Chicken restaurant chains are among the fastest-growing businesses in the USA, and quite possibly, the worldwide. The restaurant chains present a lucrative opportunity to invest in a business that you can be proud of and making solid profits.
According to the Nation’s Restaurant News (NRN), a food service industry publication, fast food chicken chains represent the fastest-growing segment in the business, with total sales up 8.9% — far outpacing the 3.2% overall average growth for the nation’s top 200 chains.
Globally, fast food generates revenue of over $570 billion - that is bigger than the economic value of some countries.
If you're thinking about starting your own chicken restaurant franchise, there are some reasons why this model and fast food specialty is an especially good idea:
1. Lots of People Eat Chicken
The U.S. chicken industry raked in about 49 billion pounds (almost $67B) last year, with an average American eating 92 pounds of it annually. That's roughly two chickens per week—if you don't eat that much chicken, you likely know someone who does.
Pro Tip: Most health-conscious folks shy away from fried chicken, but fresh rotisserie chickens are becoming popular with those looking for lower-fat options.
2. Multiple Types of Chicken Restaurants
Some are quick-service restaurants, others are fast-casual restaurants, while others are dine-in restaurants. It's essential to decide what type of restaurant you want to own before you start looking. From there, it's simply about deciding what chicken franchise is right for you.
If you want your new franchise business to be successful, you should ensure that it uses high-quality food and top-tier service standards.
3. Chicken Restaurants Are Low Costs
The cost of opening a chicken restaurant is low. This means you have high margins, which is excellent for your wallet.
The initial outlay may vary based on the scale and size of your business. However, whatever the cost is, you can quickly recoup it by selling famous chicken sandwiches at low prices.
Additionally, marketing can be done locally or via word-of-mouth publicity from satisfied customers.
4. It's Easy to Start
Starting your restaurant franchise can seem like an impossible or herculean task, but when you partner with franchise experts, you can have your business model all laid out for you.
With their knowledge and support, franchise experts can help make your franchising journey easier and more manageable. They’ll help you understand exactly how much each product costs and will help you plan accordingly for future profits.
Rather than doing everything yourself from scratch, which can be incredibly time-consuming and challenging, the franchising model allows you to use a pre-established business model that will help streamline and optimize your business operations.
5. Chicken Is More Affordable Than Beef or Pork
While beef or pork may be more popular, chicken is generally cheaper and easier to cook. Additionally, many consumers believe that chicken is healthier than red meat.
Whether you prefer chicken wings or breasts, it's undeniable that chicken is an affordable and tasty way to get your protein portion.
More than 64% of Americans eat out at least once a week. That means many potential customers for your new franchise restaurant. It can also mean more money for you.
6. Ample Room for Creativity and Innovation
While you'll want to start with some traditional chicken menu items, you have leeway when it comes to how these items are prepared. If it involves chicken and making it delicious and extra special, you can ensure that is part of your restaurant's repertoire.
Ultimately, if you’re thinking about starting a business or have your eye on purchasing an existing one, it’s a good idea to consider opening a chicken restaurant franchise.
Chicken is a favorite food for many people, especially during the summer months. It's also an extremely lucrative business option with a low start-up cost that can be successful anywhere in the world.