Travel Entrepreneur? Key Features of an Online Travel Booking System to Look Out for

amanda-smith.jpg  Marketing consultant at StreamHash.

  WWS contributor

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Entrepreneurs looking to start a travel booking and management business not only need an effective travel website, but also an efficient travel booking system.

 

Today’s travelers want to browse, choose, and book their tours, stays, tickets, and services online effortlessly. This is a convenience for them because they can use their mobile phones to not only compare prices and read reviews, but also finalize their travel plans and make payments within minutes.

That need for convenience calls for an efficient online travel booking and management system for travel entrepreneurs. Online booking systems serves two main goals: To manage all bookings effortlessly in one system and to provide a seamless booking experience to guests.

Those two main goals already speak of how your booking system must function and what it must offer to your target users. So, if you have (or are planning to start) an online travel booking and management business, you might want to borrow a leaf from Airbnb and create an Airbnb-like website. But why Airbnb, you might ask?

Being a leader in the travel and vacation rentals industry, Airbnb has one of the best software solutions to manage bookings online. Consequently, an Airbnb clone script is all you may need to implement a top-class online travel-booking platform, carrying competitive features and functionalities on this platform.

Of course, you can build your proprietary software from scratch, but when you already have an affordable alternative ready-made for your cause, re-inventing the wheel might not be the best idea. Besides, you can also customize such a script to any degree based on your business needs and goals to make it your own.

Those are some reasons why you'd want to consider Airbnb clone scripts as an effective option for your business. The scripts bundle top-notch features for any kind of online travel booking and management system.

 

Top Features of Online Travel Booking and Management Systems

 

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Here are essential features of an online travel-booking system and website that travel entreprenurs should look out for, taking Airbnb’s as a reference.

 

1. Easy to use

 

Not just a travel booking system, any online booking system must be easy and convenient to use so that even first-time users can easily check out. The basic idea is to build a user-friendly travel-booking website so that your users can stroll through your site effortlessly.

 

2. Simple and efficient booking calendar

 

The booking form on your travel-booking website should have a visual calendar clearly displaying the availability of rooms, dates, and corresponding prices. This makes it easy for users to book directly and instantly for desired dates.

These days, people tend to have short attention spans, so a complex travel booking system will turn off users quickly. They want easy browsing, minimal clicks, and the booking process to be uncomplicated and simple.

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3. Search and advanced filtering

 

Easy and intuitive search functionality in any online travel booking system makes it convenient for users to find what they are looking for easily. Your booking system must have intuitive navigation, easy to use search box and proper categorization.

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4. Cross-browser compatibility

 

As users access your website from different types of devices, it is important to build a responsive website. Make sure the website design of your online room booking system is cross-browser compatible.

Most of the popular travel booking websites also offers mobile applications to their users to give a superior mobile browsing experience. You should also provide such a mobile app to your users.

By making the booking experience seamless, a mobile app would allow you to target smartphone users more conveniently.

 

5. Multiple payment options

 

It is essential for your booking system to support multiple payment options to make online booking convenient for all guests.

An online reservation system must also facilitate a secure online payment portal that integrates seamlessly with your website.

A compromise on your user's financial transactions would cause legal trouble, reputation damage, and thereby a significant decrease in online bookings.

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6. Cancellation and refund

 

Cancellation service and clear refund terms are essential for any online travel booking system.

Your users might want to cancel their bookings for unavoidable reasons. Hence, they would appreciate it if you let them book with the assurance to also cancel the same on the requirement.

However, it is important to specify the cancellation period and list of refund terms in detail. This is important to avoid any kind of future conflicts.

 

7. High quality and relevant images

 

When booking a room or any other service, users would surely want to check out the real pictures to get a feel for the location. Using high quality and original pictures of rooms or services certainly helps.

While real pictures help to impress the users, irrelevant and low-quality images can leave a negative impression.

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8. Chat module

 

Chat or in-app messaging is one of the most important features of an Airbnb clone. Chat is the primary source of contact of your users suing which users can communicate with hosts, and seek immediate support.

 

9. Notifications and real-time alerts

 

This is yet another important feature of travel booking systems. It is important to notify your users about offers going on, drop in the prices, booking confirmation, or any other important message.

Your online travel booking system must support push notification to send out personalized messages based on the bookings made by the users and also as per their browsing behaviors.

 

10. Commission management

 

When it comes to the business model, most online booking systems charge either a fixed fee or a commission from the property owners. While a fixed fee system will charge a flat fee from users, a commission-based model will calculate percentage cuts based on every booking made on the website.

An efficient commission management module will store all the details about listings and bookings made against them. It must also allow the admin to generate reports and display the earning analytics for each listing. This data will allow admin to conduct correct payouts to the property owners while retaining the commission cut correspondingly.

 

11. Discount and gift voucher management

 

Offering attractive discounts and deals is one of the best ways to grab user attention. If managed properly, discounts not only improve your sales but also enhances your customer relationship and boosts your brand identity.

If you are offering discounts to your customers, it is important to implement a discount management module in your booking system. Not only does discount management helps you to push marketing activities like sending coupon codes and promo deals, but it also helps in analyzing the performance of such campaigns.

 

12. Admin dashboard

 

An efficient admin dashboard at the back end helps in managing bookings, commissions, cancellations, refunds, dispute management, and so on effortlessly. It helps to manage all types of users registered within the system and manage user profiles and payments.

Conclusion

Building the best online travel booking and management system takes careful planning. You have to think about the essential features, your goals, cost, and many other things.

So, if you have a business idea for an Airbnb-like travel booking system, include these basic features of an efficient online booking site in your project. Pick the features that suit your requirements and give your customers the best user experience.


Amanda Smith is a marketing consultant at StreamHash, with expertise in strategies to engage customers and improve business opportunities. She's interested in marketing communications and likes to keep abreast of new trends and developments.