Selling online requires a lot of tact and strategy. No matter what business you are in, it will take plenty of good copywriting to actually sell something to the audience. Killer copywriting doesn’t come as easy, though. It takes a lot of trying and failing, fixing and polishing, and so on.
But, if copywriting seems too hard and you don’t have the budget to hire a copywriter, you are going to have to learn how to do it properly.
Copywriting Tips to Boost Conversions and Sell More
Here are some of the best copywriting tips that anyone can learn and implement in their own copy to boost conversions.
1. Repeat your sales message
Repetition sells. If your customers hear something regularly, they are more likely to think that it is true. This tendency comes from our childhood when we learn through repetition and things stick with us.
The more often you repeat something to your target customers, the more your message is going to stick and become wired into their brain. But, don’t just copy and paste your sales messages word-for-word. Instead, find subtle ways to introduce repetition.
This can be achieved through variations of words, sentences and phrases used. Use different words and phrases that are most meaningful and representative of the wording in your original copy as often as possible. You can also use a variety of similar visuals to repeat your sales messages.
2. Learn the language of the market
There is no better way to make your audience feel comfortable than to use the same language that they already know. For this, you will need to study your ideal market thoroughly to learn the sentiments, way of speaking and other subtle nuances of how your target customers think and communicate.
Research social media, Quora and various other forums where potential customers go to hang out, ask questions and get answers. You will discover the common pain points, frustrations and even hopeful views they have, not to mention the phrases they use most to discuss and elaborate their issues.
Use those same words, phrases and sentiments in your copy to appeal to new customers. Refer to your products the same way they do to make them feel like you get them; like you just read their minds.
You probably know your target market well already, but still take a closer look at the language they use and use it in your own copy. This is what leaves the biggest impression in people’s minds.
3. Use “Because” in your copy
This simple, everyday word is one of the best allies of good copywriting. It has been scientifically tested and proven that when you use the word ‘because’ to explain what you are saying, it automatically signals to people that they can trust you and prompts them to do what you want them to do.
So, whenever you are making a claim about anything related to your business or yourself, use this “magic” word to increase believability and make users take the action and decisions you want.
4. Give them an easy way out
Another simple but powerful way to speak to your customers and increase sales is to allow them to leave at any point. Don’t hold them hostage or force them to do something.
Many sales pages and marketing materials make the mistake of making people feel like they can’t back away or unsubscribe from an offer or purchasing decision. You shouldn’t do that. Be open and reveal right from the start that your audience can leave anytime and say no to your offer.
Giving potential customers the power of choice is the best thing you can do to improve conversion. For instance, offer them a lead magnet for free and then tell them that they can unsubscribe at any time.
5. Reveal some of your flaws
No-one is perfect and that is a fact of life. Don’t pretend that you are perfect or superhuman, without any flows. Doing so only makes you come across as inauthentic and untrustworthy.
So, make sure that you are showing them that you are a real human being behind that marketing campaign. Admit your weaknesses and show that you might not be the best choice for everyone.
Let people know that your product doesn’t do some things, or that it lacks in some areas. Show them that even you make mistakes and that you are always striving to improve.
People are always looking for a human connection, and showing your weaknesses makes it a lot easier for them to accept you for who you are. If you are in the service market, this is even more true.
6. Harness the power of open loops
There is a reason why people get hooked to some things and can’t seem to get away from those things, such as Netflix, a good book, and so on. And that is the psychological power of open loops.
Open loops are what happens at the end of every Netflix TV show or what happens at the end of each scene or chapter in a gripping book. It’s a clever technique that leaves behind some unanswered questions, which makes the audience yearn for the answers and become even more interested.
Utilize open loops in your copy by asking question or making inquisitive statements. This will make your copy more interesting and people will yarn to get more from you. Make sure you deliver satisfactory answers and create even more open loops to keep your audience hooked to your messages.
7. Let them use their imagination
A lot of the sales copy out there is boring, but your copy doesn’t have to be like this. To ensure your copy is inspiring and not boring, do not reveal everything. Let people reading you copy imagine how their lives would improve by getting what you are offering.
Use choice words and supporting visuals to lead them to use their imagination. Open their eyes to a whole new world of possibilities, where they can see that your services or products is the best thing for them. Put them in that mindset and make them picture themselves in a future that is improved with your product. Let them lace themselves in a better place and your copy will shine and improve conversions.
Follow these tips to get the most out of your copy.