Animated Videos Can Help You Stand Out on Social Media. Here's Why...

Social media is an indispensable part of our lives. It allows us to connect with our friends, family, and people from all over the world.  Different social media platforms such as Twitter, LinkedIn, Facebook, Whatsapp, Pinterest, Instagram, and YouTube are used by millions of people to interact and share their thoughts and feelings with each other on a daily basis.

While social media has helped us to express ourselves and stay in touch with our dear ones, it has also proved to be an extremely potent tool of business marketing. Yes, you heard it right! Social media is arguably the most effective and budget-friendly tool of B2B (Business-to-Business) and B2C (Business-to-Customers) business exchanges and promotions.

With the huge potential of social media bringing increased conversions, lead generation, maximizing sales, increased inbound traffic, it is no surprise that a whopping 88% of the marketers swear by the benefits of using social media for business marketing.

When sharing your business idea, products, and services on social media, make sure to keep the content really engaging and entertaining.

But that’s not all you can do to attract audiences and get good results on social media.


Attract raving fans and good results on social media



There are hundreds of ways to connect with your target audience on social media, but we’ll share with you the most effective tool to reach your customers.

I’m sure you have come across animated videos when browsing your social media feeds, with beautiful visuals, amazing sound-effects that get automatically played in the newsfeed. These 2D-3D animated videos have been proven to give stellar results in business marketing by instantly catching users’ eye, engaging the viewer, and delivering the message powerfully, while entertaining them at the same time.

Computer Generated Imagery (CGI) 2D-3D videos combine visual, emotional, and auditory factors that immediately attract the attention of the audience, boost online engagement, and drive web traffic to your website. According to studies by Wyzowl, 87% of people last year said they would like to see more video from brands.

Let’s examine why you should use the animated video format to stand out on social media, including some of the most significant benefits of animated videos.


The benefits of using animated videos


  1. Quick to Watch – CGI Animated videos gain quick acknowledgment from the target audience. These videos are quick to watch and have a tendency to go viral within a very short amount of time.
  2. Simple and Easy to understand – Animated videos make communications highly interactive with animated characters.  Its interactivity attracts the audience as opposed to the monotonous reading of a text.
  3. Grabs Attention – A human mind retains visuals for a longer period and viewers are most likely to build emotional resonance with animated videos that have a captivating voiceover, captivating and colorful visuals, and an emotional stance.
  4. Element of Fun – CGI Animated video in beautiful audio-visuals entertains and educates the audience. The liveliness of the characters and the environment makes animated videos really fun to watch.
  5. Lesser Costs – Animated videos are highly budget-friendly and involve lesser production costs as compared to a film shoot or a live video. Its cost-effectiveness makes it one of the most popular means of business marketing.


Top Tips for Using Animated Video in Your Social Media Strategy


When you use animated vdeos as a social media marketing strategy, make sure to keep these things in mind -

  1. Short Duration – Keep your CGI animated videos short, usually ranging from 60to 90 seconds in duration. It will keep your audience engaged, entertained, and interested in watching them. People love to watch such videos in the super-packed schedule of the modern lifestyle.
  2. Autoplay feature – Videos in the newsfeed section of social media play automatically. The silent flux of animated visuals will instantly attract the attention of the viewer and make them watch the entire video.
  3. Customized Videos – Animated videos can be tailor-made according to the taste and preferences of the target audience as well as according to the social media platform like Facebook has a more personal touch, YouTube is informative, & LinkedIn is purely professional.
  4. Audience-friendly– Every social media platform serves a different kind of audience. CGI Animated videos help you to connect with the most relevant viewers to your business. Create a video that appeals to your audience.


Overall pros and perks of animated videos


Value – Animated Videos with proper value make a great offer to the audience and are the most preferred medium of business marketing and advertising.

Quality – CGI Animated videos present a simple message in quality visuals that make the businesses stand out on social media. Animation helps make good quality videos.

Endless Possibilities – Animation is a great way for social media campaigning. It can help you market your brand and widen your business horizons.

Personal Data – Animated Videos also allow you to include data and stories that make your audience feel more connected. Animation can thus help you to earn a web family who takes an interest in your ideas and products.


Standing out on social media with animated videos - Infographic


Animation can do wonders for your business and lead to rapid growth and expansion. If you want to learn more about why you should use animated videos to connect with the right audience on social media, check out the insightful infographic by 3D animation company PrismartGlobal below. It highlights some of the reasons you should use animated videos as a social media strategy. Check it out below.


Anurag Vishwakarma is the Marketing Manager of Prismart Production. Prismart is a standard-bearer in the digital world that splits into different categories, including 2D, 3D Animation, Virtual Reality and CGI field in India. He likes to create digital content, cover and explore the latest news in the field of animation.