Why We Love Embedding Social Media Feeds on Websites, And You Should Too!

When you are surfing online, you must have surely come across certain websites that just attract your attention and stay at the back of your mind even when you’re not online.

When you yourself own a website, you constantly look for ways to make your website more interactive, memorable and unique from other websites.

Embedding social media feeds on your website is one of the best ways to not only display user-generated content from social media platforms, but also engage your website visitors more and give your website a unique feel to it.


Why Embedding Social Media Feeds on Your Website is So Useful


Well, there are many reasons to embed social media feeds and posts on your website.

Come, let’s dive in on 10 of the major benefits of embedding social media feeds on a website.


1. It integrates all your social media profiles with your website.


When planning to embed social media feeds on your website, it's a good idea to first aggregate relevant feeds from your social media profiles in one place.

This allows you to more easily integrate all your social media profiles together on to your website. You can then monitor, track and manage the social media profiles in one place, as well as from the dashboard of any social media aggregator you may be using to fetch the social media feeds.

This reduces the cumbersome process of visiting all the social media profiles individually and saves time and money, which you can invest in tasks that further strengthen your marketing strategy.


2. It improves your website’s visual appeal.


We all know how addictive social media channels can be. Now, just imagine adding that juicy and addictive spice of social media flavor to a boring website.

The results can be just too delicious to users who come to devour content on your website.

Embedding social media feeds on your website adds vibrancy, color, and a dynamic factor to your website user interface. It makes your website more visually appealing and engaging.

Users tend to stay longer on a website scrolling down and engaging with displayed social media feeds on the website. Needless to say, social media feeds from different platforms displayed together can bring that wow factor to your website.


3. It showcases your best user-generated content.


Social media platforms are home to some of the best and most engaging user-generated content. Users, on their own free will, post their best images, videos, comments, feedback, reviews, and more on social media.

You can showcase the best of this user-generated content on your own website for brand building or other marketing purposes and see wonderful results coming out of it.

Embedding social media feeds on your website gives you the opportunity to showcase user-generated content to your website visitors as social proof and to enhance visibility for your products and services.

Customers have been found to trust user-generated content more than brand generated content.


4. It boosts user engagement and interaction.


Embedding social media feeds on your website is also an effective strategy for boosting user engagement and interaction with your brand.

When you display user-generated content on a website through embedding social media feeds, you expose that content to your website visitors and customer base. Users see it and are encouraged to interact with other users and also participate in the discussions.

This encourages more users to post similar content on social media using your brand's hashtags to get featured in your social media feeds. After all, the exposure they get is positive and users love that.

Ultimately, this enhances user engagement and interaction with your brand, thus, improving performance of your website.


5.  It improves dwell-time.


Displaying creative content improves user engagement and hence increases their dwell-time on your website.

Nothing is quite as creative and engaging as user-generated content. When that is displayed on your website via embedded social media feeds, it’s just icing on the cake.

Users engage more with the content and social media feeds embedded on your business website, and they stay longer on the website, thereby improving dwell-time of your website visitors.

Dwell-time is the amount of time spent by users on a website engaging meaningfully with the content and other elements of the site.


6. It reduces bounce rate.


Increased dwell-time results in reduced bounce rate on your website, which indicates a good performance for the website.

Bounce rate is the percentage of visitors of any website who leave the website just after visiting one web page or in the middle of any activity being performed on the website.

Bounce rate usually increases where users are finding your website content irrelevant or boring. The best way to mitigate that and improve your website's SEO is having relevant and interesting content on your website.

What’s more interesting and engaging than users' own generated content on a business website? Therefore, embedding social media feeds featuring user-generated content on your website can greatly help to reduce bounce rate.


7. It enhances conversion rates.


If you sell products or offer services on your website, then providing user generated reviews, testimonials and social proof for your products and services helps to convert more users and visitors into loyal and returning customers.

When you embed social media feeds displaying users' experiences with your offerings and brand on your website, you give them a source of inspiration that further encourages other users to use your brand.

This improves conversion rates for your products and services, which in turn helps to grow your business online. It’s a win-win situation for your brand and customers.


 8. It builds trust.


When you display embedded social media feeds on your website, you are giving visitors and potential customers the social proof they need to ascertain authenticity of your brand, products and services.

This helps to build trust not only among your existing customer base, but also among your target users and website visitors.

Also, embedding social media feeds on your website helps you to maximize touchpoints with customers. When you integrate your social media profiles in your website, customers get a sense of your business culture and personality based on what you post on your feed. That can help to breed a warm feeling of familiarity and trust with users.

Maintaining this authentic, personal touch with customers everywhere is important to build brand loyalty and trust. Embedding social media feeds on your website can help you achieve exactly that.


9. It expands your social influence.


By embedding social media feeds on your website, you are integrating your social media presence with your brand's digital presence. This integrated approach helps to grow your digital footprint.

When your website visitors see embedded social media feeds on your website, they are likely to click on them and visit your business' social media pages. That drives website traffic to your social media profiles, too.

This ultimatley increases your social media influence and grows your follower base.


10. It grows your business online.


If you have an e-commerce business website, then displaying user-generated content by embedding social media feeds on your website can help you to grow your e-commerce business, too.

In this case, the afformentioned point of inspiration and building trust helps with increasing sales. Before making any purchase, users look at examples of real users using your products and feel assured of the purchase decision they are making.

Embeding positive customer reviews on your feed can push users to make that final purchase decision in your favor, which further improves your conversion rates and increases your e-commerce sales.

Final words

These are just some of the many benefits of embedding social media feeds on your website.

So, what are you waiting for? Try embedding social media feeds on your website to reap the rewards.

Anne Griffin is a digital marketer and technical writer. She is passionate about exploring and writing about innovation, technology, and digital marketing trends.