If you are running a business or planning to, let’s get this clear right from the get-go—SEO is your best friend. There’s hardly anything like it on the web that can help your business connect with its customers online.
Consider this: New Hampshire, 87.7% of the households have broadband internet subscriptions. When you think about the possibility of potential customers finding your business via the internet, it becomes overwhelming.
Investing in a good NH SEO agency, in that case, would be equivalent to having your store at a prime location in the neighborhood. It will mean more visibility, and more visibility will result in more footfall. But that’s just the tip of the iceberg.
SEO can take your business to even heights in terms of:
Your business is a brand, whether you want it to be or not. The more people know your brand's name, product, and services, the greater the brand awareness.
Your customers will remember your products and services immediately from your brand logo and colors if they are aware of your brand.
Like the brand image, logo, and color scheme, the keywords a brand uses to define itself play a vital role in its brand building efforts as well.
A good SEO agency would use these keywords on all online content and help connect your customers with your brand better.
Complementing Marketing Strategies
Most marketing strategies combine different avenues of media to reach potential customers to achieve the desired result. The objective could be spreading the word about a new product launch or service, customer retention, brand awareness, etc.
SEO practices can be blended with other outreach measures like public relations, paid advertisements, social media management, etc., to increase website traffic and get better results. For example, a combination of SEO optimization and paid advertisements showed an over 50 percent increase in website traffic.
A good SEO service will provide better content and credible quality backlinks to your website. These will help in establishing your website as a credible source in the eyes of search engines such as Google, Bing, Yahoo, etc.
Good quality content in your industry domain will lead potential customers to your website through informative and valuable articles and other related resources. These resources will answer or help your potential clients in solving some issues, which will, in turn, increase your brand's credibility.
Local SEO = Increased Engagement and Conversion Rates
Going by a recent survey, there are almost 134,760 small businesses in New Hampshire, our case study. The competition of grabbing and retaining your customers' attention and loyalty is very high. Your business needs every added advantage it can get.
People in your area or city are constantly looking for the particular services and products you provide. But the question is, are they able to find you? With local SEO, these customers will be able to detect you at the right time, bringing them to your doorsteps. It will significantly increase your conversion rates and sales.
Increased SERP Visibility
Search Engine Results Page (SERP) is the results page that shows up after you enter a query on a search engine like Google. The visibility of your company's website on the first page for any query related to your business will be crucial in ascertaining the success of all your SEO efforts.
A good SEO agency will help you rank on the first page of SERP. It is important because the results on the first page get almost 70% of all the clicks. If you are on the first page, preferably among the top three results, chances are your website will see a tremendous increase in traffic and sales.