How Your Business Can Benefit from Local SEO Services
If you are running a business or planning to run one, search engine optimization (SEO) is your best friend. There’s hardly any strategy like it on the web that can help your business connect with customers online.
When you think about the sheer number of businesses that have a website and presence on the internet today, the possibility of your potential customers finding your business online can seem like a daunting tasks.
However, investing in SEO - more specifically local SEO for local businesses - can be equivalent to having your store set up by experts at a prime location in your neighborhood. Local SEO will bring more visibility, and more visibility results in more footfall.
But that’s just the tip of the iceberg. There are many other reasons why you may want to invest in a comprehensive local SEO strategy to win in today's hyper-competitive digital world.
The Value and Benefits of Local SEO
The benefits of local SEO services such as website localization, local link building, and content creation are many. Local SEO can help to take your business to even greater heights in terms of:
I. Brand Awareness
Your business is a brand, whether you want it to be or not. The more people know your brand's name, product, and services, the greater the brand awareness.
Your customers will remember your products and services immediately from your brand logo and colors if they are aware of your brand.
Like the brand image, logo, and color scheme, the keywords a brand uses to define itself play a vital role in its brand building efforts as well.
A good SEO agency would use these keywords on all online content and help connect local customers with your brand better.
II. Complementing Marketing Strategies
Most marketing strategies combine different strategies and mediums to reach customers and achieve desired results. The objective could be spreading the word about a new product launch or service, customer retention, brand awareness, etc.
Local SEO strategies can be blended with other outreach measures like public relations, paid advertisements, social media marketing to increase your website traffic and get better results.
For example, a combination of local SEO optimization and paid advertisements can boost website traffic and sales significantly.
III. Building Credibility
A good SEO service will provide better content and quality backlinks to your website. This will help in establishing your website as a credible source in the eyes of search engines like Google.
Moreover, better quality content such as articles, blog posts, videos, and other resources will answer and help your potential clients in solving their needs, which will in turn increase your brand's perceived value in the market.
IV. Increasing Engagement and Conversion Rates
People in your local area or city are likely looking for the particular services and products you provide right there near where they are. But the question is, are they able to easily find you?
For example, there are almost 134,760 small businesses in New Hampshire. The competition of grabbing and retaining customers' attention and loyalty is very high there.
But, by leveraging local SEO, you can narrow down your target audience and focus on a smaller segment of the local market that you have more in common with to engage them more effectively.
Speaking to a local audience in a language that is personal to them can ensure those customers are able to resonate with you online, which can bring them right to your doorsteps and increase your conversion rates and sales.
V. High SERP Ranking Leading to Steady Stream of Organic Leads
Search Engine Results Page (SERP) is the results page that shows up after you enter a query on a search engine like Google. The visibility of your company's website on the first page for local queries related to your business is crucial in driving leads to your site and achieving the success you want.
A good SEO agency can help you rank highly on the first page of SERPs by deploying various local SEO tactics. This is important because appearing on the first page of searches typically results in almost 70% more of all the clicks from search users.
If you are on the first page of local search results, preferably among the top three results, chances are your website will see a tremendous increase in traffic, as well as a steady stream of high quality organic leads for your business over time.
