Anna Stella

Anna Stella is a two-time national award-winning marketing expert, academic researcher, and CEO of the global marketing outsourcing agency BBSA. Anna has 20+ years of experience within the B2B, B2C, and non-profit industries. Clients include Volkswagen AG, the Government, NewsCorp, the European Union, RICS, and Rational AG.

Anna is one of the few global experts in marketing outsourcing her key achievements include winning the 2014 Institute of Directors Henley Competition and the 2012 RICS Social Media Marketing Award.

Author's recent posts

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Marketing may have evolved and become more complicated over the years, but some marketing strategies and trends are still effective and expected to drive more success for businesses this year.

Editors' picks

What Are the Benefits of Human Hair Ponytail Extensions?

Ponytail extensions are a great option if you're looking for a way to add volume, length, and fullness to your ponytail or bun. But those are not the only benefits.

Alexis Davis

Self-Publishing Is Key to Attracting VC Funding for Mobile Gaming Studios

App and game developers have two choices to consider on how to grow their business: either outsource all publishing and promotion of their games to a third party (and share revenue) or do it all in-house themselves. New data finds success lies in self-publishing.

Bilal Mahmood

Twitter Announces Easier Appeal Process for Banned Accounts

With this change, Twitter says it is now able to get back to people appealing a suspension faster than before.

Jenny Holt

Latest posts

How Product Differentiation Can Help Your Business Unlock Its Full Potential

Each brand, product, or service has a unique story behind it. It is a company's responsibility to communicate what differentiates them from competitors to win. Here's how...

App Store Optimization (ASO): What It Is and Why You Need It

App Store optimization is essential to boost your app's rankings on app stores and marketplaces like Google Play Store.

Strategies Brits Are Using to Achieve Financial Freedom

In a bid to attain financial freedom, many people in the UK have or are planning to start their own business, among other strategies, a new study finds.

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