Skip to main content
HomeThe WWS Daily

- News, tips, inspiration you can trust to thrive in today’s digital age.

Search form

Main menu

  • Home
  • News & Features
  • Business & Economy
  • Tech & Trends
  • Health & Style
  • Arts & Culture
  • Contact Us

Understanding SSL Certificates: How They Protect Websites & Data Online

Riya Sander December 6, 2019

riya-sander.jpg  Inspired writer.

   WWS contributor.

hor-z.png

With the continuous transformation of the internet, cyber-attacks have increased drastically. The inventiveness of cybercriminals targeting websites is increasing by the day, so too is the need for strong online protections.

As you may know, Google for a long time has been working hard towards making web browsing a safe place for internet users. However, website owners should also do their own due diligence and incorporate online safety measures for their website users.

One of those safety measures is installing on their website domains an SSL certificates, which is a small data file that activates the green padlock on the https protocol and allows secure connections from a web server to a browser. 

Even as cyber-criminal activities are becoming common these days, so too are the necessary safety measures becoming more rigorous. Google, for instance, has started marking all websites that do not use the HTTPS protocol as non-secure.

If a website is displaying HTTPS in the web browser’s address bar and a green padlock is shown, it means the website is secured with an SSL certificate.

ssl_secure_padlock.png

 

Let’s discuss briefly what a website that is secured with an SSL certificate means and why it is very important to use it. We’ll also discuss how an SSL certificate benefits your business and organization, especially if it is an e-commerce website.

 

What Is an SSL Certificate?

 

SSL (Secure Sockets Layer) certificates is one of the must investments for all e-commerce business owners.

As the owner of an e-commerce organization, you should know that one of the basic security measures of your site is entirely demonstrated using an SSL certificate.

Having an SSL certificates establishes a secure link between the website and web server, meaning online data can be passed without any interference or spying.

 

Is It Necessary to Have an SSL Certificate?

 

Yes, it is absolutely necessary to include an SSL certificate for your website. Below are a few convincing reasons and benefits why that is so:

  1. Increasing site security: The obvious reason to use an SSL certificate is for the protection of sensitive data it provides. As an organization, you have tons of users’ sensitive data, such as login credentials, signup emails, postal addresses, credit card details, and telephone contact details. All this data will be encrypted and that helps protect against hackers, cyber-attacks and data breaches.
  2. Safety for all your subdomains: SSL certificate allows you to secure the main website. If you are a business owner and carry a number of unlimited subdomains, then it will be very useful to have cheap wildcard SSL as it will cover all those subdomains with the same cost of your SSL certificate. There is no requirement to purchase individual certificates for each subdomain.
  3. Credibility and trust for your customers: When you have SSL on your website, it will help to give the security assurances your customers need, which inspires confidence in your website and business. By installing an SSL certificate, your website will display a green padlock symbol in the address bar that tells customers that they are in a safe and secure environment.
  4. Data integrity: It assures customers the data passing between the server and the browser is not altered or modified. Rather it is safe and intact. Thus, an SSL certificate boosts data integrity and instils customers’ confidence in your site.
  5. Data authenticity: When you have SSL, it means that a certified authority (CA) has verified each detail required to issue the certificate. Customers and visitors get assurances your site is authentic as it has SSL issued by a reputable company. There are checks that a CA performs before delivering a certificate. If e-commerce customers do not feel that their data is safe, they will abandon the shopping cart and leave the transaction in the middle because of trust issues. This means you’ll lose customers without SSL and that’s not what you want.
  6. SEO advantages: Google also clarified that there are SEO advantages, with search engines favoring sites that have HTTPS protocol. If you install an SSL certificate, you can see HTTPS ranking top in search results. Google gives only the secured connections higher rankings.

 

Specific Cases to Secure Your Website With an SSL Certificate

 

Here are critical cases and ways to keep online data safe and secure through an SSL certificate:

 

I. When Accepting Payments

 

In order to meet the standards of the payment card industry, all e-commerce websites must have an SSL certificate installed and implemented.

This is critical because only with proper data encryption guaranteed by SSL certificate is users’ information securely stored in a form that no hacker is able to crack it.

Moreover, Payment Card Industry (PCI) standards verify if your website is safe and reliable for secure payments online or not. The webpage should establish a secured connection and ensure all transactions and personal information will be kept safe

Additionally, there has been a sharp increase in people who are knowledgeable enough to check whether an e-commerce website has SSL certificate and HTTPS protocol –indicated by the green padlock in the address bar – before purchasing on websites. 

 

II. When Future Proofing a Business

 

In order to build a successful and thriving business, you need to future-proof your business. With increased cybercrimes a constant threat, you can future proof your business by implementing SSL cybersecurity measures to keep hackers at bay.

 

III. When Increasing Customer Trust

 

As discussed above, all the hard work and pain you take in business is to win the trust and confidence of users so that they can become your loyal customers.

An SSL certificate brings all your efforts at building trust with customers to come together, creating a more trustworthy website and business that customers visit confidently.

This way, you give users a positive experience, which improves your SEO. You’ll consequently enjoy increased organic traffic from search engines like Google and Bing when your website users spend more time on your site.

Conclusion

So, to sum up, all websites and especially e-commerce businesses should implement SSL certificates for enhanced cyber security protection, and to benefit from the many advantages that an SSL certificate provides. It’s absolutely not an option anymore.


Riya Sander is an inspired writer, with expertise in several areas. Spending most of her professional years working in marketing communication, Riya is always delighted to work with small business owners. Apart from her marketing communication expertise, Riya enjoys reading pocketbook, cooking, and traveling. Find her on Twitter @sanderriya.


 

Related stories

 

More Tips to Enhance Your Business Cybersecurity

Blockchain Technology Can Bolster Your Business’ Cyber Security

Perfect Security Plan for Your Business

Data Encryption: What It Is, How It Works, and Why You Should Care

Would You Accept Free Pizza in Exchange for Your Personal Data?

Protect Yourself from the Scary World of Online Identity Theft

Protect Your Privacy and Data When Using Public Wi-Fi

What You Need to Know About Europe's New GDPR Privacy Laws

How Your Choice of Web Host Affects Your Business

New Internet Safeguards Could Put Web Users at Risk

 

 

SUBSCRIBE TO OUR NEWSLETTER  newsletter icon.png

Get our best content, news, tips, and inspiration in your inbox - free.

No spam. Just great stories. Promise!
 

 

Join Over 20,000 Subscribers!

Get our best content, tips, and inspiration free in your inbox. Subscribe ››

Connect with us:  twitter.gif linkedin-gray.jpg email.gif RSS feed

 

 

 

 

 

Most read this week


Why Consistency Is Key for Creative Success (And Ways to Achieve It)
Why Consistency Is Key for Creative Success (And Ways to Achieve It)
Alexis Davis

5 Tips to Grow Your Business with Video Content Marketing
5 Tips to Grow Your Business with Video Content Marketing
Junaid Raza

Common Cryptocurrency Jargons to Remember
Alexis Davis

office_workers_cyber_security
Industries with the Most Cyber Attacks in the UK
Alexis Davis

 

Got a story or tip for us?

 

Tips_0_0_0.png

Here's how to submit it →

 

 

 

 

EXPLORE MORE ...

black-nav-bar1.png

News & Features  ›


Study Reveals Potential Global Financial Losses Due to Lack of U.S. Tourism

Study Reveals Potential Global Financial Losses Due to Lack of U.S. Tourism

MS_Linkedin_Exec_Image_for_Microsoft_Acquires_LinkedIn_What_It_Means

Microsoft Acquires LinkedIn: What it Means for Both Companies - And for You

How Much It Would Cost to Drive the Length of Britain in an Electric Vehicle

How Much It Would Cost to Drive the Length of Britain in an Electric Vehicle


The Most Annoying Video Call Habits at Work - Are You Guilty?

The Digital Playground: Creating Safe and Engaging Online Spaces for Kids

Understanding Fathers’ Rights in the Child Custody Process

hor-line-blue

Tech & Trends  ›


software-team-man-woman-software-defined-storage-concept

Unlocking the Power of Software-Defined Storage: A Comprehensive Guide

Create a Robust Cloud-Based Business With a Virtual Office

employees-in-the-workplace-technology

5 Key Benefits of Technology in the Workplace


Understanding the Limitations of Antivirus Software

5 Web Accessibility Issues to Avoid

Ethics of Quality Assurance Tech Companies Need to Follow
 

hor_line_yellow

Arts & Culture  ›


How Static and Dynamic Characters Shape the Reading Experience

How Static and Dynamic Characters Shape the Reading Experience

Why You Should Write More E-Books Now

Why You Should Write More E-Books Now

Image for 10 Writing Contests And Why You Should Enter Them

10 Best Writing Contests And Why You Should Enter Them


How Reading More Inspires Better Writing

10 Fun Hobbies & Activities for Couples to Enjoy Together

5 Ways to Make Writing a Lot More Fun

hor-line-brown

Business & Economy  ›


Must-Know Essentials for Digital Nomads Moving to Canada

Must-Know Essentials for Digital Nomads Moving to Canada

Must-Have Features of a Good Contract Management Software

How (and Where) to Find a Business Mentor or Coach


How Salesforce Anywhere Can Transform Remote Work With Real-Time Collaboration

Maximizing Device Compatibility with Restreaming and Packaging: Benefits for OTT Operators

Smooth Operator: 5 Daily Habits that Dramatically Reduce Repair Frequency

hor-line-green

Health & Style  ›


Blissful Ways to Pamper Yourself at Low Cost

Blissful Ways to Pamper Yourself at Low Cost

modern_entrance_door

The Best Door Styles for Modern Homes

When Should You Hire a Personal Injury Attorney?

hori-3.jpg

Blissful Ways to Pamper Yourself at Low Cost

hori-3.jpg

7 Must-Haves for Hiking, Fishing, and Other Outdoor Activities

hori-3.jpg

The Different Types of Wine Explained in a Nutshell
 

Home | About Us | Contributors | Submissions | Advertise | Disclosure | Privacy Policy | Contact Us

Follow Us:

twitter_e.jpg linkedin-pg.jpg email-updates_icon.jpg

Committed to quality content and journalistic ethics.

RSS rss

Search WWS search-icon-trans_0_1.png

© 2025 The WWS Daily.