Amazon Expands Generative AI Listing Tools to Sellers Across Europe

Amazon has announced the expansion of new generative AI listing tools and capabilities designed to empower small medium-sized enterprises (SMEs).

The first tool simplifies the listing creation process, allowing sellers to generate compelling product titles, descriptions, and other details by simply providing a few descriptive words or just uploading a product image.

Amazon is also leveraging generative AI capabilities to analyze and enrich existing product listings, automatically adding missing information and improving overall content quality.

This announcement comes as a new Amazon survey reveals 7 out of 10 small business owners using generative AI have already seen real-world benefits to their business from the technology.

Survey results

Censuswide surveyed 2,511 small business owners who sell online across the UK, Germany, France, Spain and Italy in May 2024. They found:

• UK early adopters agreed AI could or has benefited their business by saving time (79%), improving content (73%), improving profitability (73%), enhancing customer service (72%), and reach more international customers (71%).
• UK SME business owners also felt by using AI they could reduce time spent writing product descriptions from eight hours to one per month - and reduce time updating product descriptions from seven hours to one per month, on average.
• Over a third (32%) felt that AI-generated content could increase a product's discoverability, with businesses ranking attracting new customers as the key challenge they face.

Dharmesh Mehta, Vice President, Worldwide Selling Partner Services, said:

“Machine learning and generative AI are transforming every industry, and retail is no exception – everything from the shopping experience, to fulfilment and logistics, to the tools we provide to sellers to help them succeed in our store.

UK sellers can now benefit from innovations that leverage the power of generative AI to greatly simplify the process of product listing creation, as well as enrich existing product listings to better resonate with customers and help drive sales.”

New Amazon AI tools for sellers

1. Product listings: A few weeks ago, Amazon launched the ability for sellers in the EU and the UK to benefit from generative AI when listing a new product for sale.

• These generative AI tools simplify the listing creation process, allowing sellers to generate compelling product titles, descriptions, and other details by simply providing a few descriptive words or just uploading a product image.
• Amazon suggest product listings that are high-quality and designed to be engaging for customers in their store. This streamlines operations and allows sellers to focus on other aspects of their business.
• While this is still a relatively new feature, more than 30,000 of Amazon’s EU + UK selling partners have already used one or more of our generative AI listing tools.

2. Enriched product listings: Amazon are also leveraging generative AI capabilities to analyse and enrich existing product listings, automatically adding missing information and improving overall content quality.

• This not only saves sellers valuable time but also enhances the customer experience by providing richer, more comprehensive product information.
• This not only saves sellers valuable time but also enhances the customer experience by providing richer, more comprehensive product information.