Skip to main content
HomeThe WWS Daily

- News, tips, inspiration you can trust to thrive in today’s digital age.

Search form

Main menu

  • Home
  • News & Features
  • Business & Economy
  • Tech & Trends
  • Health & Style
  • Arts & Culture
  • Contact Us

7 Digital Marketing Trends and Statistics You Should Know

Alexis Davis March 12, 2019

Whether you rely on social media, content marketing, email marketing, SEO, or paid online ads to generate leads for your business and convert users into paying customers, you need to keep abreast of the latest industry trends for your digital marketing strategy to remain effective.

The folks at Serpwatch.io created an insightful infographic detailing useful marketing statistics and trends you need to know about to execute successful marketing campaigns this year and beyond. The statistics highlight seven key trends in digital marketing, some of which continue to uphold lessons learned in recent years.

LinkedIn, for example, remains a more effective social media platform than any other for B2B marketers, according to SERPwatch’s findings, and Google continues to dominate internet search traffic. Facebook advertising is used by 72% of marketers, who report as high as 387% greater conversion rates with custom audience targeting than with demographic targeting.

“There are many other points, though, that might upend conventional thinking and, thus, provide the savvy marketer with that extra edge needed in the cutthroat world of digital marketing,” the keyword rank and SERP tracking company based in Portland, Oregon writes on its company’s blog.  

 

Hottest Digital Marketing Statistics to Know

 

Apparently, segmented email marketing campaigns, which most marketers still don’t seem to have woken up to, can get you a 700% or more increase in ROI, according to SERPwatch.

And, the future of digital marketing lies in marketing automation and programmatic advertising, both billion-dollar industries already in 2019.

The single most important digital marketing technique you should prioritize is to rank on the first page of Google, because the search giant is sending a whopping 94% of all organic traffic.

Moreover, video marketing and revenue, as we have reported before, is expected to keep growing by 14.6% each year. Close to 50% of online users search for product videos before they make a purchase, meaning you can no longer get away with ignoring videos in your marketing efforts.

 

Key Digital Marketing Trends and Statistics – Infographic

 

Check out Serpwatch’s infographic below to learn more about the hottest digital marketing trends and statistics shaping the industry, including advice on such things as the ideal length for your blog posts and emails, and proven tips for making your SEO tactics more effective:

digital-marketing-trends-min.jpg


Alexis Davis is a staff writer for WebWriterSpotlight.com. She covers social media and other news affecting digital writers and entrepreneurs.


 

Related stories

 

Master the Art of Storytelling and Make Your Marketing Campaigns Pop

How to Develop a Digital Marketing Strategy That'll Grow Your Business Fast

4 Ways to Keep Your Marketing Efforts More Organized This Year

Why Web Design Is So Important in Digital Marketing

Marketing to Women – How Beneficial Is It for Your Business?

3 Content Marketing Trends to Inform Your New Year Marketing Strategy

Why You Need Video Marketing to Survive in Today's Digital World

 

 

SUBSCRIBE TO OUR NEWSLETTER  newsletter icon.png

Get our best content, news, tips, and inspiration in your inbox - free.

No spam. Just great stories. Promise!
 

 

Join Over 20,000 Subscribers!

Get our best content, tips, and inspiration free in your inbox. Subscribe ››

Connect with us:  twitter.gif linkedin-gray.jpg email.gif RSS feed

 

 

 

 

 

Most read this week


[node:titile]
9 Tips for Managing Your Online Writing Projects Efficiently
Christine J. Leal

Is Canada a Good Place to Move to As a Tech Worker?
Abee Waage

man-daughter-christmas-watching-tv-on-smartphone-memorable-christmas-tv-specials
Most Memorable Christmas TV Specials Over the Years
George Mathews

Email Conversion Rates Optimization: How to Really See Improvements
Email Conversion Rates Optimization: How to Really See Improvements
Ella Woodward

 

Got a story or tip for us?

 

Tips_0_0_0.png

Here's how to submit it →

 

 

 

 
 

EXPLORE MORE ...

black-nav-bar1.png

News & Features  ›


Data Reveals the Countries That Want to Quit Social Media

Data Reveals the Countries That Want to Quit Social Media

YouTube Adds Wikipedia Excerpts to Counter Conspiracy Videos

YouTube Adds Wikipedia Excerpts to Counter Conspiracy Videos

Pressure Is Mounting for Crypto Investors Due to Tightening Regulations

Pressure Is Mounting for Crypto Investors Due to Tightening Regulations


Understand and Plan Your Digital Afterlife

The Most Annoying Video Call Habits at Work - Are You Guilty?

The Digital Playground: Creating Safe and Engaging Online Spaces for Kids

hor-line-blue

Tech & Trends  ›


What Is Api-ms-win-core-path-l1-1-0.dll Error, and How Do You Fix It?

ethereum_defi_is_changing_the_future

How DeFi Is Changing the Future – One Blockchain at a Time

Should You Use a Screen Protector?


Should You Have a Dedicated Outsourced Development Team?

Tech Troubles? 4 Business Strategies To Avoid Tech Disasters

Understanding the Limitations of Antivirus Software
 

hor_line_yellow

Arts & Culture  ›


Woman_Using_laptop_writing_importance_of_Critical_Thinking_When_Writing - Illustration

The Importance of Critical Thinking in Writing (and How to Apply It)

5 Tips for Running a Successful Marathon

Maintain Proper Home Air Moisture: 3 Tips for Buying Bedroom Humidifiers

What Is Your Writing Style? Do You Even Have One?


What Your Handwriting Says About You

12 Reasons Reading Widely Is So Important for Writers

How Reading More Inspires Better Writing

hor-line-brown

Business & Economy  ›


12 Best Online Money Transfer Services for Website Owners

3 Questions to Ask Before Accepting a Remote Job Offer

3 Questions to Ask Before Accepting a Remote Job Offer

landowner-meeting-biologist-mineral-rights-ownership-benefits

Mineral Rights Ownership & Benefits: What Landowners Should Know


10 Lame Excuses You Probably Use to Procrastinate

10 Ways Resourceful People Build Resilience & Turn Failure to Success

How to Buy a House or Property With Bad Credit

hor-line-green

Health & Style  ›


Carol-Dweck-author-Power-of-Mindset

How to Cultivate the Right Mindset for All-round Success - Power of Mindset

woman-in-bath-reading-book-provide-happiness-boost-as-big-vacations - illustration

Study: Books Provide Same Happiness Boost as Big Vacations

Can Thigh Guards Effectively Prevent Chafed Skin?

Can Thigh Guards Prevent Chafed Skin?

hori-3.jpg

The Truth Behind 5 Common Food Label Claims

hori-3.jpg

Why It's Okay to Daydream As a Creative Person

hori-3.jpg

Can Mindfulness Help to Stop Substance Abuse and Addiction?
 

Home | About Us | Contributors | Submissions | Advertise | Disclosure | Privacy Policy | Contact Us

Follow Us:

twitter_e.jpg linkedin-pg.jpg email-updates_icon.jpg

Committed to quality content and journalistic ethics.

RSS rss

Search WWS search-icon-trans_0_1.png

© 2025 The WWS Daily.