Every business needs high-quality, persuasive copy that not only ranks on search engines, but also engages and converts the target audience. Regardless of the industry, powerful copywriting can make a huge difference in your marketing strategies.
According to an article published in Time Magazine, the average reader spends less than 15 seconds on a page. Another study by Nielsen Norman Group concluded that, on average, users read only 20% of the text on a web page. No wonder copywriters are always under immense pressure to deliver marketing copy that’s compelling enough to grab the reader’s attention.
Fortunately, the evolution of technology has simplified the process through the best copywriting software. These are tools you can use to research, perfect your writing, create catchy headlines, as well as get inspiration.
So, What Are the Best Software Tools for Copywriters?
You may be tempted to use automated copywriting software. However, it takes a combination of skills and creativity to come up with high-quality content.
In simpler terms, good copywriting entails a lot of work. This includes researching keywords, headlines, and the target audience. It also involves drafting the copy, revising, optimizing the content, publishing, and a lot more.
While you can't find an all-inclusive copywriting checker, we’ve compiled a list of the best tools for writers to assist you with the different aspects of copywriting.
Best Tools for Writing Perfect Copy
1. Cliché Finder
Copywriting is not an easy task, and it's common for copywriters to fall victim to using cliches. Cliché Finder highlights overused and stale expressions in your copy, so you can rephrase or remove them.
Simply copy and paste your text in the input field and click the Find Cliches button below. Just be sure you don’t exceed the 10,000-character limit.
2. Hemmingway App
The Hemmingway App offers real-time suggestions on common errors and lengthy, complex sentences while displaying the readability score.
It’s a simple tool that can help eliminate weak phrases and make your copy easy to comprehend.
- Free for the online version
- $19.99 once-off payment for the downloadable app
Statistics published in RealBusiness show that 59% of readers would stop buying from a website with obvious grammatical or spelling errors.
It goes without saying that poor grammar is a no-no when it comes to copywriting. That’s why Grammarly is such a popular tool for writers.
The app checks your content, not only for grammar and spelling mistakes but also for plagiarism.
Among other things, it gives you the option to adjust your tone and correct punctuation to make your copy more engaging.
On Grammarly, the higher the score, the better your copy.
- Premium – starts at $12.00 per month
- Business – starts at $12.50 per member per month
Marketers find Coschedule an invaluable copywriting software to improve web page copies. Some of the key features it offers include:
- Headline Studio - helps you write better headlines to increase traffic.
- Marketing Suite - offers marketing products to simplify team coordination and project and resource management.
- Marketing Calendar - allows marketers to visualize, schedule, and share marketing plans.
- Actionable Marketing Institute - gives you learning opportunities to hone your marketing skills.
- Pro - $29 per user per month
- Business – custom pricing
Best Software Tools for Copywriting Research
SEMrush is a powerful tool that allows you to conduct in-depth research on crucial copywriting metrics such as trends and search volumes.
It also gives you information on keyword value for organic and paid searches, as well as the number of related keyword suggestions.
Additionally, SEMrush lets you conduct research on your competitors’ websites so you can create better marketing strategies.
It's one of the best tools for writers for tracking brand mentions and competitor marketing strategies and giving recommendations on how to improve your online visibility.
- Pro: $99.95 per month, billed annually
- Guru: $191.62 per month, billed annually
- Business: $374.95 per month, billed annually
UberSuggest is a product of Neil Patel, a renowned SEO and digital marketing expert. It’s a research tool that shows trends, SERP rankings, search results, and other information about your competitors.
The tool also provides keyword suggestions, content ideas, and insights into marketing strategies that are working for your competitors.
Additionally, you get backlink data, which is one of the most crucial components of the Google algorithm.
- Individual Plan - $12 per month ($120 Lifetime offer)
- Business Plan - $20 per month ($200 Lifetime offer)
- Enterprise/Agency - $40 per month ($400 Lifetime offer)
Best Time Management Software for Copywriters
Copywriting entails a lot of research that can be time-consuming. Without proper time management, you can find it hard to “unplug” from work.
A time tracker can prove valuable in keeping track of how much time you spend on projects, enabling you to manage your time more appropriately.
A time tracking tool helps you stay on top of your tasks, while ensuring you take regular breaks to prevent fatigue.
Traqq tracking app can monitor your progress even when you're offline to ensure a seamless workflow. More importantly, it records the apps and websites you visit while working, detailing the time spent on each.
Such insights can be useful in detecting and eliminating time wasters. If you manage a team, Traqq lets you monitor the productivity of each employee without micromanaging them.
- Premium Starter for 3 users - Free
- Premium Teams for 4-100 users. $ 6 per user/ month
8. Pomofocus Timer
Based on the popular Pomodoro Technique that encourages short, 25-minute intervals of focused work followed by five-minute breaks, Pomofocus.io is an excellent time management tool that can help your productivity levels to skyrocket.
The tool has an on-screen timer that alerts you when it’s time for a break and when it’s time to dig deep and get the work done.
By helping you devote your full attention to a task for a shorter period of time, you can experiment with the Pomodoro method to see how well it works for you.
- Free with the option to unlock additional features for $2.99
Best Project Management Software for Copywriters
According to the app makers, Trello empowers users to manage any type of project, workflow, or task tracking. It is one of the most popular project and task-management software copywriters can use to plan, track, and complete copywriting tasks
You can add files, checklists, or even automation, and customize it all for how you works best.
- Offers a free forever plan and low-cost premium plans starting at $5 per user per month.
Best Graphic / Visual Design Tool for Copywriters
Did you know that tweets with images and videos get, on average, 35%t and 28% increases in retweets respectively?
A study by Xerox also shows that content with visuals like graphs, charts, color designs, and images received 80% higher readership rates.
That’s where Canva comes in. It allows you to design stunning visuals for your copy, social media content, logos, flyers, infographics, and more.
The app offers thousands of professional templates to give you a head start on creating marketing content and bring your best ideas to life.
- Pro - $119.99 per year (for up to 5 people)
- Enterprise – custom pricing
Bonus App for Copywriters
As a writer, you’re probably constantly jotting things down and trying to keep your thoughts and ideas well organized. Note taking apps like Evernote, OneNote, and Google Keep come in very handy in this case.
Evernote is a particularly versatile app that can help you take notes, manage your to-do lists, organize ideas, and set due dates for your copywriting projects more effectively.
You can use Evernote to create notes, outlines, lists, drafts, and sync them across your devices.
The app also allows you to attach embedded photos, audio, and web clippings to your projects and share them with your clients or colleagues.
- Evernote Free Plan
- Evernote Personal Plan – $14.99/month or $129.99/year billed annually.
- Evernote Professional Plan – $17.99
Businesses that prioritize engaging and optimized copy are more likely to increase conversion rates and return on investment. While easier said than done, the best copywriting software can help you make a high-quality and high-ranking copy.