The Best Lead Generation Techniques Centered on Website Design

There has been a drastic rise in the number of people who choose online shopping over physical shopping. It’s important to ensure your website is well designed and optimized to nurture prospects online and close more leads.


A woman browses a holiday and travel website before booking, looking for a cheap holiday package - possibly for some winter sun. Photo: Holiday Gems/Flickr.

A whopping 61% of marketers say generating website traffic and leads is a top priority. A lead is a potential customer who has shown interest in your offering, while a lead generation strategy includes tactics to attract interested prospects and convert them into leads.

If you are a business owner or entrepreneur, it's critical to ensure that your business website integrates the right features and content to nurture prospects and convert leads. The content you publish on your website must be relevant and engaging to close more leads.

Admittedly, building a website that helps you nurture curious prospects and close more leads is not easy. You may want to consult with expert web design agencies to help you with that.

Let’s say you live in Vancouver, Washington in the U.S and want to build a professional website that helps you generate more high quality leads. In that case, working with experts who specialize in web design Vancouver, WA can really help you improve your website design for the best results.

Web design experts understand the best practices and strategies for building a beautiful, professional, and effective website that converts. As a result, they can improve your lead generation so that you attract more website visitors who are ready to buy.

That said, you should always do your due diligence and enhance your lead generation strategy by focusing on improving your website design.


1. Optimize Your Website for Search Engines


Search engine optimization (SEO) is vital for the online visibility and effectiveness of your website on the world wide web.

You can optimize your website using SEO best practices, like creating engaging content, designing for mobile first, using internal linking, adding keywords in your URL, and focusing on getting more authoritative backlinks.

In addition, use local SEO techniques to improve your websites visibility in local searches, as well as to increase your lead generation rates. Some local SEO techniques include listing on Google My Business and creating content based on local news stories and events.

Web design experts can help you in all these areas with all of your SEO strategies. They can ensure that you have quality website links and backlinks on your pages, which helps with ranking well in search engines like Google and Bing.

Broken links can impact your ranking adversely and degrade your user's navigation experience. So, you should also fix all broken links on your site for best SEO results.


2. Create Engaging Web Content


While SEO techniques can boost your website visibility online, it takes high quality and engaging web content to keep online users glued on your website and coming back for more.

So, ensure you are creating high quality and relevant content that informs, educates or entertains your visitors. Content should be grammatical, straight-to-the-point, and exciting.

Add any necessary features like visuals to ensure that your conversion rates improve. It's also vital to post content that resonates with your audience's needs and requirements.

Again, local web design experts can help you to ensure that your content and content presentation on your website is excellent.


3. Incorporate Multimedia Elements


Include multimedia elements on your website for a TRUE multimedia presentation, like videos, graphics, sound, animation, 3D visuals, and interactivity. These can boost your lead generation and conversion rates significantly.

For example, some customers may prefer watching crisp videos detailing your product or service over reading large chunks of text. Others may want to listen to audio content than read a full page of content. Give visitors what they prefer to win their business.


4. Leverage Pay-per-Click Advertising


"Pay-per-Click" (PPC) advertising is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It is considered one of the best techniques to increase online visibility and even improve search engine rankings.

Not only can you improve your visibility online by leveraging PPC ads, but reputable PPC networks like Google Ads, Bing Ads, and YouTube Ads can help you partner with other website owners and publishers to reach a wider audience visiting their websites.

Businesses running PPC ads on their website are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” This marketing model can greatly improve your lead generation and conversion rates, as well as give you another avenue of earning additional income on your website, when customers click on your links.

In addition, most PPC models are quite cost-effective and low-risk. Your web design consultants can help you find and choose the best PPC programs to use. The experts can also help you choose suitable PPC ad placements and techniques for best results.