All You Need to Know About Motion Graphics Animation

benjamin-teo.jpg  Designer and producer at SCM Asia.

  WWS contributor


In any video or film shooting, motion graphics brings together all visual aspects to create a pleasing presentation. Still photography doesn't involve any movement of the subject, it is the animated movement that gives life to the subject we shoot.

Motion graphics animation production and storytelling have a positive relationship curve with many dominant aspects such as script and speed of motion. Here we explore these aspects to improve storytelling and enhance animation.


Important Facets of Graphics Animation


To make a good film one must follow the principles that help. The important things that come together in Graphics Animation are these:

  1. A Great Script
  2. An Organized Project Manager
  3. Able Art Direction
  4. A Clean Copyedit
  5. Seamless Animation
  6. A Good Design
  7. A Wonderful Distribution Strategy


A great script.


A wordsmith crafts the story around which the animation will rest. This is true when you make a 30-second video or a half-hour movie.

The motion graphics follow the dictates of the script that links all aspects of the movie together. It fills the many gaps in the flow of the video.


An organized project manager.


This is the ship in which the entire project sails. The manager takes care of the timelines and organization needed at different stages. If things don't go well at any point, it will cost a lot to keep things going.

Apart from maintaining deadlines, they create production schedules, get content creators to write the needed scripts, coordinate the teams, and maintain a relationship with the stakeholders and backers of the project. They keep all the work pointed in the direction of the goal, that is the making of a great film.


Able art direction.


Because it is motion graphics, there is a wide scope for experimentation for the designers. But you also have limits beyond which the film will look and sound absurd.

The art director is one who keeps the film interesting and exciting. The visuals need to coordinate with the story, brand, and style. The outward look of the film must project the aim of making the film. It must deliver the message that matters.


A clean copyedit.


One is apt to make mistakes and unless you go over what you have done, there is going to be loose ends. To make sure that there are none, one must do the copyedit. An experienced hand will help in this because he will know what to look for and what to do when he finds them.


Animation that is seamless.


There is plenty of motion in animation films. If there is no smoothness in the flow of the animation, people will get a bad feeling when they watch the film. There will be patches where the viewer will have to “figure out” what is going on. You can remove these patches by using good editing and a strong script.


A good design.


The visual communication medium rests on a good design. Good design engages the viewer at an emotional level and communicates the story effortlessly.

Good designers understand the concept of data visualization and idea presentation so the film becomes delightful to watch.


A wonderful distribution strategy.


One must bring the film to its audience. The distribution strategy will help in its design also because if one is using Facebook to make the presentation, then one will design the film to cater to the Facebook audience.


Internet Speed at the Heart of Augmented Reality


Anyone who has sat through a slow movie will know the agony of slow internet. The internet pages will take ages to load and you must spend even more time navigating the site.

Augmented Reality (AR) is the future of videos and games. It is a form of animation that is finding increasing use in advertisements because of the huge amount of diversity it can bring into an ordinary film shoot.

In AR, we use different objects and methods to give life to the real and virtual objects around us. One way to do this is to use an AR headset. This will help us project various objects and change the environment such that the viewer feels that he is watching something different. We can even show things that seem to move around him and make him react.



Difference Between Animation and Motion Graphics


Both animation and motion graphics involve moving subjects. Motion graphics Animation Production deal with specific characters and images that we make to move.

There are five types of animations among which motion graphics is one.


Motion graphics won’t deal with storytelling but helps improve the quality of the content. The idea is to develop an interest in the viewer so that he or she will buy the product we promote. These are the commonly used animation types:

  1. Anime
  2. CGI
  3. Hand-drawn cartoons
  4. Motion graphics
  5. Claymation


Advantages of Using Graphics Animation


Graphics animation helps organize the film shooting work in an orderly manner. It tells us which things are important and how we must tackle them.


Improve Commercial Video Shooting


One easy tried-and-tested method of shooting good commercial videos is to use the services of a professional video shooting company. They have experience in making compelling videos that produce interest in the viewers.


Prevent Failure of Corporate Videos


Many people do not sit until the end of a corporate video presentation if they have a choice. This is easy to understand as everyone is busy frying their fish and don't have much time or compulsion to watch other’s videos. Here are two ways you can get the audience to watch your video.


Develop a Compelling Story


There must be continuity in the film. You can ensure this by using a story, one that creates interest in the minds of the readers. The success of the film depends on how well we arrange the story.


Use a Strong Script


This is the simplest way to avoid the collapse of the video. Use a professional scriptwriter to get a good script that will carry the film.

To make motion graphics you need skilled creators. One must use good quality equipment and avoid making mistakes. This will improve the quality of the graphics and make it a commercial success.

Other than that, one must adhere to the storyline and pack a punch in the closing line.

Benjamin Teo is a designer and executive producer at SCM Asia, a full-service creative video creation company. He and his team offer video production to visual content creation on different platforms for the world of digital contents, commercials, promotional based in Kuala Lumpur and Selangor.