range of subjects.
For instance, if you want to write an article about running a successful business, you can Google success stock photos to find a picture that suits the piece and serves as a visual cue.
Try to use colorful and punchy pictures to make your blog stand out. You can also give your blog aesthetic continuity by selecting a color theme that is visible throughout your work.
Don’t let your written work miss the attention it deserves because your website looks unappealing. Blogging is as much about presentability as it is about good writing, and a successful blogger must prioritize both.
3. Consistently Upload Content
People who are loyal followers of blogs rely on these websites as a source of information for emerging trends and technologies. Even when this is not the case, reading your blog is a fun activity they look forward to, and being deprived of the ability to read new articles can often lead to your platform losing people’s attention.
If you rely on a tech blogger for information about the latest devices, and they remain silent on an upcoming phone or laptop, you may look for alternative blogs available. Similarly, if you follow a blog for celebrity gossip and it is behind on the latest news and trends, you may get your future information from a new source.
Create a publishing schedule and try to adhere to it strictly. If you make weekly contributions to your blog, have a set date and time you will publish these articles so readers can know when to expect new work. If there are any delays in the schedule, use your social media presence to inform your readers beforehand so they can change their expectations.
Getting attention as a blogger is difficult, but once attained, consistent efforts are required to maintain it. In a time when virality comes and goes so fast, being proactive about your work is vital.
4. Learn About SEO Optimization
A majority of blog readers will find the information they are looking for through Google, Bing, and other search engines. Before they can become loyal followers of your blog, they must be able to access your work, and for this, your articles need to rank high in the results of search engines for readers to stumble upon them.
Research shows that most internet users will not scroll past even the first page of a search engine result, so a poorly SEO-optimized article is unlikely to get the traction necessary for your blog to become successful.
A great deal of the knowledge needed about SEO is available for free on websites like YouTube, which can give you a rundown of concepts like keywords, meta descriptions, and internal and external linking.
Making your blog optimized for search engines will ensure that your work continues to experience organic growth, as people looking for answers to their queries will keep visiting your website.
5. Be Accessible To Your Audience
If you want to become an expert blogger with a loyal fan base, you must be a writer who appears available and interested in learning more about their audience.
Encourage interactions amongst your readers by responding to comments, posing questions and polls, and replying to your fans’ emails and social media messages. It will make your readers feel like they are part of a community instead of being individual fans of your work, and will help foster a relationship beyond just enjoying your articles.
Allowing the readers to voice their opinions and criticisms of your writing also makes the output feel like a collaborative effort where the opinions of readers impact the outcome.
All of this will go a long way to ensure you have an established long-term reader base and people willing to support you monetarily for your efforts.
Today, you can find hundreds of blogs for even the most niche topics, so having some unique factor that sets you apart from your competition is essential if you desire to have a large following and use blogging as a form of self-employment.
While there is no substitute for good writing skills, good writing skills alone won’t make you successful. You must be consistent in your efforts, passionate about your work, and connect with and engage your readers, something you will be likelier to achieve if you follow the five tips in this article.