Skip to main content
HomeThe WWS Daily

- News, tips, inspiration you can trust to thrive in today’s digital age.

Search form

Main menu

  • Home
  • News & Features
  • Business & Economy
  • Tech & Trends
  • Health & Style
  • Arts & Culture
  • Contact Us

7 Ways Artificial Intelligence Can Help Your Business Grow

Louise Savoie January 11, 2024
business-woman-tablet-marketing-ai-for-business-growth

Artificial Intelligence (AI) is one of the fastest growing sectors in the world at the moment, particularly hot among marketers and business owners. 

Research shows that the global AI market is to expect to grow at a compound annual growth rate (CAGR) of 15.83% to reach over $738.80 billion by 2030. In 2024, the Artificial Intelligence market size is projected to reach a whopping $305.90 billion.

It comes as no surprise, therefore, that many businesses are turning to this cutting-edge technology to drive digital transformation for their business. From retail to transportation and health care, businesses and organizations of all types and sizes are looking to harness the power of this multi-faceted AI technology to drive digital transformation and create value.

For example, online supermarket Ocado implemented a deep neural network on its platform and enhanced fraud detection by 15 times.

Meanwhile, motorcycle manufacturer Harley Davidson reported using an AI-driven platform for marketing and was able to increase their sales leads by 2,930%!

So, how can you use AI solutions to help your business grow?

 

Key Ways to Harness the Power of AI in Your Business

 

man-hand-stretched-AI-can-help-brand-grow

Whether your business is large or small in whichever industry and niche, some of the best ways you can harness AI to help your business grow and propel it to greater heights are:

 

1. Automated workflow

 

If you are not using simple task applications yet, you need to look into acquiring these new technologies. Depending on your company’s size, it would be an excellent idea to find applications that can handle simple administrative tasks.

By doing so, you can free up your time, as well as your employees’ time, for more important aspects of your business.

AI-powered technologies can take over repetitive and time-consuming tasks, allowing your employees to focus on more creative work. You can use AI technologies to run routine operations like processing a request and managing schedules, which can help you save many man-hours.

Moreover, you can also use AI in your Human Resource (HR) processes. For instance, your HR team can speed up the recruitment process by using AI tools to evaluate applicants’ resumes and find the best candidates.

 

2. Enhance marketing campaigns

 

Artificial Intelligence provides vast opportunities for creating more efficient and effective marketing campaigns. AI-powered analytics tools can harness and analyze huge amounts of data to derive valuable insights into customers’ behavior.

For instance, AI can test human reactions to various ads. It can test the length of the ad, the language, the music, and so on. From there, it can select ads with the best chances of producing the right responses for your audience.

With this data, you can gain a better understanding of trends and patterns. It can tell you how to construct the ad for your brand and help you create a more effective marketing campaign to reach your audience.

 

3. Boost customer service

 

Great customer experience is at the heart of every successful business. Answering customer inquiries, responding to feedback, and quick responses are things that your customers highly appreciate. This is where AI-enabled chatbots come in.

Research reveals that about 80% of people who contact customer support ask typical questions that an AI-enabled chatbot can easily answer. And while consumers prefer to speak to a human agent, 46% are comfortable with AI-assisted human interactions.

This means that AI-enabled chatbots can go a long way towards meeting the needs of your customers. Chatbots are an excellent way to ease the interaction with your customers and to raise engagement.

 

4. Opinion mining

 

Opinion mining, also known as sentiment analysis, utilizes natural language processing (NLP) and machine learning to analyze social media news, reviews, or posts. This data can be vital in assessing public opinion about your product, service, or brand in general.

By tracking the sentiment around your brand, you can better understand your customers, identify their issues with your brand, and address them immediately.

Take it further and pair the data with consumer demographics which allow you to segment your customer database. This will help you develop a winning, highly customized strategy for every group instead of using a one-size-fits-all approach.

 

5. Improved search engine optimization 

 

One of the most important things to remember about AI in Search Engine Optimization (SEO) is the power of voice search. With voice search technologies like Alexa, Siri, and Cortana, the search query landscape is constantly improving.

Now, question words like “what,” “who,” “where,” “why,” and “how” have all become query triggers. With this, keywords are becoming more important than ever. For instance, Google’s AI RankBrain attempts to understand the context of content on websites.

As Google gets better at analyzing search queries, it is more important than ever to get your keyword search right and then tie those keywords back to your content. This means that you have to focus on providing real value.

You have to start answering questions that people are asking instead of just stuffing as many keywords as possible into a blog post.

 

6. Enhance coaching and training

 

With AI and machine learning software, you can better support your salespeople. You can provide them with the necessary tools and resources to perform at their best.

For instance, you can use ML algorithms to capture and analyze customer interactions. With this data, you can identify and develop the most successful sales strategies which you can use to effectively coach and train your sales representatives and close more deals.

Another way to train your sales team is using an intelligent chatbot that relies on in-depth user engagement analysis to stimulate conversations with a customer and recommend the right questions at the right time.

 

7. Garner Competitive Intelligence (CI)

 

In today’s highly competitive business landscape, following a leading company’s example is no longer enough. If you want to stay ahead of your competitors, you need to be proactive and innovative, respond faster, and act smarter. To do these things, you need to keep a close eye on the marketplace and know how your competitors are performing.

This is where Competitive Intelligence (CI) comes in. This AI-powered software monitors your competitors’ activity throughout different platforms, reveals product and service gaps, and identifies their strengths and weakness.

 

Conclusion

 

With AI technologies becoming more affordable and accessible, companies across the board are turning to AI to improve their ROI and grow their brand. Don’t miss out on the chance to add AI-powered tools to your business arsenal.

AI will not only improve your workforce productivity, but also improve your brand’s image and make your customers happier.


Louise Savoie is a Digital Marketer at Proweaver, a web development company specializing in Custom Web Design, which helps sole proprietors and small companies increase their sales and grow their business. She is responsible for Content Marketing and Social Media Marketing. You can find them on Twitter: @proweaver. 


 

Related stories

 

The Jobs Artificial Intelligence Will Take Over First

Elon Musk Wants You to Read This Book to Prepare for Impact of AI

Step into the Future: Why You Need AI Home Automation

Adapt Your Content for the Rising Voice Search Revolution

Don’t Be Old School. Step Up Into Modern Business Methods

Digital Marketing Trends to Look Out for That’ll Skyrocket Your Business Growth

Facial Recognition Tech Is Stoking Fears of Big Brother Surveillance in China

 

 

SUBSCRIBE TO OUR NEWSLETTER  newsletter icon.png

Get our best content, news, tips, and inspiration in your inbox - free.

No spam. Just great stories. Promise!
 

 

Join Over 20,000 Subscribers!

Get our best content, tips, and inspiration free in your inbox. Subscribe ››

Connect with us:  twitter.gif linkedin-gray.jpg email.gif RSS feed

 

 

 

 

 

Most read this week


man-city-view-from-the-ship-achieve-financial-freedom-financial-bucketlist
Attain Financial Freedom: 4 Things to Do & Put in Your Bucket List
Molly Barnes

woman-smiling-entrepreneur-writer-things-successful-writers-do-differently
10 Things Successful Writers Do Differently
Alexis Davis

NEOM Launches Infrastructure Work for the World’s Leading Cognitive Cities with stc
NEOM Launches Infrastructure Work for the World’s Leading Cognitive Cities in An Agreement with stc
Alexis Davis

How to Dress for Success and Look Stylish as Men
How to Dress for Success and Look Stylish as Men
George Mathews

 

Got a story or tip for us?

 

Tips_0_0_0.png

Here's how to submit it →

 

 

 

 

EXPLORE MORE ...

black-nav-bar1.png

News & Features  ›


Bankruptcy Barometer - 5 Signs You're Headed for Bankruptcy

New York Times' Social Media Guidelines Warn against ‘Partisan Opinions’

Classic British Businesses that Stayed True to Their Family Heritage

Classic British Businesses that Stayed True to Their Family Heritage

Inpulsus Launches a Global Strategic Consultancy to Bring Influence Marketing In-House and Close the "Strategic Gap"

Inpulsus Launches Global Strategic Consultancy to Bring Influence Marketing In-House and Close the "Strategic Gap"


The Digital Playground: Creating Safe and Engaging Online Spaces for Kids

Understanding Fathers’ Rights in the Child Custody Process

81% of Brits Plan to Support Small Businesses this Christmas [Study]

hor-line-blue

Tech & Trends  ›


The Wrong iPhone 14 Plan Could Cost Individuals $1,146, Families $5,013

The Wrong iPhone 14 Plan Could Cost Individuals $1,146, Families $5,013

online-meeting-technology-has-brought-us-together

How Technology Has Brought Us Together Despite Being Further Apart

Robot Hand AI in Web Development

The Role of Artificial Intelligence in Web App Development


5 Web Accessibility Issues to Avoid

Ethics of Quality Assurance Tech Companies Need to Follow

Pros and Cons of Mobile Technologies in Healthcare
 

hor_line_yellow

Arts & Culture  ›


Simon-Sinek-Together-is-Better-Book-Cover

Together Is Better – A Little Book of Inspiration by Simon Sinek

boy-girl-mother-read-with-kids-holiday-season

Why You Should Read With the Kids This Holiday Season

Woman Reading Book Image for 15 Hotly-Anticipated Books

15 Hotly-Anticipated Books of 2017


10 Fun Hobbies & Activities for Couples to Enjoy Together

5 Ways to Make Writing a Lot More Fun

Could You Be Obsessed with Writing?

hor-line-brown

Business & Economy  ›


two-female-entrepreneurs-experience-tablet-smiling-colleagues

Entrepreneurs Encouraged to Share their True Working Realities Rather than Glamourised Experiences On Social Media

Value & Effectiveness of Influencer Marketing for Brands

The Value (& Effectiveness) of Influencer Marketing for Brands

How Online Order Forms Can Grow Your Business Sales

How Online Order Forms Can Grow Your Business Sales


How Salesforce Anywhere Can Transform Remote Work With Real-Time Collaboration

Maximizing Device Compatibility with Restreaming and Packaging: Benefits for OTT Operators

Smooth Operator: 5 Daily Habits that Dramatically Reduce Repair Frequency

hor-line-green

Health & Style  ›


The First Month After a Gingivectomy

The First Month After a Gingivectomy

Best Tips and Tools to Protect Against Noise Hazards in the Workplace

woman-hand-pump-kitchen-sink

The Dangers of DIY Plumbing

hori-3.jpg

7 Must-Haves for Hiking, Fishing, and Other Outdoor Activities

hori-3.jpg

The Different Types of Wine Explained in a Nutshell

hori-3.jpg

Stop the Clock or Let it Tick? The Pro-Aging vs. Anti-Aging Dilemma
 

Home | About Us | Contributors | Submissions | Advertise | Disclosure | Privacy Policy | Contact Us

Follow Us:

twitter_e.jpg linkedin-pg.jpg email-updates_icon.jpg

Committed to quality content and journalistic ethics.

RSS rss

Search WWS search-icon-trans_0_1.png

© 2025 The WWS Daily.