Skip to main content
HomeThe WWS Daily

- News, tips, inspiration you can trust to thrive in today’s digital age.

Search form

Main menu

  • Home
  • News & Features
  • Business & Economy
  • Tech & Trends
  • Health & Style
  • Arts & Culture
  • Contact Us

7 Digital Marketing Trends That’ll Skyrocket Your Business Growth

Alexis Davis October 23, 2017
Image for 7 Digital Marketing Trends to Look Out for That’ll Skyrocket Your Business Growth

In order for your business to grow (and keep growing) in the digital age, you need to develop a marketing strategy that keeps up with the latest trends.

But the question then arises: what are the latest trends driving revenue in digital, and which are likely to gain traction in the year(s) ahead?

Glad you asked.

 

Hottest Digital Trends Driving Revenue to Businesses

 

According to the 2017 Adobe Digital Marketing Study, delivering effective digital experiences is hard, but it's a rush when you get it right. The strategies that drive revenue online are constantly evolving, and consumers are engaging brands on channels that didn't exist a few years ago. Serious marketers need to know what these changing trends are, and prepare adequately to have an edge in the digital age.

Here are the some of the most significant trends in digital marketing you should adopt to drive more revenue online and thrive in the digital age:

 

1. Video Advertising

 

Demand for video is growing rapidly, accounting for 50 percent of all mobile traffic. The younger generation in particular is viewing more video on a wider range of devices than ever before. With growth and revenue a priority for most businesses, you should take video advertising seriously as it can make the difference for successful marketing of your products and services.

And it's not necessarily big budgets that win the day when it comes to video, but rather creative ideas that require minimum production costs, including Live video broadcasting. In 2014, a YouTube vlogger installed a Go-Pro camera on his dog's back to better understand how his pet behaves when the owner leaves the house. Audiences got extremely curious and the video went viral, drawing a lot of attention.

 

2. Mobile Marketing

 

Mobile has been a hot topic for search marketing since Google launched its mobile first mantra. As more people have optimized their business websites for mobile over the years, you might be tempted to think there are fewer opportunities for growth here. But, research shows retail conversion rates are significantly lower on smartphones. This means the mobile trend isn’t about to subside. There is still work to be done to optimize conversion and revenue generation on mobile, including leveraging mobile responsive site development, mobile advertising and mobile apps to grow your business.

 

3. Marketing Automation

 

Marketing Automation helps businesses to automate tasks and workflows for the marketing and sales process. It can include profiling prospects and customers, sending them personalized automated emails and web recommendations to support lead nurturing and customer engagement.

Studies show 97 percent of business leaders feel the future of marketing will consist of clever human marketers working in collaboration with automation entities and technologies that deliver higher behavioral-based web personalization to people.

This trend is growing and you don’t want to be left behind. The ability to respond quickly and accurately to shifts in customer behavior will be vital as people become more tech savvy and demanding.

 

4. Artificial Intelligence (AI) Tech

 

AI technology is a hot topic in many fields at the moment. But, AI is a broad term covering a wide range of different technologies. It means any technology that seeks to mimic human intelligence, and covers a range of capabilities in marketing, such as voice and image recognition and semantic search.

Some AI marketing applications help to attract customers, whilst others are useful for conversion or re-engaging past customers. AI powered content curation, for example, allow you to better engage visitors on your site by showing them content that’s most relevant to them. Other AI solutions tell you how to write, what, where, and when to publish, and similarly what to create for best results.

A really interesting area for AI is generated content. An AI writing program called ‘WordSmith’ reportedly produced 1.5 billion pieces of content in 2016, and is expected to grow further in popularity in the coming years. AI-powered Chatbots are also expected to continue turning heads going forward.

 

5. Big Data Marketing

 

This is closely tied into machine learning where “Big Data” and analytics are mined to identify propensity to convert given different customer behavior and characteristics. Its marketing applications include key customer and market insight, and predictive analytics.

People who have experienced an increase in volume, real-time data, and data types in their business and who want to exploit this value to increase sales through predictive email marketing or personalization on their websites, are adopting this marketing trend in earnest.

As Geoffrey Moore, author of “Crossing the Chasm,” says, “Without Big Data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.”

 

6. Social Media Marketing

 

There is still huge interest in social media overall and its usage is expected to ramp up even more in the coming year, thanks to its wide reach and options to engage audiences. Besides, social media marketing is typically considered a low cost, high ROI strategy with many suitable platforms to choose.  

One emerging trend in social is to promote stories on Snapchat and Instagram as a way to gain favorable coverage with a younger audience. This trend also involves going directly to or engaging with social influencers on social media platforms to gain exposure. The key here is to expand to fast-rising mediums that deliver more awareness and traffic, and not rely solely on conventional outlets such as Facebook.  

 

7. Dark Social Marketing

 

People aren't just engaging and sharing links to articles, videos and images on social media sites alone anymore. They're also engaging socially using other, less monitored channels like email and messaging apps. Messaging apps like Facebook Messenger, WhatsApp and WeChat are rapidly growing in popularity, with this “dark social” overall reported to be responsible for 84 percent of outbound sharing.  

Your business shouldn’t ignore “dark social.” Factor it in your marketing strategy for more business growth.

 

 

 

Related stories

 

How Should You React to Emerging Trends Affecting Creative Businesses Today?

How to Develop a Digital Marketing Strategy that Grows Your Business Fast

5 Things That Matter Most When Planning Your Digital Marketing Strategy

5 Tips for Building Your Own Remote Digital Marketing Team

 

 

SUBSCRIBE TO OUR NEWSLETTER  newsletter icon.png

Get our best content, news, tips, and inspiration in your inbox - free.

No spam. Just great stories. Promise!
 

 

Join Over 20,000 Subscribers!

Get our best content, tips, and inspiration free in your inbox. Subscribe ››

Connect with us:  twitter.gif linkedin-gray.jpg email.gif RSS feed

 

 

 

 

 

Most read this week


The Secret Magic of Manhattan’s Christmas Lighting
The Secret Magic of Manhattan’s Christmas Lighting
George Mathews

How to Build a Strong Kitchen Brigade Team
How to Build a Strong Kitchen Brigade Team: 7 Tips for Success
Maisy Linnette

Image for The UK's Most Haunted University
The UK's Most Haunted University
George Mathews

woman-stressed-looking-down
How Stress Destroys Health: Conditions Stress Causes & How to Overcome Them
Sophia Anthony

 

Got a story or tip for us?

 

Tips_0_0_0.png

Here's how to submit it →

 

 

 

 

EXPLORE MORE ...

black-nav-bar1.png

News & Features  ›


LinkedIn Is Rolling Out a Free Service Connecting Users to Mentors

LinkedIn Is Rolling Out a Free Service Connecting Users to Mentors

Severe Data Breaches Could Cost US Small Businesses $555 Billion

Severe Data Breaches Could Cost US Small Businesses $555 Billion

With Demand for Electric Vehicles Skyrocketing, 18-Month Waiting Lists for New EVs Are Just the Start

With Demand for Electric Vehicles Skyrocketing, 18-Month Waiting Lists for New EVs Are Just the Start


The Most Annoying Video Call Habits at Work - Are You Guilty?

The Digital Playground: Creating Safe and Engaging Online Spaces for Kids

Understanding Fathers’ Rights in the Child Custody Process

hor-line-blue

Tech & Trends  ›


Windows laptop Microsoft Defender Antivirus threats alert

Understanding the Limitations of Antivirus Software

7 Ways to Make Your Mobile Device & Apps Run Faster

7 Ways to Make Your Mobile Device & Apps Run Faster

7 Keys for a Better User Experience on Your Company's Website


Understanding the Limitations of Antivirus Software

5 Web Accessibility Issues to Avoid

Ethics of Quality Assurance Tech Companies Need to Follow
 

hor_line_yellow

Arts & Culture  ›


man-woman-happy-kindred spirits-writing partner - illustration

Why You Should Consider Finding a Writing Partner

Girl in Pink Jacket Holding a Gift

7 Awesome Gifts Ideas for Kids

Image for The UK's Most Haunted University

The UK's Most Haunted University


How Reading More Inspires Better Writing

10 Fun Hobbies & Activities for Couples to Enjoy Together

5 Ways to Make Writing a Lot More Fun

hor-line-brown

Business & Economy  ›


AT&T Is Buying Time Warner. Will the Deal Hurt the Content Industry?

Creative Writing Tips You Can Apply to Your Freelance Writing Career

Travel Entrepreneur? Key Features of an Online Travel Booking System to Look Out for

Essential Features of an Online Travel Booking System for Travel Entrepreneurs


How Salesforce Anywhere Can Transform Remote Work With Real-Time Collaboration

Maximizing Device Compatibility with Restreaming and Packaging: Benefits for OTT Operators

Smooth Operator: 5 Daily Habits that Dramatically Reduce Repair Frequency

hor-line-green

Health & Style  ›


8 Health Goals to Include in Your New Year Resolutions

facebook-addiction-illustration

Beware Facebook Addiction Is Real. It's Similar to Cocaine Addiction

9 Things to Consider When Choosing Wedding Flowers

hori-3.jpg

Blissful Ways to Pamper Yourself at Low Cost

hori-3.jpg

7 Must-Haves for Hiking, Fishing, and Other Outdoor Activities

hori-3.jpg

The Different Types of Wine Explained in a Nutshell
 

Home | About Us | Contributors | Submissions | Advertise | Disclosure | Privacy Policy | Contact Us

Follow Us:

twitter_e.jpg linkedin-pg.jpg email-updates_icon.jpg

Committed to quality content and journalistic ethics.

RSS rss

Search WWS search-icon-trans_0_1.png

© 2025 The WWS Daily.