Pilates at a Gym. Photo: LocalFitness / Wikimedia
To say that fitness and health clubs are essential for millions of people around the world may be an understatement. More people than ever before are expressing interest in going to the gym.
Public awareness of fitness and wellness has skyrocketed over the last few years. Trends have shifted focus to a healthier lifestyle and the promotion of working out to blow off some steam and improve people’s overall physical and mental well-being.
According to recent reports, the global health and fitness industry is worth over $96 billion in 2021, and growing. It is projected to continue growing at a rate of 7.21% from 2021 to 2026.
Holding a gym membership and spending money on fitness used to be seen as a luxury, but today it has become a part of people's lifestyle. That presents a golden opportunity for savvy entrepreneurs and investors to enter the sector and launch gym and fitness clubs to meet the growing demand.
However, like most other small businesses, gyms and health clubs also tend to fail due to a lack of business know-how and lack of proper implementation of sales, marketing, and managing strategies. That is where gym management and personal training software comes in.
Gym software can not only help you streamline and better manage your health and fitness business, but also help you effectively market your business, engage with clients, and make a name for yourself in the hyper-competitive gym, health and fitness market.
What Is a Gym Management Software?
A gym management software is an integrated system or platform that’s used to manage information about the health and fitness club’s members and activities. It automates the entire business management processes, including booking, sales, marketing, accounting, inventory control, scheduling staff and fitness classes, and customer retention systems.
If you are a fitness industry entrepreneur, owner, or manager, incorporating a gym management software solution is a no brainer. It can give you a marked edge over your competitor.
The gym software management solution is helpful for all physical training centers, including yoga, pilates, gyms, dance studios, and martial arts dojos.
However, selecting the right gym management system or software suite for your fitness business can be challenging due to all the options available in the market.
Fortunately, there are some useful tips you can use to choose the right and most efficient solution to grow your business.
Tips to Choose the Best Gym Software
The global pandemic has forced gyms and fitness training centers to digitalize and take their customer management operations online to keep their business running. A proper gym management solution with a centralized dashboard can make this task easier.
Here are some useful ideas to help you choose the right gym management system for you:
1. Check for a User-Friendly Dashboard
An interactive dashboard is an essential part of any management software. A user-friendly panel will offer a one-click option for all services like accessing member profiles, class scheduling, payments and communications.
2. Easy Membership Management Options
Managing new and existing members is one of the crucial tasks of a gym management software system. Gym software helps keep track of staff and student attendance and schedule classes with personal trainers.
Gym owners can also monitor individual performances and engagement. It helps them identify loyal, committed customers and offer discounts and promotions for renewals to ensure long-term retention.
3. Automated Billing and Payment
An automated billing and payment processing system is another critical feature of a good gym management solution. An efficient gym software should be capable of handling all forms of payments at the point of service.
The system should also allow you to set up automated reminders for pending payments for accessible customer renewal programs.
4. Data Analytics and Business Performance Reporting
When purchasing a gym and fitness software solution for your business, look for additional features like report generation and analytical tools.
Some software solutions even offer real-time insights about attendance rates, employee costs, total revenue generation, lead management and conversion and other sales reports.
5. Mobile-Friendly App
It is always great to have an optimized mobile app integrated with your gym management solution. This helps you stay connected with your clients at all times.
A mobile app can also help members easily book a gym session, reschedule one, or cancel their classes in case of an emergency.
Automated reminders, push notifications and alerts will also help maximize user engagement and drive people towards your center.
Ultimately, the most crucial feature you should look for and require while choosing a gym management system is that it easily integrates with your website. The gym software should reflect your brand and help customers understand the products and services your gym offers.
Your automated gym software should be able to host live and pre-recorded videos for remote users, as well as be both employee and client-focused.