Skip to main content
HomeThe WWS Daily

- News, tips, inspiration you can trust to thrive in today’s digital age.

Search form

Main menu

  • Home
  • News & Features
  • Business & Economy
  • Tech & Trends
  • Health & Style
  • Arts & Culture
  • Contact Us

How to Leverage Technology for Flawless Event Planning

Lorenzo Dwyer September 25, 2019

Planning an event can be challenging, especially when members of your team are doing different things unwittingly leading away from what you are trying to achieve.

Small, finer details in event planning can end up being done wrong or checked poorly multiple times, and items critical to the mission can be overlooked. This can force you to fight an uphill battle to pull off a successful event, which can leave you feeling terribly stressed out.

Fortunately, these days there are many technological solutions and software tools at your disposal that can help you win the war of event planning. With modern technology, you can eliminate many of these types of headaches and deliver a flowless event.

For example, mobile and web apps are now common in events planning. And, based on a survey by Guidebook, the majority (88 percent) of event planning professionals who make use of these technological inventions notice a marked increase in the general metric of guest satisfaction.

Moreover, attendees also notice the value of technology and benefit from an improved overall event experience. An exclusive industry analysis by software for event management provider CrowdCompass and the Event Marketing Institute notes that 44 percent of event-goers used mobile apps in 2015 to drive event success. That number has been consistently rising ever since.

If you are wondering why bother using technology like this in events planning, or what the benefits of doing so are, rest assured the benefits of tech in event planning are many.

 

Benefits of Using Technology in Event Planning

 

Here're the top three benefits of using technology in event planning, whether you are planning a brand/products/book launch, trade fair/exhibition, or special networking conference or meetup.

 

 I. Lowering costs

 

According to Enterprise Event Marketing, the cost of planning an event can be significantly lowered by about 30 percent using technology, especially using mobile event apps. The main fundamental part of where the cost is being reduced is in the printing of paper gate passes.

Switching to using mobile invites and other event apps saves cost in this regard, with many event producers and corporate meeting planners realizing dramatic printing cost savings.

 

 II. Increasing productivity

 

It has also been found that when an event agency or planner makes use of technology, it can lead to an increase in productivity of as much as 27 percent. This is due to faster means of communication and an accurate understanding of the responsibilities of team members.

 

 III. Boosting attendance

 

Another one of the biggest benefits of event technology is increasing the scale of events. Making use of technology can reportedly increase attendance by up as much as 20 percent. This means better exposure during the event and through making use of social media after the event is over.

female-carton-character-boost-events-attendance_0_0.jpg

When you realize the tremendous value and sway technology holds in the success of events, you may wonder what are the actual ways you can deploy tech in planning your events.

 

5 Ways to Use Technology for Seamless Event Planning

 

Here’re are some of the top ways you can use technology to streamline your event planning process and ensure your events ran as smoothly and flawlessly as possible.

 

1. Say goodbye to spreadsheets

 

Because there are better alternatives, it is safe to say that spreadsheets should be a thing of the past. Today, spreadsheets are ineffective, painful, and too complicated to use.

You can use alternatives such as specialized event management tools and apps that are better for planning corporate events, and which offer great access to any information you need online.

Modern event management apps guarantee that no data gets lost along the way by syncing everything back to the cloud. You can also use the tools to keep in touch with your colleagues in real-time – something that is not achievable with spreadsheets.

 

2. Make use of cloud solutions

 

As already alluded to, one major benefit that cloud solution offers event organizers is that they get to have one centralized data storage online where any member of the organizing team can find the information they need. This means that there will be no more instances of people missing an email, or using an outdated version of a document, or not abiding by the most recent updates.

A cloud is a secure location online where a wide range of data, including important files, contracts and conversations are organized, stored and made available to any team member via the internet. If you update a document or change a deadline, all team members will be able to see the updated version. No more excuses for missing crucial updats in event planning operations.

Additionally, having cloud solutions also means that there will be no need to have lots of meetings, and you will not spend a lot of time trying to pass out information to team members. This gives you enough time to carry on your duties – everyone is on the same page at the same time no matter where they are physically as long as they have an internet connection.

 

3. No need to trawl through email threads

 

If you want to hold a long conversation, sending emails is not a great way to go about it. By allowing vendors access to your cloud-based messaging platform, you can have a long conversation that includes all recent files and updates.

This type of technology is now readily available and it can help you create a dedicated thread for different tasks performed by each member of your team. This way you streamline your work.

no_need_to_trawl_through_email_threads.png

 

4. Have automated deadlines

 

Deadlines are very important for successful event planning and marketing campaigns. Since it is common for event planners to adjust dates during the planning process, you can use new tech solutions to track all date adjustments with a greater degree of accuracy.

Many time-tracking and scheduling tools are readily available nowadays for event planners and attendees to automate date calculations. This means it is now easier than ever before to manage unexpected changes in schedules without derailing the whole event.

 

5. Create a success template

 

New features in modern apps can also make it possible for you to analyze the data after an event and learn both negative and positive lessons from past shows. This way you are able to improve your planning methods and create a more robust success template for your next event.

All of these things can help you manage and plan your events better, so use them for everyone's benefit.


Lorenzo Dwyer works with Purple Patch Group, an expert event agency in London, where they are privileged to work with some of the UK's most interesting brands – delivering efficient and effective events from start to finish.


 

Related stories

 

The Far-Reaching Impact of Tech & Digital Transformations in Business

Intriguing Ways Millennials Are Using Technology Marketers Should Know

Technology Can Help Optimize Your Procurement Process (And Fix Common Issues)

Important Components of IT Support Services to Look Out For

Harness Technology to Boost Your Creativity

Score a Trade Show Invitation, Great Exhibition for Your Business

Attract and Engage Visitors at Your Business' Exhibition Stand

 

 

SUBSCRIBE TO OUR NEWSLETTER  newsletter icon.png

Get our best content, news, tips, and inspiration in your inbox - free.

No spam. Just great stories. Promise!
 

 

Join Over 20,000 Subscribers!

Get our best content, tips, and inspiration free in your inbox. Subscribe ››

Connect with us:  twitter.gif linkedin-gray.jpg email.gif RSS feed

 

 

 

 

 

Most read this week


man-city-view-from-the-ship-achieve-financial-freedom-financial-bucketlist
Attain Financial Freedom: 4 Things to Do & Put in Your Bucket List
Molly Barnes

Image for Business Closures That Shook the UK… and Those That Didn’t
Business Closures That Shook the UK… and Those That Didn’t
Alicia Walker

woman-smiling-entrepreneur-writer-things-successful-writers-do-differently
10 Things Successful Writers Do Differently
Alexis Davis

NEOM Launches Infrastructure Work for the World’s Leading Cognitive Cities with stc
NEOM Launches Infrastructure Work for the World’s Leading Cognitive Cities in An Agreement with stc
Alexis Davis

 

Got a story or tip for us?

 

Tips_0_0_0.png

Here's how to submit it →

 

 

 

 

EXPLORE MORE ...

black-nav-bar1.png

News & Features  ›


Tigerhall Launches in US as It Challenges LinkedIn Learning, Udemy and Masterclass

Tigerhall Launches in US as It Challenges LinkedIn Learning, Udemy and Masterclass

Flipboard Introduces ‘Smart Magazines’ for Quick Access to Stories You Care About

Flipboard Introduces ‘Smart Magazines’ for Quick Access to Stories You Care About

Hertz Expands Global Electric Vehicle Commitment with New UFODRIVE Partnership

Hertz Expands Global Electric Vehicle Commitment with New UFODRIVE Partnership


The Digital Playground: Creating Safe and Engaging Online Spaces for Kids

Understanding Fathers’ Rights in the Child Custody Process

81% of Brits Plan to Support Small Businesses this Christmas [Study]

hor-line-blue

Tech & Trends  ›


Factors to Consider When Buying a Power Inverter (Best Home Inverter)

Image for Apple’s Forthcoming Phones, After the iPhone X Series, Could Be Smaller

Apple’s Forthcoming Phones After the iPhone X Series Could Be Smaller

How Web Scraping Can Support Macroeconomics and Be Used for Greater Good


5 Web Accessibility Issues to Avoid

Ethics of Quality Assurance Tech Companies Need to Follow

Pros and Cons of Mobile Technologies in Healthcare
 

hor_line_yellow

Arts & Culture  ›


woman_browsing_titles_books_is_publishing_dead

Is the Books Publishing Industry Dead?

woman-using-cellphone-bible-on-table

How to Purchase Your Perfect Bible Online

Most Instagrammable Christmas Destinations Worldwide

Most Instagrammable Christmas Destinations Worldwide


10 Fun Hobbies & Activities for Couples to Enjoy Together

5 Ways to Make Writing a Lot More Fun

Could You Be Obsessed with Writing?

hor-line-brown

Business & Economy  ›


Ideas Your Business Can Use Right Now to Increase Sales

Ideas Your Business Can Use to Increase Sales Right Now

Teaching Profession: The Pros and Cons of Alternative Teacher Certification

The Pros and Cons of Alternative Teacher Certification

Creative and Best Game of Thrones Bobbleheads in the Market

Creative and Best Game of Thrones Bobbleheads in the Market


How Salesforce Anywhere Can Transform Remote Work With Real-Time Collaboration

Maximizing Device Compatibility with Restreaming and Packaging: Benefits for OTT Operators

Smooth Operator: 5 Daily Habits that Dramatically Reduce Repair Frequency

hor-line-green

Health & Style  ›


Accessories Every Home Needs This Spring

7 Accessories Every Home Needs This Spring

safety-first-sign-man-holding-helmet

How to Design an Effective Workplace Safety Plan for Your Business

The Importance of Me-Time (and How to Fit it Into Your Busy Schedule)

The Importance of Me-Time (and How to Fit it Into Your Busy Schedule)

hori-3.jpg

7 Must-Haves for Hiking, Fishing, and Other Outdoor Activities

hori-3.jpg

The Different Types of Wine Explained in a Nutshell

hori-3.jpg

Stop the Clock or Let it Tick? The Pro-Aging vs. Anti-Aging Dilemma
 

Home | About Us | Contributors | Submissions | Advertise | Disclosure | Privacy Policy | Contact Us

Follow Us:

twitter_e.jpg linkedin-pg.jpg email-updates_icon.jpg

Committed to quality content and journalistic ethics.

RSS rss

Search WWS search-icon-trans_0_1.png

© 2025 The WWS Daily.