One the best ways to increase your business’ visibility online and be more successful is through search engine optimization (SEO), and SEO firms are experts at offering these services.
89% of marketers say SEO is successful. If you haven’t invested in SEO for your business, you’re likely missing out and may not be able to compete effectively in today’s digital world.
In this article, we'll discuss how your business can benefit from the services of SEO firms.
But first let's get the basics out of the way…
What Exactly is SEO?
Search engines like Google and Bing have algorithms that are designed to surface websites on their search results pages that are most relevant to users’ queries. This means by properly designing and optimizing your website for search engines, your site can rank high and be among the top pages shown to users in the search results pages.
SEO firms provide this service of optimizing business’ website and blogs to rank highly in search engines results pages (SERPs). There are reportedly over 3.5 billion searches conducted on Google alone daily. Ranking highly for a good number of the searches on Google alone can drive a lot of visitors to your site and boost your business more than any other strategy.
In other words, SEO is essential for any business serious about reaching its target market and growing its business operations. SEO entails a series of practices for website optimization, as well as implementing changes to your content and web page design to increase the likelihood of ranking high in searches.
With SEO, your website increases its chances of being seen in SERPs and search engines will consider it more “suitable” and relevant to serve users searching for information or services online.
Value and Significance of SEO
Due to advancements in technology, the internet has changed people’s behaviors and preferences. The landscape of how people buy products and obtain services has changed greatly. Gone are the days when consumers would travel to a brick and mortar store to buy goods or pay for their services. The internet has paved the way for a better and more convenient option—online shopping and on-demand delivery.
According to a Pew Research report, the overwhelming majority (90%) of the US population now uses the internet, and more than 70% of US households have a broadband connection. The internet represents a fundamental shift in how people connect with one another and with brands. This is why it is paramount that your business establishes an online presence, which is possible with SEO.
By hiring an SEO firm, you can get expert SEO services that guarantee your business is the one shown to internet users searching for relevant terms and services that your business offers. Through the help of SEO firms, your business can cater to the vast number of your target customer who are on the internet.
Benefits of SEO Firms and Agencies for Businesses
As you can now tell, the benefits of SEO firms that offer top-tier SEO services are pivotal to the success of your business or company, be it is large or small. Some of the top benefits include:
1. Gain competitive advantage
According to a report by Fundera, 64% of small businesses in the United States have a website, while approximately 26% of small businesses don’t have one because of costs. This means just by having a website, you can gain a competitive advantage over other small businesses. However, having a website that is not properly optimized for SEO erodes this advantage.
With the help of SEO firms, you can boost your website’s SEO and cement your competitive advantage in the market. SEO firms will not only help you gain a competitive advantage over other businesses, but also help you maintain that advantage and improve it over time. SEO firms can do this in several ways, including by ongoing SEO content creation, efficient content distribution, and effective content amplification, as well as other proven methods.
Hiring an SEO firm can propel your business to what can seem lightyears ahead of your competition, no matter the industry your business is in.
2. Improve marketing and advertising ROI
Before the internet, businesses relied on traditional marketing and advertising methods, including print newspapers, magazines, billboards, and radio as their medium of advertising and marketing their business. However, these platforms have real shortcomings, especially as it pertains to measuring returns on investment (ROI).
Traditional marketing methods are no longer the most effective ways or even the only option to promote your business because more and more people rely on the internet to get their news and buy goods and services. As such, internet marketing is the best way to market and promote your business these days, and it offers more accurate analytics and marketing data to draw consumer insights from.
Ad revenues in traditional mediums have been steadily decreasing as more businesses are shifting to the internet marketplaces. SEO firms can help you keep up with the times and changing consumer behaviors by drastically improving your search engine marketing (SEM) and advertising operations at a much more affordable price than conventional platforms.
Search engine marketing is a form of internet marketing, which is basically the practice of marketing a business using paid advertisements that appear on search engines’ result pages. It is a very effective way to increase your presence in search engines and attract highly qualified traffic to your website. According to the search engine marketing stats, 63% of users will likely click on a paid search ad on Google. That is a very impressive figure when it comes to any marketing method as far as driving website traffic and boosting conversions is concerned.
3. Grow your business beyond geographic boundaries
When your business does not have an online presence, it means the business can only cater to your local area. Without an optimized website, you will be missing out on the huge number of potential customers you can reach within neighboring areas and even the rest of the country and the world.
Your business is unlikely to grow beyond your local area, unless you have a solid online presence, which SEO firms can help you build. Having an SEO-optimized website will ensure your business reaches even more potential clients who are increasingly online these days.
SEO firms also have the necessary tools and knowhow to increase your leads and conversion rates, which translates to an increase your revenue and profits.
Ultimately, getting SEO services from reputable and reliable SEO companies and agencies can be the missing ingredient that takes your business to the next level. These firms are composed of many specialists who can handle different aspects of your business’ SEO, which significantly improves your chances of success.
Incorporating dedicated SEO experts as a part of your team can help your company grow exponentially. Try an SEO firm and start your journey of improving your business’ digital marketing.