Best Telemarketing Tactics to Boost Business Sales

alan-shapiro  CEO of Executive Boutique Call Center.

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Telemarketing may have decreased in prestige over the years, but when implemented properly, it can still help businesses generate leads, increase sales, and improve customer satisfaction.



Telemarketing is still one of the best ways to make a sale. Photo: Stitch / Flickr.

The world has rapidly changed. Advancements in technology have transformed the way most businesses work. This includes marketing and the approach most companies take when it comes to sales.

One of the most well-known marketing strategies is telemarketing, where the selling of services or products is made through phone calls. Over the last few years, the reputation of telemarketing has dipped. This is because of the large number of unsolicited calls that customers receive.

But, despite the decrease in telemarketing’s prestige, it can still help businesses generate leads, increase sales numbers, and improve customer satisfaction ratings.


Telemarketing strategies to help your sales revenue


The strategies applied in telemarketing are like secret sales tips that only people in that industry are aware of. But let's share some of the most common telemarketing methods you can apply to help your business improve.


1. Interactive dialogue


The first telemarketing strategy that can give your business a boost is creating and maintaining an interactive dialogue with your customers. Through a direct and personal conversation with your current and prospective customers, you can position your business directly in front of them.

Directly engaging with your customers lets you have a personal connection with them. This will enable you to understand their requirements. If you can understand where they are coming from and what they want, then you can better offer the appropriate product or service. This will, in turn, increase your overall sales revenue. It is also an excellent way for you to increase brand awareness positively.


2. Customized way of upselling


Telemarketing enables you to capture the attention of your customers or prospects in a one-on-one interactive situation. This would allow you to position your service or product right in front of your customer and immediately gauge their sentiment, which you can adjust accordingly.

A telemarketing call center can find so many ways to upsell a product or a service against whatever database they use with their clients who are already loyal fans of your service or product.

The telemarketing method encourages the use of personalized scripts. This makes the upselling technique more targeted and effective.


3. Personalized outreach and engaging messages


This strategy utilizes personalized outreach and engaging messages. By constantly developing and changing your messages or scripts, you allow your business to attract and discover new customers and new markets.

You can also maintain your current customer base because it captures their attention and encourages rapport.


4. Cold calling


We know that the term "cold calling" sends a shiver down the spines of most people. It doesn't have a great reputation and is viewed as difficult or challenging. This is because cold calling is a method of soliciting from a potential customer who has never interacted with your business.

However, cold calling is a great way to reach your targeted leads or even new customers. This enables you to send a message, announce, upsell, and even gather feedback. Plus, it increases your business's brand awareness with your targeted market.


5. Immediate follow-up with customers


One of the main features and strategies that businesses apply from telemarketing companies is the process of following up immediately with their customers. If you advised a customer that you would call them back at a specific date and time, then make sure you do.

By applying this process in your company, you can get immediate and crucial feedback on your services and products. Plus, it makes your clients or prospects feel like you truly care about their satisfaction, which in turn will give you a more positive review and improve your company's reputation.


6. Customer support hotline


A customer support hotline is also a form of telemarketing because it allows your potential and current customers to be aware of all the events and promotions that are happening in your company. It's like a gentle way of selling without them even noticing.

Having a customer support team will help your business attract new clients, generate leads, and nurture them. This creates an opportunity for on-the-spot service and upselling chances. The result leaves your current and new customers with a positive experience. 


In conclusion


Telemarketing is all about execution. So, you should keep in mind that no matter what tactic you use, it wouldn't be as effective as you expected it to be if you don't execute it consistently.

There you have it, some telemarketing strategies to help boost your business's sales revenue.

M. Alan Shapiro is the CEO of Executive Boutique Call Center, an outsource call center and BPO provider. Since 2008, Alan has been helping his clients’ companies grow by providing them with high quality and reliable outsourcing services from their two offices in Cebu, Philippines. He spends his free time snowboarding, skiing, mountain biking and gardening.