Rodney Laws

Rodney is editor at Ecommerce Platforms. He has more than a decade of experience providing marketing advice to online entrepreneurs and businesses.

Rodney set up and marketed his own businesses and has consulted on crafting campaigns for established companies.

Author's recent posts

Are Podcasts Still an Effective Marketing Tactic for Your Business?

The short answer is, yes. If you’re looking for effective marketing channels and tactics for your business, then you should seriously consider starting a podcast.

Businessman in Suit Optimistic Image for Can Being Over-Optimistic Cause the Death of Your Startup?

Optimism has a secure place on the list of qualities every entrepreneur must possess, but unbridled it can cause problems.

No matter how good your products and prices, it’s not enough without awesome copywriting. Great copywriting elevates product pages, puts your products above the competition, and can help you sell more.

man-entrepreneur-sitted-laptop-on-table-happy-smiling

If you want to be among the business owners who thrive this year, you must take initiative and make a concerted effort to take your company to the next level.

How you present your products — and most notably the copy you use to describe them — will have a big impact on your B2B sales numbers.

Editors' picks

Awesome Promotional Items to Build Hype for Your Startup—Are You Game?

These awesome ideas for promotional items can help you build hype and excitement for your business or startup.

Jean Pierre

Tech Troubles? 4 Business Strategies To Avoid Tech Disasters

Software and tech troubles affect the best of us, but there are important safeguards you can put in place to avoid tech disasters and reduce tech troubles in business.

Suzanne Elly

SEO Content Writer vs Creative Writer: How to Find Right Experts for Marketing

Selecting the right writing experts can mean the difference between success and failure, both in the eyes of your target audience and search engines.

Keith Coppersmith

Latest posts

Strategies Brits Are Using to Achieve Financial Freedom

In a bid to attain financial freedom, many people in the UK have or are planning to start their own business, among other strategies, a new study finds.

If you are considering starting content creation as a student, there is no time like the present. Check out content creation ideas for students you can use.

A robotic revolution is underway, with AI technology impacting many industries and rendering jobs redundant. Some jobs are more at risk than others.

How to Improve Your Home’s EPC Rating as Interest Surges

As interest on how to increase EPC (energy performance certificate) rating surges, experts share valuable insights to improve your home's energy efficiency.

How Content Writers Can Benefit from Web Scraping

A lot has been written about web scraping, mostly focusing on how corporations can use it to generate more revenue and produce better services. But content writers can also use and benefit from it too.