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Writing web articles that people want to read doesn’t just involve coming up with ideas, thoughts and suggestions, pulling a chair behind your desk and sitting down to write. It entails much more than that. Here are some golden formats for writing web content that people crave you should know about.
A slogan or tagline defines your brand identity and helps shape its positioning. But for every memorable slogan that works, there are countless others people just don’t seem able to remember. What factors separate the successful slogans from the unsuccessful ones, and how can you make sure yours will not only be memorable, but long-running too?