Skip to main content
HomeThe WWS Daily

- News, tips, inspiration you can trust to thrive in today’s digital age.

Search form

Main menu

  • Home
  • News & Features
  • Business & Economy
  • Tech & Trends
  • Health & Style
  • Arts & Culture
  • Contact Us

5 Tips to Design a Logo That Makes Your Brand Stand Out

George Mathews March 17, 2024
Tips to Design Logos That Make Your Brand Stand Out

Did you know that it takes only about 10 seconds for consumers to form a first impression of your brand from its logo?

However, consumers will have to encounter your brand's logo several times before they will remember it.

The most important objective of your brand's logo is to build memorability and set your business apart from peers in the market. 

As such, your brand needs to be distinctive and immediately recognizable.

So, how do you create a logo that stands out from the crowd and is strongly memorable?

 

Keys for a Memorable Brand Logo that Stands Out

 

You can easily create your brand logo using one of the many logo creators online and share it with the world.

If you already have a logo for your company and feel there is a need to revamp it, there are some key things you need to keep  in mind as well to redesign you company logo successfully. 

Here are top tips to create a memorable logo that stands out from the crowd:

 

1. Keep It Simple

 

You may start off with a creative buzz, but you've got to remember to keep it simple. So, don't go overboard.

Avoid making your brand's logo too complicated. It's never going to be memorable if people can't understand it.

It may seem like a great idea to have multiple hidden meanings. But, think about some of the most powerful logos around for a moment.

Nike's Swoosh is so utterly simple that it's genius. While Apple's half-eaten apple logo is incredibly simple. 

You can learn a lot from these examples of cool logos.

 

2. Consider Color Phycology

color-emotion-chart

Colors have meaning and convey different feelings. So, don't just throw in whatever your favorite color might be. 

Do your homework on the psychology of color and think carefully about the message you want to convey with your logo.

If you're a health and wellness company, for example, green is a good option for invoking the appropriate psychological effects. 

Similarly, if you want to invoke feelings of trust, then you shouldn't overlook the color blue.

 

3. Make it Versatile

 

Versatility is an asset, so make sure your brand logo is versatile. You don't want to design a logo that is too fixed and restricted because you may need to use the logo for multiple purposes and on multiple mediums.

The original Twitter bird logo comes to mind. There were so many different versions of the bird logo, but you always recognized the logo and new it represented which social media brand. 

Your logo needs to be versatile enough to work and be appropriate on different backgrounds and mediums, ranging from merchandise to products, buildings, and websites. 

 

4. Be Original with Font 

 

It can sometimes appear that every font in the world has already been used by a company's logo.

But you should consider creating your own font type to go with your logo. Is there anything more iconic than Coca-Cola's font?

For many companies, the brand's logo is nothing more than their name in striking letters. You could do the same for your company.

 

5. Spread Your Logo Everywhere 

 

Your logo should be ubiquitous across your company and its marketing and promotion channels, including digital and social media channels.

Remember that people need to have several impressions of your logo before it stays in memory. 

So, make sure as many people as possible see your logo as often as possible by displaying it prominently for all to see it. 


George Mathews is a staff writer at WebWriterSpotlight.com. He covers different topics from business to health and tech for the publication.


 

Related stories

 

5 Times You Should Consider Redesigning Your Company Logo

Have You Seen The New Huffington Post? It Has Rebranded as HuffPost

How to Write a Memorable and Impactful Slogan or Tagline

 

 

SUBSCRIBE TO OUR NEWSLETTER  newsletter icon.png

Get our best content, news, tips, and inspiration in your inbox - free.

No spam. Just great stories. Promise!
 

 

Join Over 20,000 Subscribers!

Get our best content, tips, and inspiration free in your inbox. Subscribe ››

Connect with us:  twitter.gif linkedin-gray.jpg email.gif RSS feed

 

 

 

 

 

Most read this week


5 Reasons to Use SMS for Salesforce in Your Business
5 Reasons to Use SMS for Salesforce in Your Business
Jaya

Foods to Freshen Your Breath
8 Foods to Freshen Your Breath
Dennis Flack

Image for Can Air Purifiers Filter Out COVID-19? Here’s How to Prepare Your AC After the Pandemic
Can Air Purifiers Filter Out COVID-19? Here’s How to Prepare Your AC After the Pandemic
Walter Bennet

Publishers, Tech Giants Agree to Display Standardized 'Trust Indicators' to Help Readers Vet Stories Online
Publishers, Tech Giants Agree to Display Standardized 'Trust Indicators' to Help Readers Vet Stories Online
Alexis Davis

 

Got a story or tip for us?

 

Tips_0_0_0.png

Here's how to submit it →

 

 

 

 

EXPLORE MORE ...

black-nav-bar1.png

News & Features  ›


How Independent Creators Are Scaling Production without a Manufacturer

How Independent Creators Are Scaling Production without a Manufacturer

Study Reveals Potential Global Financial Losses Due to Lack of U.S. Tourism

Study Reveals Potential Global Financial Losses Due to Lack of U.S. Tourism

Up Your User-Generated Content Game to Corner the Social Media Market


Understand and Plan Your Digital Afterlife

The Most Annoying Video Call Habits at Work - Are You Guilty?

The Digital Playground: Creating Safe and Engaging Online Spaces for Kids

hor-line-blue

Tech & Trends  ›


What the Future of Metaverse Drivers Will Look Like

Why Software-Defined (SD-WAN) Is the Future of Networking

[node:title]

Impressive Technological Advancements in the Boating Industry


Tech Troubles? 4 Business Strategies To Avoid Tech Disasters

Understanding the Limitations of Antivirus Software

5 Web Accessibility Issues to Avoid
 

hor_line_yellow

Arts & Culture  ›


Dr Maya Angelou Image for Memorable Quotes from Maya Angelou, the People's Poet

15 Memorable Quotes from Maya Angelou, the People's Poet

Why You Should Write More E-Books Now

Why You Should Write More E-Books Now

stylish-women-fashion-art-cartoon-illustrations

The Connection Between Fashion and Art


What Your Handwriting Says About You

12 Reasons Reading Widely Is So Important for Writers

How Reading More Inspires Better Writing

hor-line-brown

Business & Economy  ›


SEO Content Writer vs Creative Writer: How to Find the Right Writing Experts for Your Marketing Needs

SEO Content Writer vs Creative Writer: How to Find Right Experts for Marketing

[node:title]

How to Manage an Employee Skills Matrix (Best Practices)

Amazon_PPC_advertising_guide

Amazon PPC Ads Optimization - Guide for Better Sales & Visibility


10 Lame Excuses You Probably Use to Procrastinate

10 Ways Resourceful People Build Resilience & Turn Failure to Success

How to Buy a House or Property With Bad Credit

hor-line-green

Health & Style  ›


Best Tips to Prevent & Treat Summer Sunburn

What to Consider When Buying a Dog

What to Consider When Buying a Dog

young-woman-cooking-pan-sauteing

Mastering the Art of Sauteing: Essential Tips & Techniques

hori-3.jpg

Asbestos Hazard: Your Responsibilities As a Property Owner

hori-3.jpg

Blissful Ways to Pamper Yourself at Low Cost

hori-3.jpg

7 Must-Haves for Hiking, Fishing, and Other Outdoor Activities
 

Home | About Us | Contributors | Submissions | Advertise | Disclosure | Privacy Policy | Contact Us

Follow Us:

twitter_e.jpg linkedin-pg.jpg email-updates_icon.jpg

Committed to quality content and journalistic ethics.

RSS rss

Search WWS search-icon-trans_0_1.png

© 2025 The WWS Daily.