Boost Your Social Media ROI in 3 Steps

Digital marketing consultant and co-founder of Attrock.

WWS contributor

Having a social media strategy is a crucial part of the marketing mix of most businesses. However, it is important to know if your strategy is really generating any results.

If you haven’t recorded satisfactory results yet, follow these 3 steps:

1. Do Your Groundwork

Before creating content, you should ask yourself what you want to achieve from your social media strategy. Be optimistic, but don’t be unrealistic. You should establish goals that you can actually achieve in a certain period of time.

Secondly, map out a clear buyer persona. While it’s tempting to impress everybody on the internet, it is impossible to do so. So, channel your efforts to focus on your target audience.

Understand that it is important to impress and engage people who are likely to be interested in buying your products.

To appeal to them, you need to understand them. Spend some time looking into their interests, dislikes, pain points, and buying preferences.

2. Create Relevant and Engaging Content

Although this may seem obvious, it is also the hardest to achieve.

Everyone is trying to put out top-notch content in the quest of being better than their competitors. In this light, standing out is not a child’s play.

The key is to create content that is:

Customized for the platform
Relevant to your target audience
Visually appealing
Valuable — informative/humorous/witty/educational
Consistent

You can also enhance the quality of your content by collaborating with influencers in your niche. They can spread the word about your business, generate leads, and boost your revenue by creating high-quality branded content.

3. Monitor Your Campaign Performance

You can’t improve what you can’t measure.

An unsatisfactory social media ROI can be a result of a lack of evaluation. To generate great results, you need to go back and forth, monitor your campaign performance, and reconstruct your strategy.

Your goals and the world of social media is ever-changing. In this light, establishing the right KPIs and tracking them can go a long way in increasing your ROI.

Moreover, you don’t need to do this single-handedly. A number of social media management tools can help improve your digital presence. I’ve reviewed some of the best ones in my post on ShaneBarker.com.