10 Proven Strategies to Lift Dwindling Sales


A Successful sale is the result of deliberate product creation and strategic marketing to inspire a purchase action. Having the right sales approach can therefore make or break a business.

Your sales approach may span a wide range of activities from doubling your efforts to craft a perfect cold email to designing more targeted ads that enable conversion of new leads, and knowing how to personalize marketing messages and make more effective follow-ups.

Whatever approach you are currently focused on, you’ll benefit from learning from other businesses and entrepreneurs on the most effect sales strategies they use to increase sales.


The Most Successful Strategies Used to Increase Sales


Here are the top strategies that have proven most effective for boosting sales, especially when that is dwindling.

Many successful businesses and entrepreneurs credit these strategies for their solid sales. Use the strategies to increase your own sales and conversions.


1. Lead with Your Solution for Client Problems


Many entrepreneurs ignore the basic principle of what businesses should do, which is solve client problems and meet their needs. Having an aggressive drive that only focuses on increasing your sales and profits may give clients the impression that you only care about your own bottom line and have no empathy or regard for their needs and problems.

The most successful business put customers’ needs at the forefront. Make an effort to understand your customers’ needs and attitudes before engaging in any sales drives. This way you’ll connect with them and offer more meaningful solutions to make happy and loyal customers.

Do your research thoroughly and find the underlying issues and desired solutions they need. Then you will be able to offer the exact solution they need and increase your business sales.


2. Explain the Final Output Clearly


Customers want to see how the outcome of using the products and or services you offer will impact and improve their lives.

After you know what customers want, create a solution and explain clearly how it works and what clients can expect to get when they sign up to it. Educate the prospect not only how a particular product works, but also how much time they need to invest in it to see positive results.

Make your sales strategy more relevant by having a clear guideline on the type of support they need when they sign up. It is essential to draw timelines on deliverables and milestones and the overall impact it will have on the customers and business.


3. Target a Narrower Market as a First Step


Smaller niches can dramatically increase the effectiveness of any marketing campaign. Smaller markets are often easier to cover and get a full understanding of the common challenges and issues that you can address.

This approach can prove a better option than trying to reach a broader market, especially where your human resource and marketing budget is limited.

Selling a product to a smaller market initially gives a perfect learning opportunity before you are ready to focus on larger markets with prospects of all shapes and sizes.

After you successfully cover a narrow market, you can always branch out and continue to expand your scope of markets served.


4. Cultivate Flexibility in Your Sales Strategy


Setting up business relationships with clients is bound to bring in new challenges and demands. This is bound to happen because of the different nature of business operations and personalities.

Adopt a flexible sales strategy that changes with new ideas and trends in the market. The best sales strategy is one that adapts to market forces and client’s fickle nature and attitudes. Selling entails making sure clients are reassured that their action to buy and close the deal is the right one.  


5. Prioritize Prospects Lead Scoring


When dealing with large customer prospects, have a lead scoring analysis in the sales strategy. After the satisfactory qualifications of the sales lead, prioritize prospects based on the most likely client to close the deal.

Lead scoring is a simple process. You only need to rank prospects on a scale of 1 to 10, based on their likelihood to buy. Use it to assign points to each lead in your company and allocate resources and attention accordingly to close the lead and increase sales.


6. Make Connections with Influencers and Decision Makers


You do not want to waste a lot of time having endless conversations with low-level prospects who demand a lot of your attention and may not even buy.

Instead, focus on connecting with influencers and decision makers in your industry who can influence audiences to buy your products or services.

A good sales strategy entails focusing on what can bring the greatest results.


7. Make the Pitching Process Exciting


Once you have made connection with the right contacts and established a friendly relationship, have an effective sales pitch to build a business relationship. Pitch business opportunities that capture attention and maintain a positive flow of communication with influencers.

Talk about the decision maker’s authority, influencers’ sway, benefits of what you offer, other clients you have worked with, why signing up today is essential for the prospects, and so on.

Deliver the sales pitch like an expert and enter an arrangement to promote your products to their audience, or to grant permission to point to their endorsement in your testimonials and promotions. This can really boost your business sales.  


8. Incorporate Stories in Your Marketing  


Storytelling is a time-tested activity that has persisted throughout the history of humankind. Only the medium and setting of telling stories has change.

A creative and solid sales strategy incorporates storytelling to captivate prospects in a more engaging and memorable way beyond just listing benefits of products and services. Storytelling works well because humans absorb information much better when told through stories.

You can use storytelling to convey the story behind your product idea from conception to the design stage and final production to help customers and prospects identify with and become emotionally invested in your offering.


9. Listen to Prospects’ Feedback and Conversations


Use the feedback and insights you get from prospects and customers to improve your offering and introduce new features they request.

When they give reasons why they do not feel compelled to sign up to your product or service, listen and make the necessary changes to allay any concerns customers may have.

If they are getting better offers and deals from competitors that’s keeping them from you, look into how you can improve your own offering and compete effectively. Then you’ll see sales improvements.


10. Attend to All Sales Inquiries Promptly


Finally, customer service is of the essence in any business. When one of your prospects calls back for more insight on offers, treat them with the respect and attention they deserve. Failure to engage customers in a professional manner, or showing a lack of concern to their inquires and queries after a sales will ultimately hurt your business reputation and stifle your sales.

Be professional when talking and serving customers to give them a reason be come back and refer your business to their friends and family. Customer service is a critical form of marketing.

To achieve this, work in a distraction-free environment, where you can listen to the client and give them your full attention. That way they’ll feel special and become loyal customers.

Ultimately, the best way to improve your sales strategy is to continuously tweak and improve your business practices to offer the best experience customers can get. That'll increase their satisfaction, boosting their loyalty and business engagements with you.

So, focus on clients while at the same time paying attention to your bottom line.

Alexis Davis is a senior staff writer at WebWriterSpotlight.com. She covers social media and other digital media news affecting creative writers and online entrepreneurs.