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James Lester
James Lester is Communications Executive at 42Bruton, a PR and content agency for startups and SMEs that delivers a clean-cut approach to securing relentless national PR coverage.
Corporate advisory experts for the global SME arena give advice on how to protect business leaders' mental health during times of extreme business hardship.
As one of the most affected generation, Gen X’s perils during the pandemic and their own skillsets are a recipe likely to spur the next wave of new business founders.
As the government begins to explore options for reopening businesses, many small businesses will be looking for advice to survive and keep competing post COVID-19 lockdown.
The public displays of advocacy without actually doing anything to support the cause and improve gender equality in the workplace is unhelpful. Companies must do more.
There is no substitute to writing good headlines. However, studies show that solution-oriented headlines outperform non-solutions headlines in generating more clicks for stories.
Chat GPT can generate any content from articles to social media posts, emails and product descriptions. But it’s important to follow some best practices when using the tool.