The Application & Benefits of Mass Text Messaging Services for Businesses

Mass text messaging services can help your company remind customers of their billing deadlines, outstanding balances, service schedules, and even get payments on time.


Back in 2019, it was estimated that businesses invested $6.1 billion to send out digital messages to their customers. Not surprisingly, text messaging has grown over the years and emerged as one of the most effective and widely used ways that companies and businesses (big and small) send digital messages to reach clients. 

Mass text messaging services for utilities firms, for example, has emerged as an essential solution to keep both customers and employees informed and updated about emergencies and service changes.

Similarly, company mass text messaging services are particularly sought out by water, electricity, and natural gas providers as a preferred mode of digital messages delivery.

Waste and property management companies are also investing in mass text messaging solutions and using automated bulk messaging to effectively communicate information en mass.

If you are an entrepreneur or business operating in such industries, there are key benefits of investing in a mass text messaging service provider you should know about and leverage:


Benefits of Mass Text Messaging Services


Here are three examples of applications and benefits of mass text messaging services in key industries, which demonstrate the power and potential of bulk text messaging for mass communication, increased revenue, and efficiency boost:


1. Improved utility management


Would you like your customers to never miss a payment schedule? Due to the number of things that people go through every day, taking care of monthly bills is sometimes the least of your customers’ concern.

According to statistics, around 1.8 homeowners would like to hear more from their utility companies to be reminded of their responsibilities. Since most text messaging companies allow sending of personalized messages, the content of your text can also include links to payment pages in addition to their deadlines and outstanding balances.

Aside from billing reminders, a utility company text service can also be used to inform their customers about emergencies. If a brownout or a water interruption happens in your area, your customers will greatly appreciate it if you can inform them through text beforehand.

Another way to increase customer satisfaction is to send regular short messages to provide customers tips on how to manage their consumption. They may be simple messages, but your customers will much appreciate them.


2. Enhanced recycling and waste management


Regular waste collection is crucial in keeping a clean and safe environment. Uncollected garbage adds to air pollution due to its accumulation of carbon dioxide, methane, and nitrous oxide. These dangerous gases can unknowingly travel to the lungs and cause respiratory problems and other health issues in your customers’ family.

However, garbage collection systems often do not function like clockwork, and their scheduling can be quite unpredictable. Many homeowners find it a hassle to take out their trash in the morning only to find out upon their arrival that their garbage collectors did not arrive. 

To lessen this dissatisfaction caused by schedule irregularity, sending a text message a day before garbage collection will help your customers be reminded of when to leave their garbage outside. In doing so, the amount of uncollected trash in the homes can be lessened.


3. Convenient property management


The application of text messaging to your tenants is endless. It is an efficient way to remind them about their residential or commercial dues to avoid late payments.

Text messaging is also a convenient way to inform your tenants if there will be a maintenance check so that they would not be surprised if someone shows up at their front door.

Another way in which property managers can utilize mass text messaging by using it for marketing purposes. If you have an open house, sending a mass text to all your business contacts and prospective tenants is an easy way to invite them.


In conclusion  


Using mass text services is a cost-effective means for companies to communicate with their customers. It can be used to remind them of their billing deadlines, outstanding balances, and service schedules. With this innovation on your fingertips, your company can more effectively provide better services and increase revenue.

George Mathews is a journalist, content strategist, and staff writer at He covers different topics from human interest stories to productivity and tech for the publication.