Social media marketing is a powerful way of reaching your target audience online, particularly if your business is looking for a cost-effective way to reach the widest audience possible.
For example, Facebook is arguably the largest social media platform in the world with nearly three billion monthly users that you can reach through effective social media marketing.
Other popular social media networks with millions of users that you can reach include YouTube, Instagram, Twitter, LinkedIn, and TikTok, all of which cater and appeal to different audience demographics.
With half of our time now spent on our phones browsing social media, the popularity of social media networks has skyrocketed. The average social media user worldwide spends about 147 minutes, or two hours and 27 minutes, a day on various social media platforms as of 2022.
Let’s say your business is based in or targetting users in Abu Dhabi. In this case, hiring an experienced social media marketing company in Abu Dhab can not only help you reach the widest, most targeted audience there, but also ensure your campaign gets the best results cost-effectively.
Benefits of Hiring Marketing Companies
If you have considered hiring a social media marketing company for your business or you are wondering whether it is a good idea, it usually is a good idea. Some of the reasons (and benefits) of hiring and working with a reputable social media marketing company include:
1. They can get you more targeted traffic
Even though most people today are active on one or the other social media platform, targeting a general audience is often not the best idea, especial for niche businesses.
Social media marketing companies are adept at narrowing down general audiences to reach a specific target group of people on social media who are most likely to convert and be interested in your products or services.
For example, if you run an auto business, marketing companies can help you target car enthusiasts only who are active on Facebook or Instagram. Targeting the right social media audience within the whole helps you reach an audience that is most likely to buy your product or service, which helps increase your business sales and revenue.
2. They have the right marketing tools and resources
Social media marketing companies have access to a team of experts who are often better equipped than you are to convert target audiences on social media.
These experts know what works when it comes to social media advertising and can help you reach your ideal customer base on most social media platforms.
The marketing companies also have access to and leverage premium marketing tools (which can be expensive to acquire) in order to bring the best results. The tool provide insights on which content performs are best in terms of engagement, click-through rates, as well as how many people are engaging with your brand's posts, and more.
3. They can help you create more relevant content
Content is king even on social media networks. More specifically high quality, relevant, and engaging content that your target audience finds valuable is king. And that is where professional social media agencies comes in handy.
They can create top-notch engaging social media content tailored to your needs and audience on your behalf. As such, social media companies can boost your brand engagement by guaranteeing more effective social media posts than you could create on your own or with limited resources.
Creating relevant content for and about your company/brand will help you build trust and attract more customers.
4. They can enhance your brand identity
Businesses can use social media to create a brand identity and bolster their brand image in the market. This is possible by growing a social media fan base and community around your brand on specific social media channels, including Facebook, Twitter, and LinkedIn.
By growing an engaged fanbase and social media following, you’ll soon become a thought leader in your niche and create a strong brand for your business. This is also an excellent way to increase your credibility because it shows people that you know what you're doing.
Social media marketing companies have a well of knowledge and expertise in helping businesses quickly build their presence and reputation on social media platforms. They're able to help you get more followers and grow a community on social media quickly without spending too much time and resources doing it yourself.
5. They can help you track marketing results
Working with a reputable social media marketing company can help you keep track of the success of your marketing campaigns in a number of ways, including professional website analytics, key performance indicators (KPIs) tracking, and ad network conversion tracking.
So, aside from helping you get more traffic on your website and save money on your marketing campaigns, they can help you track your results to ensure successful results. You can ask them for a report on, say, what type of content works best, which will help you optimize future campaigns.