How Custom Product Boxes and Packaging Shapes Influence Your Sales

It a common occurrence that unique shapes always fascinate people, whether it is in engineering, architecture, or artistry, people are always fascinated by unique shapes. You can use that fascination to your advantage when packaging your business products and gifts items.

In fact, the universal admiration of unique shapes has inspired the packaging industry to a great extent. As a matter of fact, unique shapes have single-handedly evolved the packaging design trends. Research shows that package shapes play a pivotal role in distinguishing a brand from another, and also influences consumers’ buying decisions.

The packaging shape can prove to be a game-changer for your business too, because materials, colors, design, and shape are critical factors customers take into account when judging a product. Take custom gift boxes, for instance. Businesses not only use these boxes because of their practical use, but also for their unique, attractive shapes that lure customers in large numbers.

Yet, packaging shape is one of the least appreciated factors in sales and marketing, even though it is a crucial tool for promoting and differentiating your products from the competition. One reason why by businesses and entrepreneurs often overlook product packaging shape is perhaps because it requires some investment to develop and implement an original package shape. 

If you can investment in custom product boxes and product packaging shapes, it can prove to be a worthwhile investment that really boosts your sales    


Top Ways Custom Product Boxes and Packaging Shapes Boost Sales


Let’s see how custom product boxes and packaging shapes, including custom printed gift boxes, have influenced the industry and played a significant role in increasing sales.


1. It Gives the Real Feel of the Product


Today, you can find numerous packages that display the creative images of the encased items. Sometimes they give you a sense of the enclosed items. This helps evoke the right emotions that sway customers to take the right action.

These custom packages and shapes stand out from their competitors. As a result, it induces the customers to buy the product and see what is packed inside it. 


2. It Increases the Brand and Product’s Perceived Value


The packaging shape helps to improve the perceived value of the product in a number of ways. Though geometrical shapes are more complex than basic shapes like square and rectangle, there are an infinite number of shapes in the Universe.

A business can use that fact to its advantage, say, by emphasizing different aspects of the brand name or logo on the product packaging to catch customers’ eyes.  


Carving a window in a packaging solution can also help to generate a lot more interest because it will allow the customers to identify the products without hassle. If you have used the custom-made gift boxes to package consumable items, for instance, your customers can instantly discern the calorie estimation or the taste of the encased thing.  


3. It Allows Designs that Improve Safety


A unique custom packaging design not only sets your product apart and gives it a distinctive feel, but it can also be used to increase product safety. Product safety is quite crucial to modern-day shoppers these days. For example, encasing products in translucent packages enable buyers to inspect items before buying to ascertain the product is in good condition before paying for it.

More importantly, some custom shapes allow for easier transportation of products and make sure the products are protected and secured well within the packaging. This speaks volumes to shoppers about your attention to detail and care without any promotional copy.





All in all, innovative shapes demand attention, which can be beneficial for any brand that has harnessed the power of modern design to offer highly functional packaging. If you are looking to make the most of your packaging solution, keep the aforementioned pointers in mind so you can develop great packaging.

Mind you, the younger audience is the one that greatly appreciates innovative and unique designs, because they love attractive, convenient and sustainable packages. Study actually show that abstract shapes and highly pigmented hues are frequently used and effective to grasp shoppers’ attention.

All this influences a buyer’s psyche and can mean that they will consciously or subconsciously pick your product from amongst many. It all goes to show that shape has a crucial role in adding a tang to your packing. Your packaging can give you an edge over your competitors and lead customers to pick your product from a sea of similar items.  

David Harrison was born and raised in the Bronx, Harrison is an avid reader and writer. He ardently follows blogs that are related to business and custom packaging boxes. Besides writing, he likes to draw in her spare time.