The Keys to Building a Profitable Content Writing Business

Nowadays, content writing has become quite a sought-after profession. What's more, it can become a lucrative business as well.

The reality is that content in general is the backbone of business promotion strategies today, and companies big and small rely on skilled content creators to help them produce awesome content for their brand promotions. Needless to say, if you have a knack for writing and content development skills, you can start and succeed in the lucrative content writing industry.

The main reason many people choose content writing as a full-time career is the flexibility that comes with this type of job. You can choose to become a freelancer writer, copywriter in a company, launch your own company dedicated to writing content for others, or even start a content marketing agency.

Whichever option you choose, as a content writer and creator you get to be your own boss, work from the comfort of your home if you so wish, make your own schedules, set your own price, and more importantly work as much or as little as you please, which is extremely valued today.

However, just like any other business, building a profitable and successful content writing business requires good planning, dedication, and proper implementation.

So, how do you build a seamless and profitable content writing business?


Top Tips for a Successful Content Writing Business


Here are a key tips on how to start and run a successful content writing business:


1. Pick your niche carefully


Before you proceed any further, decide on the niche for your content writing business. This means narrow down the topics in which you want to specialize.

For example, do you want to write news articles, web content, blog posts, or something else? Even better, be more specific: do you want to write casual stories, technical stuff, or something specific and industry-related like legal or medical content, for instance?

Different niches call for different approaches and demand different things. Some type of writing niches pays better than others, while others require more or less work. It mostly depends on who you write for and their need for exceptional content. Pick the right niche for you.

Of course, it also depends on your writing skills and passion for your chosen niche, as well. In any event, if you want to plan your income and estimate how much work you'll take on, take the time to identify the niche that suits your purpose(s), and which you’re comfortable writing in.


2. Conduct proper market research


As with any other business, market research is vital for your content writing and or content marketing company. Research allows you to gain insight into the state of the market. It will help you understand and identify potential clients, analyze competition, determine your pricing, create marketing strategies, and so on.

Regardless of the industry you operate in, in this case, content writing, you have to understand that the market for your writing business will most likely be saturated and competitive. Research will help you to identify the best opportunities so you get a stable footing and position yourself properly in the market without wasting time and resources entering an overly steep market.   

In other words, it's always better to back your decisions with proper information and data than to follow your gut feeling that may lead you in areas you are least likely to succeed.


3. Establish a network of contacts


Networking is still extremely important in the business world. This is especially true when you're just starting out as a content writer and need exposure for your company to get off the ground. One of the best ways to build brand awareness and exposure for your products and services is through networking.

Networking is not just designed for meeting potential clients. It is also designed for meeting other contacts, like fellow content writers who can provide valuable advice, business associates and partners, and even investors and mentors who can help you grow your business faster.

Attend networking events to build these valuable networks of contacts who can help you in one way or another. Ensure you always carry personalized business cards with you at networking events, so that you can hand it out to people and provide them a way to contact you later.


4. Promote your company online steadfastly


Online visibility is vital for your business' success. If you don't put yourself out there, clients won’t know you exist and you won't be able to do business and generate profits. That's why it's very important that you promote yourself accordingly.

Your online promotion campaigns should entail combining various marketing strategies that work in your favor, including paid advertising, social media selling, and content marketing.

A basic requirement for promoting your company online is having a well-designed website, as well as a solid presence on popular social media platforms, such as Facebook, Twitter and LinkedIn. LinkedIn, for example, is a powerful professional network that helps individual entrepreneurs find quality leads and business opportunities. It is also designed to help companies big and small to network and promote themselves.

In addition, consider leveraging various marketing strategies, such as SEO, mobile geofence targeting, and email marketing. Showcase your company in the best way possible to convince potential clients that you're up to the task, and also to encourage them to procure your services.


5. Maintain good legal and financial grounds always


Every business can face financial challenges and legal difficulties. Your content writing company's success relies on how effectively you manage your everyday finances and any legal issues.

As you may already know, incomes from content writing, as with most other businesses, can be inconsistent. This inconsistency can cause financial difficulties if you don't plan for oscillations in your incomes and expenses. That in turn can lead to lawsuits and more financial difficulties.

This all shows why you must manage your businesses finances well and remain on good legal grounds if you want to stay in business. Failure to which you will put your business in jeopardy.

For example, you may have legal obligations when you establish a company, like completing the paper work for hiring an employee, drafting contracts with suppliers, and paying taxes. To ensure all the legal requirements don’t drain your finances, be extra vigilant when setting up your business. Seek expert legal and financial help where necessary to remain on the safe side.

Also consider carefully worker compensations laws in your state or country and the team structure of your business. If you're the sole employee in your company and your own boss, for example, choose a sole proprietorship as your business structure. This is the cheapest structure and it requires the least number of licenses, permits, and insurance. You can change the structure later if you plan on growing your company or expanding your business abroad.

What's more, if you're starting out as a freelancer or sole proprietor, you will have to pay taxes on your own. That includes self-employment tax as well as Medicare and Social Security expenses. Granted budgeting and managing finances can be challenging when you're uncertain about your incomes, it's nonetheless necessary if you wish to run a seamless company.

Ultimately, to build and run a seamless and successful content writing business, you have to make extra effort to cover all your bases and work hard and smart to implement your business strategies to perfection, or near it. Then, the rewards will be worth the effort. 

Keith Coppersmith is a business journalist with experience in numerous small businesses and startups. A regular contributor at Bizzmarkblog, he enjoys giving advice to bith business owners, and fellow freelancers.