The Rise of Visual Commerce Platforms: How They’re Helping Businesses Grow
Marketing is constantly evolving. Traditional and white paper marketing no longer have the impact they earlier used to have. In recent times, visual marketing has been trending.
And commerce platforms are also evolving with marketing trends from words to more images. A greater emphasis is being given on visuals in social media marketing, too.
With the popularity of image-based social media platforms like Instagram, Pinterest, and even Twitter, visual commerce platforms have also created their own marketing niche.
The value of niche visual commerce platforms is too great to be ignored.
What Are Visual Commerce Platforms?
Simply put, when you incorporate visuals into your e-commerce business, you are one step closer to a visual commerce platfo
Instead of just a few professional photographs, when your e-commerce platform displays user-generated images, super engaging videos, authentic customer reviews, and images, then your e-commerce platform has been successfully transformed into a visual commerce platform.
When it comes to visual commerce marketing, your goal is to utilize the best visual content to optimize your marketing strategy and enhance the shopping experience of your website visitors.
Why Are Visual Commerce Platforms So Important?
While doing marketing for your e-commerce business, one of the most common obstacles a marketer generally faces is presenting their products in the most real-life form so that the visitors on your website could see the product up and close.
Research shows that organic and user-generated social media images enhance conversion rates by 25% over professional photos. Visual commerce platforms give you that extra edge to display authentic visuals and enhance your conversion rates, and hence improve sales for your e-commerce business.
With the e-commerce industry getting more crowded by the day, it’s imperative that your visitors are left with a strong first impression that makes them want to visit your website over and over again. Visual description of products can make that happen.
Besides that, the more you display user-generated visuals, the better social proof you provide to your users. It conveys strong brand value, and helps you create a stronger brand image by showcasing user’s trust in your products and services through the visuals.
Visual Commerce Platforms Trends & Ideas Boosting Sales
Online Visual Merchandising is a necessity nowadays, not an option anymore. Different brands use visual commerce platforms differently to their advantage.
Here are some trends and ideas that are most commonly used by brands and marketers to enhance their Visual Commerce Marketing Strategy you can use.
Let’s dive in.
1. Personalize Your Homepage with Visuals
Major brands like Nike, Lush, Adidas, Modcloth, and many more have personalized their homepage with an impactful image conveying a strong story, while linking to the product collection at the same time.
This helps to create a strong brand image in the minds of the first-time visitors on your website. Not only it communicates a powerful message but helps you profess powerful values that your brand actually believes in.
2. Shoppable Posts on Your Website
Customers today are eager and impatient. Their retaining memory is short-lived. Hence, in order to increase your e-commerce sales, the most advisable tip is to embed shoppable posts on your website. TaggShop, an e-commerce solution, easily lets you embed shoppable social posts on your website.
Shoppable posts are actually a great way to engage users, convince them, and make their final purchasing decision in your favor. Adding shoppable social media posts on your website gives your visitors a fun, interactive, and easy shopping experience on your website itself without having them to leave your website to make the final purchase somewhere else. This also betters your website’s metrics.
3. Embed Real-Time User-Generated Social Media Feeds on Your Website
By showcasing real-time social media feeds embedded into your website, you display user-generated content in a very customizable and engaging way. You get to show dynamic, fresh, and real-time content on your website.
It helps you display social proof in a very convincing manner to your audience. This, in turn, enhances the user’s trust in your brand. Also, it helps to improve the overall performance of your website SEO wise by increasing the website’s UI, click-through rates, dwell-time, conversion rates, reducing bounce rate, etc.
4. Mobile-Optimized Solutions
Visual Commerce platforms are not limited to just digital screens like laptops or TV Screens. Most users surf through e-commerce platforms through their mobile phones. Hence, having a high quality and a well-optimized display solution for your visual commerce platform is a must.
If the user isn’t able to figure out and find something relevant on your website in the first few seconds, then he/she will switch on to some other e-commerce platform. In order to develop an effective visual commerce platform, you need to have a mobile optimized graphics integrated to your website to give your users a great experience in their first go itself.
A visual commerce platform can be the key to your business’ growth and continued success. It will not only help you build a strong brand image, but also display users’ experience with your products to new leads further increasing trust and sales.
Start engaging with your users through your visual commerce platform today and watch as your revenue and conversions grow to new heights.