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Phoebe Irving
Phoebe is Communications Director at PRM Global, implementing innovative strategies and campaigns to amplify your story to the right audiences; based in the UK and in Riyadh.
A new study shows retail shoppers spend 14% more using a digital self-checkout solution, MishiPay Scan & Go technology, resulting in a rise in repeat frequency of loyalty shoppers.
The mobile self-checkout shopping experience in physical stores continues to grow, as international fashion retailer Desigual deploys and expands MishiPay’s Pay & Go technology in stores across Barcelona and Madrid.
By using technology to remove the bottleneck of standing in line to pay for purchases at airports, MishiPay is enabling retail to evolve to meet the demands of consumers.
Apple's iPhone 15 ‘Wonderlust’ event may generate a lot of buzz and anticipation, but not enough for it to recover its full stock market valuation, which fell by almost $200bn in two days.
The future of retail lies in embracing the Phygital age. By combining the best of both physical and digital worlds, retailers can create a seamless and integrated shopping experience that meets the evolving needs of consumers.
As competition from rising video sharing platforms like Facebook and Snapchat increases, YouTube announced is axing its 30-second unskippable video ads to provide a better advertising experience for online users.