Jeff Dewing

Jeff Dewing is the CEO of one the most disruptive FM companies in Europe, Cloudfm and author of Doing the Opposite – a bestselling book following his incredible journey from owning a successful business (and football club) to losing it all and having only £7.60 in his bank account. 

Despite this Jeff, who started his career as a fridge and air-conditioning engineer, managed to turn his life around and built a new business achieving a £70m turnover within four years. He attributes much of his success to his belief that you should never take the easy, straightforward path – if you challenge things and do the opposite good things will happen.

Follow him on Twitter @JPDewing.