Are You Maximizing Your Marketing with Mobile Geofence Targeting?

Are You Maximizing Your Marketing with Mobile Geofence Targeting?

Good business is about keeping your customers happy. Thanks to technology and hyperlocal advertising, businesses can now do that using geofence targeting and marketing.

As an advertising technique, geofencing marketing is a type of hyperlocal advertising that allows marketers to target customers within a given geofence or a virtual geographic boundary.

With statistics showing 86% of customers are looking for local business information on search, mobile, and social channels, more marketers are using hyperlocal advertising with success.

And with widespread use of mobile devices and smartphones, this presents a powerful opportunity to place a virtual fence around your business and target customers with more precise mobile ads.

So, do you want to place a virtual fence around your business and target customers with hyperlocal mobile ads? Here’s a beginner’s guide to this type of mobile marketing and targeting.


What Is Geofencing?


Geofencing is a marketing technique where business owners and marketers create a virtual perimeter for a real world geographic area. This strategy uses GPS or RFID technology to create a virtual geographic boundary, which then enables software to trigger a response when a mobile device enters or leaves that particular area. 

Geofencing technology can be integrated into a company’s mobile app. Every time a shopper steps into the geofence, he receives a push notification. The notification could be promoting new products or a new section in the store or mall.


How to Implement Mobile Geofence Marketing in Your Business


Geofencing technology relies on GPS, RFID, and WiFi close to your store. By using these services, you can geofence your store and target a specific audience. For instance, if you have a store that sells shoes, you can target women within the vicinity.

For this to be possible, your mobile app must have the feature to trigger a pre-programmed action. Your mobile geofencing can be small or large. It can be circular, square or any type of polygon.

To put in place this technology and maximize your mobile targeting, you can follow these steps:

1. Define Your Geofence

Your target area can be small if you have one store or large that is a city-wide mobile fence for many stores.

2. Tag Your Audience

Promote your mobile app so that your customers can download it. Every time they are close to your stores, they will receive promotions.

3. Have a Clear Call to Action

Want your customers to take action? Include a call to action in your ads. For instance, you can add a simple call to action message like “Give XYZ store a try!” This will drive transactions to your store.

You can also complement your call to action with in-store promotions. For instance "30% OFF." Add a few “wow” factors that will drive customers away from your competitors into your store.

4. Harness the Power of Social Media

With the help of internet marketers, you can create buyer personas. The data collected will help you know which products your customers are looking for. Or which areas of your store customers are not shopping and why.

Apart from buyer personas, you can promote your geofencing campaigns on social media. Create awesome content for this to be successful.

5. Deliver Your Ads

When your ads go live, consumers will see them once they are in your geofence. The ads can be seen from 1 to 30 days.


Benefits of Mobile-Based Geofence Marketing


Some of the main benefits of mobile-based geofence marketing include:

  • Allows you to target a specific audience
  • Enables you to deliver ads at the right place and time
  • Promote your brand or events
  • Send customized messages based on customer preferences
  • Takes advantage of many technologies - GPS, cellular towers, Bluetooth beacons, and RFID
  • Increased foot traffic to your stores
  • Increased referrals
  • More traffic to your website

As an effective way to target customers, geofence marketing can help you to increase conversions too. You are limited only by your marketing creativity, really. If you want to drive customers to sections of your store, for example, incorporate a mobile geofence indoors. If you want to drive customers from your competitors' stores to your store, you can do so with geofencing.  

Get started with geofencing marketing today to enhance your marketing strategy and business.

George Mathews is a staff writer at He covers different topics from business to health and tech for the publication.