Why You Should Invest in Animated Explainer Videos for B2B Marketing

Komal-Chaturvedi - Co-Founder & CEO of MotionGility.  Co-Founder & CEO, MotionGility..

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Now is a good time to start investing in animated explainer videos if you're not already using them in your B2B video marketing strategy.

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B2B Marketing professionals always seek ways to stand out and get the audience's attention. One such practical way of capturing your audience's attention is to leverage animated explainer videos.

Animated explainer videos are professionally created, engaging videos that explain complex ideas or concepts in a simple and easy-to-understand manner. They're a fantastic way to communicate your message to your specific audience and get them eager about your product or service.

If you haven't used explainer videos for your B2B marketing, here are a few reasons why animated explainer videos are a great investment for B2B marketing.

 

Reasons to Use Animated Explainer Videos for B2B Marketing

 

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1. They increase your brand's visibility and identity.

 

Animated explainer videos are excellent for showcasing what your brand is all about. They're visually engaging and use animations and illustrations to tell a story. This makes them much more interesting to watch than a plain old text-based blog post or whitepaper.

With an animated explainer video, you can quickly communicate your message and capture your audience's attention showcasing your brand's identity in the most engaging manner.

Example: Dropbox and Slack are some popular B2B brands that have successfully captured the attention of their customers by using brand elements in every video they create. The explainer videos are engaging yet informative for the users.

 

2. They simplify complex ideas.

 

B2B products and services can be complicated, and it's not always easy to demonstrate them to your target audience. This is where animated explainer videos come to the rescue.

Animated explainers are a great way to simplify complex concepts and make them easy to understand. Using animations and illustrations, you can break down complex ideas into bite-sized pieces that are easy for your audience to digest.

Examples:  Meet Asana Your Work Manager, But Better by Asana

The explainer video for the project management tool Asana uses illustrations and animations to show how the software can manage projects. This is one of the most popular explainer videos by a B2B brand that you could take as a reference.

 

3. They ensure retention with engagement.

 

Audiences tend to retain at least 90% of a message when they watch it through a video, making them more engaged in the content you deliver. Animated explainers are an excellent option for creating engaging content that helps with retention.

With engaging animation and storytelling, explainer videos make your statement more memorable. This means that your audience is more likely to remember your message and take action.

Example: Etsy

This is one of the most engaging B2B explainer videos with fantastic motion graphics and narration.

 

4. They build the audience’s trust

 

B2B explainer videos build trust by displaying expertise, showing transparency, and addressing pain points.

For example, a software company could create an explainer video outlining small businesses' everyday financial challenges and how their product addresses them.

By providing a straightforward explanation of the product's features and benefits, the company can exhibit its expertise and knowledge of its target audience's needs.

Example: Introducing Einstein Analytics By Salesforce

The video is by Salesforce, a leading provider of customer relationship management (CRM) software for businesses. In this video, Salesforce introduces its Einstein AI feature and showcases how it can help businesses streamline their marketing and sales efforts.

 

5. They're shareable

 

Last but not least, animated explainer videos are highly shareable, even on social media channels. They're a great way to create content people want to share with friends and colleagues.

This means your message can reach a larger audience than you might have been able to. Creating content people want to share can increase your brand awareness and generate better leads.

Example: Dropbox Paper by Dropbox

The video has been successful and widely viewed, with over 3.3 million views on YouTube. It's an excellent example of how B2B animated explainer videos can effectively showcase a product's features and benefits while engaging and resonating with the target audience.

 

In conclusion

 

Animated explainer videos are the best investment for B2B marketing. Not only are they visually engaging and simplify complex ideas, but increase sales with long-lasting trust among customers.

They’ve the power to engage audience long enough to make a decision to be a loyal customer of your brand’s offerings.

Now is a good time to start if you're not already using animated explainer videos in your B2B video marketing strategy!


Komal Chaturvedi is the Co-Founder & CEO of MotionGility - an Animated Explainer Video Production Company based out of Pennsylvania, USA. Her areas of expertise include business development and explainer video production. With her disciplined attitude and knack for creativity, she and her team have delivered result-oriented and winning videos to hundreds of clients globally. Connect with her on LinkedIn and follow her on Twitter @KomalKokate.