Public relations (PR) is among the best ways to showcase to the world how credible your business is. Not only that, but it is also one of the most budget-friendly ways to expand your brand to new horizons and gain new customers.
If you don’t know how PR can help your brand, let’s simplify the term. Your business gets one good review from a happy shopper, and that leads to more business. Now, imagine that on a bigger scale. By making your public relations better, you can get influential media outlets to vouch for you to their readers.
PR agencies can also help manage the information being shared between you or your company and the media. It is a very powerful thing, and many PR organizations like nordic pr agency are excellent at exploiting all the best public relations strategies for their clients’ advantage.
Here are five tips you can use public relations to take your business to the next level.
1. Find the Right Media Outlets
You need to have an excellent pitch to get the media outlets to publish positive news on your brand.
Before coming up with a pitch, it would be best to look into the right media outlets for your brand. You need to pick out the top places that target your audiences and slowly narrow down your options.
While most people will tell you to create a general pitch and send it to all, it would be best to find out more information about the journalists how could be publishing your news. That way, your pitch can be more specific to their style and will have more chances of getting accepted.
2. Create Attractive Content
There may be countless other businesses trying to get the same media outlets to publish something for them. Unfortunately, not every one of those businesses can get the coverage they need from the media. That is why, you need to stand out and get ahead of the competition.
You can try one of the most interactive ways to do that, which would be either videos or infographics. You can come up with clever and creative ways to visually capture your story.
Not only that, but you can even get a bigger audience because everyone loves a good visual representation. It can be really eye-catching.
3. Target Media of All Sizes
Many businesses make the mistake of simply targeting the biggest and most successful media outlets around. People think that is a good idea because the bigger they are, the more number of readers they have.
However, the larger media outlets might not accept the pitch. That is why you should consider pitching to outlets of all sizes and reaching out to even the less popular journalists.
4. Offer Something Newsworthy
There are probably many ideas on your mind at this moment that you want to send to local media. However, just because you think it is newsworthy doesn’t mean that the media outlets will actually cover it.
While you might want the public to know about the new design in your store, the media might not think that it is actually newsworthy. You can instead think of something big and significant that can excite the journalists. Otherwise, they will eventually start to ignore your request after reading many non-newsworthy ones.
5. Use the Media to Your Advantage
Every journalist is on social media, and they often use it to communicate many stories. You can follow them and get to know what kind of work they usually do.
You can then complement them on their work and try to get on their good side, particularly if they cover your niche or related areas.
But be careful, don't over do it or spam them. They can ruin your brand if you try to be fake with them.