Different Types of Brand Positioning, & Strategies to Leverage Them
By understanding the different types (and levels) of brand positioning, businesses can create a unique and memorable identity that resonates with their target audience.
Business & Economy
Marketing to Millennials vs. Gen Z: What Works? What Doesn’t?
Millennials and Gen Z are relatively young, but they don’t have the same consumer choices and behavior tendencies. They also respond differently to marketing messages.
The Science of Colors in Marketing and Branding
Ever wondered why the colors of certain companies are easy to recognize and remember, while others are not? Brand color psychology and theory have something to do with it.
Deciding what kind of products to giveaway as a part of your promotional campaigns can make or break your brand image. You need to choose wisely.
As more technologies emerge and new software and devices become ubiquitous, it is important to train employee about it all to ensure your business competes and meets its goals more effectively.
The real-life, measurable benefits of employee training and upskilling can give you a marked edge in today's tough business environment.
