As the Christmas holiday and winter months commence, there are many seasonal events that lie ahead. With the build-up to Christmas, now is the time for businesses to invest in creative marketing ideas to boost sales.
Of course, not all holidays work for every business. However, numerous holidays are coming up during the Christmas season. Businesses can not only celebrate, but also profit from some of them too – you just need to implement an effective marketing campaign.
With this in mind, let's highlight some innovative holiday marketing strategies and tips that businesses can use to make the most out of their Christmas marketing campaigns.
I. Cyber Monday Madness
One of the most active days of the year when it comes to online shopping is Cyber Monday. It is a period that the majority of businesses can benefit from on November 28th.
Since many of us now opt for online shopping instead of the high-street, be sure to place an emphasis on the marketing of your website and products ahead of time. For example, rather than wait a day before Cyber Monday to launch your products page, give customers a sneak-peak for what is to come several weeks before the actual day. This way, your online users will be encouraged to place your products on the top of their Cyber Monday shopping list.
You can also use Cyber Monday as a way to improve your communication with your customers. Add a pop-up questionnaire to your campaign before the main event to gain an understanding as to what your customers would like to see discounted on Cyber Monday. This could be incredibly effective for businesses that sell more expensive products, such as jewelry or electronics.
Questionnaires on your site that ask customers what type of products they have been waiting to see the price tag drop on creates the impression that you’re letting them be in charge of Cyber Monday!
II. Christmas Day Deals
Christmas Day is perhaps the most anticipated day of the year. It provides an atmosphere of joy, happiness, and optimism. You can focus your marketing campaign in the build-up to Christmas on your environmental responsibility. For example, promote a scheme whereby for every recyclable item a customer brings to the store, they receive a discount on their Christmas food shopping. Not only does this promote your environmental values, but also promotes the cost-cutting opportunities and deals you’re offering this Christmas.
Other than the food sector, the e-commerce industry can also make the most of this festivity. For the likes of clothing stores, home appliance providers, or even electrical retailers, you could create a virtual gift guide for your online readers. For example, if you’re a clothing store, you could style an outfit including everything from jeans to a t-shirt to shoes, and sell it for a bundle price.
Since it tends to be a struggle at times to find a practical Christmas gift that our family or friends will love, market your campaign to show that you have done the hard work for them already! Wrap the Christmas campaign up nicely by drawing attention to some Christmas gift bundles and Christmas wrap packaging that you can add on for just a small extra fee.
III. New Year’s Resolutions
As far as New Year’s resolutions go, it’s fair to say that many people don’t have a reputation for sticking to them. However, show your customers some support with their New Year goals and resolutions this time round through an inspirational seasonal marketing campaign.
For businesses like gyms and fitness centers, for example, it's important to motivate your customers all year round. Rather than them hearing the same old inspirational brand messages, let the public voice theirs. By using your social media channels, websites, or even email campaigns, you can set up a seasonal ‘inspirational quote’ competition for your customers to take part in. Not only will this encourage more online activity and engagement, but your customers will also have the power to make it go viral. May the best inspirational quotes and seasonal messages win!
Since many people set their New Year’s resolution to become more organized in the new year, businesses likes stationery shops could be at a marketing advantage when it comes to this. Market items such as calendars, office or school folders, and notebooks to put your organization cleverly at the center of your advertising. TV ads or social media posts could read: ‘Plan your 2023 with our stationery range and achieve your New Year’s resolution the organized way’ to give your products a central purpose.
There is no limit as to what can be customized with a New Year’s marketing campaign. Consider the corner shop favorite, the double slush machine, for example. Make a fresh start with a fresh new slushie range, bringing in an array of new colors and flavorings to welcome in the New Year.
There are many holidays and events your business can benefit from all year round. You just need to be proactive in tailoring your marketing campains for each holiday. And as the world continues to live through difficult and seemingly unpredictable times, it's vital that businesses take every opportunity to encourage and educate customers whey they should purchase from them.