How to Increase Your App Downloads on Google Play Store

App stores are where users search and download the largest pool of applications on their smartphones. The two main app stores are the Apple App Store where you download only iOS applications, and the Google Play Store where you get Android applications.

If you have an app for your business or service, those are the two main marketplaces your app needs to be listed for users to find, download and use the app.

The statistics indicate that there is a whooping 2.7 million apps on Google Play Store alone, with the number of apps downloaded from that marketplace standing at 76 billion as of 2018. That is nearly three quarters the total number of apps downloaded from other marketplaces.

Android apps usually have multiple options to get published on different app stores other than Google Play Store, which makes them more readily available to users. As such, Google Play Store offers perhaps the best shot for your business app to get downloaded by users.

However, as the competition over at the Google Play Store is extremely high, you need to understand the different factors that can give a real boost to your app downloads on the app store, and also how to attract more eyeballs from potential users in the Play Store.

 

Best Strategy to Increase App Store Downloads

 

First and foremost, having a solid marketing plan plays a crucial role in ensuring any product is a darling in the market. To sell your app to target users, you first need to let users know that your app exists, which can only be done with an effective marketing plan and strategy.

Innovate as much as possible with your marketing strategies to give your app the best chance of going viral and getting tons of downloads. That entails keeping an eye out on the pulse of your industry and using marketing language and tactics that resonate with audiences.

A solid marketing strategy includes tactics like organizing promotional events, product give-aways, contests, and using social media, newspapers and magazine ads to get your app noticed by the people who stand to benefit the most from downloading and using your app.

As more people discover your app, innovate your marketing strategy accordingly to improve conversions and customer satisfaction. Keep your marketing strategy up-to-dated according to the changing trends in your industry. This will ensure it works perfectly to win over users.

But that’s not all. There are a number of other strategies you can use to highlight your mobile application within the Google Play Store itself, convince more users to download your app and ensure it achieves the popularity it deserves.

 

More Tips to Promote App Download on Google Play Store

 

Here’s more on how to ensure your app gets maximum downloads and positive reviews in the app store:

 

1. Emphasize app quality

 

Who wouldn't choose the highest quality application? The first and foremost parameter your application is judged for is its quality.

App quality holds the greatest significance in getting people to download your app and give positive reviews about it in the marketplace. Even Google Play Store checks the quality of apps before approving them to be uploaded to the store.

Therefore, make sure you adhere to the highest quality standards when developing your app to ensure you provide the best solution and experience to your users.

Only the best apps convert more users, with existing users sharing and promoting the app organically even by word of mouth. That results in even more downloads and a loyal user base.

 

2. Promote on social media

 

Research has shown that over 2.65 billion people were using social media in 2018, and that number is expected to jump to almost 3.1 billion by 2021. So, do not take your social media presence for granted. Your app’s potential users are already on social media.

You’ll find the majority of your target app users already active on social media and you can convince them about the power your application holds. So, continuously promote your app on social media, including sharing posts regularly featuring relevant information and testimonials about your launch event, key milestones, app upgrades, and more.

By doing this, you’ll be able tap the power of social media to grow a loyal fan base and drive more downloads in the app store.

 

3. Advertise on popular websites, forums and search engines

 

Our world today has shifted to digital, meaning referrals for new apps in the marketplace and recommendations for applications downloads are done online through various digital channels aside from social media, including online magazines, news websites, and forums.

These channels coupled with search engine PPC advertising can hugely boost and support your ability to reach your target audience who’ll download your app.

There are at least three primary benefits of promoting your app on these other online channels:

• It gives you global exposure as the reputed websites, forums and niche magazines are frequently visited by many people and accessed anywhere, anytime over the internet.
• By collaborating with the administrators of these websites and magazines, and also running paid search ads on networks like Google's AdWords or Bing Ads, you instantly earn top ranking on search results pages, leading to more visibility online and a nice reputation boost for your app by being associated with these reputable brands.
• You also get a chance of being noticed by industry experts, tech journalists and app bloggers who can then share on their own blogs, social media and other channels as they prefer to be the first ones to try out and break the news about great new apps.

By giving search ads a try and promoting your app on tech websites, magazines and forums, you can put your product in front of the right audience and help increase app downloads.

 

4. Perform App Store Optimization

 

App store optimization is all about dressing up your application to appeal to and suit the requirements of what users are searching for and expect.

Start from the name of the application moving all the way through the app description and screenshots. Make sure everything is not only accurate, appealing to the eye and up-to-date, but also optimized well in terms of properly arranged to let Google understand the purpose of the app so Google can show it to the right audiences when they search the app store.

For example, if you want to create an uber-like app, it’s advisable to choose a name that reflects the services you aim to provide. This is important because the app’s name is among the things Google looks at to surface your app to users searching for services in the app store.

Keep those optimization criteria in mind and produce app descriptions and other details (like color and screenshots) that are attractive to users and useful to Google to boost downloads.

 

5. Consider Beta Testing

 

Last but not least, put your app in better testing to convince more users to try it and to build more trust in your app and service offering.

Beta testing is all about letting your app users find and point out the flows remaining in your application. It makes your app users feel responsible and emotionally invested in the app development, while also giving them a reassurance that their opinion really does matter to you.

Invite people to sign up as first users for beta testing. Collect their opinions about your app and work with them to improve the application. Keep all data collected and user information private so that any flaws are not discussed out in the open, which can lead to bad publicity.

When you secure and utilize beta testing insights properly, it will enable you to improve your app's UX/UI design and deliver superior service as per users’ own preferences and requirements. This will ultimately help your app grow in popularity and increase the number of loyal users.

Conclusion

Increasing your app's download can take months or even years to reach critical numbers and bigger user base. So, it’s important to maintain your patience during this time and continue improving the app to users’ satisfaction. Use all the above-mentioned tips to speed up things and ensure your app gets maximum downloads fast and more positive reviews.