Skip to main content
HomeThe Web Writer Spotlight

- News, tips, inspiration you can trust to thrive in today’s digital age.

Search form

Main menu

  • Home
  • News & Features
  • Business & Economy
  • Tech & Trends
  • Health & Style
  • Arts & Culture
  • Contact Us
 

7 Usability Rules That’ll Help You Build Great Websites

Sarilaya Cada August 4, 2021

50_0.jpg  Freelance content writer.

  WWS contributor info-icon.png

hor-z.png

Contrary to what people might think, website usability is not an abstract parameter. It is a measurable quality that you can improve to build great websites.

Image for 7 Usability Rules That’ll Help You Build Great Websites!

Woman browsing a website shopping online.

Website usability is characterized by the amount of mental and physical effort a user spends and expends to achieve a goal on the site. This metric is called the interaction cost. The smaller it is, the easier it is for the user to navigate the website, and the faster the person achieves the desired goal for visiting the site or using the application.

Professional web designers such as design agency Clay work and strive to build applications and business websites that keep the cost of interaction close to zero. To achieve that and ensure great website usability, the professionals typically use different strategies, including:

  • Reducing the number of clicks for website visitors to achieve a goal. The rule of "three clicks" states that a person must achieve a goal in no more than three clicks on any website resource, even a large portal.
  • Increasing download speed. If the website takes more than 3 seconds to fully load, then its usability is poor, and that will likely frustrate the user and cause them to abandon the site and go elsewhere to your competitors.
  • Removing distracting factors. Too many distracting elements on a website like banners, advertisements, and pop-ups are annoying and can negativity impact users’ focus, your website’s speed, and put-off users who may end up leaving without converting.

 

Signs of Good Website Usability

 

You can assess the quality of your website’s usability based on number of criteria:

  1. Simplicity. The website design and navigation should be simple and intuitive for the person who visits it. Nothing should distract the user from their goal for visiting the site, or make it unnecessarily difficult to perform tasks and achieve what brought them to the site.
  2. Speed. The website should fully load in under three seconds, allowing users to quickly and easily navigate the website and perform actions on the site. An excellent way to test a website's loading speed is by using reliable and reputable rotating proxies to simulate users from various places around the globe. 
  3. Memorable. The various aspects of the website should be easy to remember, including the site name, slogan, and branding. Visitors should even be able to immediately remember, recognize the sequence of successful steps they took on the site when they come back later in, say, a week or even a month’s time.
  4. Bugs and errors. The website should fix all bugs and errors on the site. The site owners and developers must carefully monitor for errors and swiftly eliminate all of them.
  5. Satisfaction. This is a subjective factor that confirms good usability—when your website users consistently leave your site satisfied and happy with their experience on the site.

 

Nielsen's Heuristics – Laws of Usability

 

Jacob Nielsen , Ph.D., User Advocate and principal of the Nielsen Norman Group, who has been dubbed "the world's leading expert on web usability" (U.S. News & World Report), at the dawn of the Internet in the 80s formed the laws of usability, or heuristics.

Nielsen’s heuristics, broad usability rules of thumb and not specific guidelines, turned out to be so simple and effective that designers still follow them today. Nielsen's general principles for interaction and usability design can help you ensure stellar usability on your website too.

According to Nielsen, a quality website should be built according to the following rules:

  1. Provide clear information about system status. You should not leave users guessing halfway to the goal. For example, many customers get lost when they don't see any messages during and at the end of checkout. Without clear messages, users may not know what’s going on, whether the payment was successful or not. It is necessary to constantly "guide" the user, confirming all the previous steps and clearly indicating the next.
  2. Communicate using simple and easy to understand language. The words, phrases, labelling, and concepts you use on your website should be familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.
  3. Give users control and freedom to alter their action. Website users oftentimes make mistakes when entering information, email addresses, or even phone numbers. You need to allow them to go back and correct their errors. Support Undo and Redo.
  4. Stick to accepted standards. Over the years that the internet has been a part of our lives, specific standards in web design have emerged. For example, people expect that an application's navigation elements will be in particular locations and in their usual places. Using unusual website layout, designs, and buttons is confusing and can be annoying.
  5. Prevent/minimize human errors. When incorrect information, actions, phone numbers, or email addresses are entered on the website - the site has lost the client because it is impossible to contact each other. Your website should prevent the occurrence of such errors and help the user avoid making mistakes. Either eliminate error-prone conditions or check for them and present users with a confirmation option before they commit to the action to avoid mistakes.

gmail-confirmation-to-minimize-error-sending-message__nwaip_4l0q.jpeg

  1. Support recognition rather than recall. Humans have limited short-term memories, so reduce the information that they have to remember, including field labels and menu items. Make information and features visible and easily retrievable. Similarly, if this is an online store, you need to indicate the product's description, characteristics, and other information so that the user does not have to remember what a product is about.
  2. Aim for minimalistic design. Anything that distracts users from the main goal is bad. The visitor should only see what they need to. The fewer unnecessary elements on the website, the better and easier it will be to navigate the site and use the application. Keep the content and visual design focused on the essentials.

All these things when implemented well make for great website usability. However, remember that experts also recommend testing as the most effective way to improve usability. Often, the most insidious flaws surface when it seems like everything is in order.

Keep testing continuously to improve and maintain your website’s great usability.


Sarilaya Cada is a freelance content writer. She is interested in a wide range of fields, from education to project management, business and engineering.


 

Related stories

 

Keys for a Better User Experience on Your Company's Website

Why Web Accessibility Is Vital Today Than Ever Before

The Job of a Web Designer: Ensure Usability, Desirability and Utility in UX Design

 

Share this article

  • facebook
  • twitter
  • linkedin
  • pinterest
  • pocket
  • email
  • hackernews
  • reddit
  • tumblr
  • whatsapp

bg_carousel_header_0.png

SUBSCRIBE TO OUR NEWSLETTER  newsletter icon.png

Get our best content, news, tips, and inspiration in your inbox free.

No spam. Just great stories. Promise!

 

Join Over 20,000 Subscribers!

Get our best content, tips, and inspiration free in your inbox. Subscribe ››

Connect with us:  twitter.gif linkedin-gray.jpg email.gif RSS feed

 

 

 

 

 

 

Most read this week


Online Business Registration
How Online Business Registration Helps You Save Time & Money
Amelia Whitlock

distinct-unique-product-packaging-shapes-influence-sales
How Unique Product Packaging Shapes Influence Sales
David Harrison

pen-paper-new-year-goals
Most People Commit to New Year Resolutions for Only a Few Weeks
Alexis Davis

UK Dominates the US in Remote Working Job Battle, Study Reveals
Sophie Clinton

 

Got a story or tip for us?

 

Tips_0_0_0.png

Here's how to submit it →

 

 

 
 

Latest stories


Why People Are Embracing the Uniqueness of Gifts Hampers

Alexis Davis December 8, 2023
GIFTS & HAMPERS
woman-wrapping-personalized-gift-hamper Image for Why More People Embrace the Uniqueness of Gifts Hampers

Nothing speaks of thoughtfulness, love, and care quite like a gift hamper that’s personalized for the recipient and the particular occasion or situation they are in.

How Online Business Registration Helps You Save Time & Money

Amelia Whitlock December 7, 2023
BUSSINESS REGISTRATION
Online Business Registration
When it comes to business registrations, the days of using a pen and paper are gone. Online company registration provide many benefits that offer ways to save both time and money.

How (and Why) to Create a Business Continuity Plan

Gaetano DiNardi December 7, 2023
BUSINESS PLAN
man-suite-standing-laptop-business-plan

A business continuity plan is essential in case of an emergency, especially as businesses rely more on digital communication and operations.

How Unique Product Packaging Shapes Influence Sales

David Harrison December 6, 2023
PRODUCT PACKAGING SHAPES
distinct-unique-product-packaging-shapes-influence-sales
People are psychological fascinated by unique shapes and sizes. You can leverage shapes when packaging business products and gifts items to increase sales.

Most People Commit to New Year Resolutions for Only a Few Weeks

Alexis Davis December 6, 2023
NEW YEAR GOALS
pen-paper-new-year-goals
Millions of people around the world start off the year with a commitment to new year's resolution. However, research shows most people stick to their New Year goals and commitments for only a few weeks.

Key Tips for a Cyber Secure Christmas for Online Businesses

George Mathews December 5, 2023
HOLIDAY CYBER SECURITY
laptop and shopping cart online business cyber secure christmas
With Christmas period being particularly busy for online businesses, eCommerce businesses should be on guard against cyber criminals who are more likely to attempt cyber attacks.

Navigating the Costs of Microsoft RDS: Strategies for Smarter Spending

Alexis Davis December 5, 2023
REMOTE DESKTOP SERVICESE
microsoft-remote-desktop-services-costs-strategies
Amidst ever-expanding IT expenses, it's crucial to master the art of navigating Microsoft RDS costs to reduce IT costs. It's not about cutting corners; it's about spending money wisely.

Pagination

  • (Page 1)
  • Next page Next ›

Contributors blogs


Blog here »

Top 10 Customer Acquisition Techniques for Your Websites

Marie Thomas

 


Fix These Maintenance Issues That Slow Down Personal Computers

Lisa Michaels

 


Creative Writing Tips You Can Apply to Your Freelance Writing Career

Anthony McKenzie

 


How to Help Your Kids Appreciate Music

Stephanie Snyder

 


How to Persuade Talented Employees to Move to Your Company

Lyca Pineda

 


white-dog-pet-friendly-garden-plants

10 Pet-Friendly Plants That Are Perfect for Your Garden

Lydia Lee

 


Clearbanc and Pencil Partner to Help eCommerce Businesses Grow Using Creative AI

Bilal Mahmood

 


Like this content? Subscribe for updates!

No spam. Just great stories. Promise!
 

Home | About Us | Write for Us | Contributors | Advertise | Disclosure | Privacy Policy | Contact Us

Follow Us:

twitter_e.jpg linkedin-pg.jpg email-updates_icon.jpg

© 2023 Copyright, The Web Writer Spotlight.

Committed to quality content and journalistic ethics.

RSS rss

Search WWS search-icon-trans_0_1.png

Webwriterspotlight.com. All rights reserved.