5 Tips to Design a Logo That Makes Your Brand Stand Out
Did you know that it takes only about 10 seconds for consumers to form a first impression of your brand from its logo?
However, consumers will have to encounter your brand's logo several times before they will remember it.
The most important objective of your brand's logo is to build memorability and set your business apart from peers in the market.
As such, your brand needs to be distinctive and immediately recognizable.
So, how do you create a logo that stands out from the crowd and is strongly memorable?
Keys for a Memorable Brand Logo that Stands Out
You can easily create your brand logo using one of the many logo creators online and share it with the world.
If you already have a logo for your company and feel there is a need to revamp it, there are some key things you need to keep in mind as well to redesign you company logo successfully.
Here are top tips to create a memorable logo that stands out from the crowd:
1. Keep It Simple
You may start off with a creative buzz, but you've got to remember to keep it simple. So, don't go overboard.
Avoid making your brand's logo too complicated. It's never going to be memorable if people can't understand it.
It may seem like a great idea to have multiple hidden meanings. But, think about some of the most powerful logos around for a moment.
Nike's Swoosh is so utterly simple that it's genius. While Apple's half-eaten apple logo is incredibly simple.
You can learn a lot from these examples of cool logos.
2. Consider Color Phycology
Colors have meaning and convey different feelings. So, don't just throw in whatever your favorite color might be.
Do your homework on the psychology of color and think carefully about the message you want to convey with your logo.
If you're a health and wellness company, for example, green is a good option for invoking the appropriate psychological effects.
Similarly, if you want to invoke feelings of trust, then you shouldn't overlook the color blue.
3. Make it Versatile
Versatility is an asset, so make sure your brand logo is versatile. You don't want to design a logo that is too fixed and restricted because you may need to use the logo for multiple purposes and on multiple mediums.
The original Twitter bird logo comes to mind. There were so many different versions of the bird logo, but you always recognized the logo and new it represented which social media brand.
Your logo needs to be versatile enough to work and be appropriate on different backgrounds and mediums, ranging from merchandise to products, buildings, and websites.
4. Be Original with Font
It can sometimes appear that every font in the world has already been used by a company's logo.
But you should consider creating your own font type to go with your logo. Is there anything more iconic than Coca-Cola's font?
For many companies, the brand's logo is nothing more than their name in striking letters. You could do the same for your company.
5. Spread Your Logo Everywhere
Your logo should be ubiquitous across your company and its marketing and promotion channels, including digital and social media channels.
Remember that people need to have several impressions of your logo before it stays in memory.
So, make sure as many people as possible see your logo as often as possible by displaying it prominently for all to see it.
