Pawanpreet Gill
Author's recent posts
Different Types of Brand Positioning, & Strategies to Leverage Them
By understanding the different types (and levels) of brand positioning, businesses can create a unique and memorable identity that resonates with their target audience.
Conducting a marketing audit can be compared to a human having a general health check. A business audit will tell you how well your business is faring.
Whether it’s a personal car or a company vehicle, some bad driving habits not only damage your tires, but also put you at risk of catastrophic accidents.
Psychometric tests can provide you with objective, measurable data that gives you a better all-round view of a candidate's (and even current employees’) suitability in your business.
