Pawanpreet Gill
Author's recent posts
Different Types of Brand Positioning, & Strategies to Leverage Them
By understanding the different types (and levels) of brand positioning, businesses can create a unique and memorable identity that resonates with their target audience.
Academia is in the midst of a crisis of relevance. Many people are ignoring their conclusions and recommendations on a variety of important issues, including climate change and natural selection.
Delineating the difference between online retail and eCommerce—which are often used interchangeably—is key to knowing which one is right for your business.
Success means different things to different people, but these little clues show that you are doing okay and will actually succeed in the end.
