Pawanpreet Gill
Author's recent posts
Different Types of Brand Positioning, & Strategies to Leverage Them
By understanding the different types (and levels) of brand positioning, businesses can create a unique and memorable identity that resonates with their target audience.
How would you like a cheaper wireless option? Google Project Fi is touted as a great alternative to conventional phone carriers for an inexpensive wireless plan—for good reasons.
With rising cases of poor mental health in workplaces adversely affecting companies, business owners need to implement proper strategies to combat workplace stress and burnout, which are major causes of rising mental health conditions at work.
Facebook announced updates to its News Feed prioritizing friends’ posts over content from brands and media, which has big ramifications.
