Good business is about keeping your customers happy. Thanks to technology, businesses can now do so with geofencing marketing.
As an advertising technique, geofencing marketing allows marketers to target customers within a geofence or a virtual geographic boundary. Twenty-two percent of marketers say that they are using hyperlocal advertising methods like this one with great success.
And the growing use of smartphones is an opportunity to target customers with ads. Want to place a virtual fence around your business?
Here’s a beginner’s guide to mobile targeting.
What Is Geofencing?
This is a marketing technique where businesses create a virtual perimeter. The technology is integrated into the company’s app.
Every time a shopper steps into the geofence, he receives a push notification. The notification could be promoting new products or a new section in the store or mall.
How to Implement Mobile Geofence Marketing in Your Business
Geofencing technology relies on WiFi, GPS, and RFID close to your store. By using these services, you can geofence your store and target a specific audience. For instance, if you have a store that sells shoes, you can target women within the vicinity.
For this to be possible, your mobile app must have the feature to trigger a pre-programmed action. Your mobile geofencing can be small or large. It can be circular, square or any type of polygon.
To put in place this technology and maximize your mobile targeting, follow these steps:
1. Define Your Geofence
Your target area can be small if you have one store or large that is a city-wide mobile fence for many stores.
2. Tag Your Audience
Promote your mobile app so that your customers can download it. Every time they are close to your stores, they will receive promotions.
3. Have a Clear Call to Action
Want your customers to take action? Include a call to action in your ads. For instance, you can add a simple call to action message like “Give XYZ store a try!” This will drive transactions to your store.
You can also complement your call to action with in-store promotions. For instance "30% OFF." Add a few “wow” factors that will drive customers away from your competitors into your store.
4. Harness the Power of Social Media
With the help of internet marketers, you can create buyer personas. The data collected will help you know which products your customers are looking for. Or which areas of your store customers are not shopping and why.
Apart from buyer personas, you can promote your geofencing campaigns on social media. Create awesome content for this to be successful.
5. Deliver Your Ads
When your ads go live, consumers will see them once they are in your geofence. The ads can be seen from 1 to 30 days.
Benefits of Mobile-Based Geofencing
Some of the main benefits of mobile-based geofencing targeting include:
- Allows you to target a specific audience
- Enables you to deliver ads at the right place and time
- Promote your brand or events
- Send customized messages based on customer preferences
- Takes advantage of many technologies - GPS, cellular towers, Bluetooth beacons, and RFID
- Increased foot traffic to your stores
- Increased referrals
- More traffic to your website
As an efficient way to target your customers, it can help you increase conversions too. You are limited only by your marketing creativity, really.
If you want to drive customers to sections of your store, incorporate a mobile geofence indoors. If you want to drive customers from your competitors' stores to your store, you can do so with geofencing.
Get started with geofencing marketing today to enhance your marketing strategy and business.