With the influx of digital data, forming actionable insights from different data sets is challenging. One of the reasons for the difficulty is not the lack of information, but its overwhelming abundance. Big data – both structured and unstructured – inundates businesses on a day-to-day basis.
Without the help of powerful data processing tools, collation, segregation, and analyses of such data go into the hands of a business analyst. And oftentimes it’s difficult for business managers, employees and sales and marketing reps to understand what their data is trying to tell them.
To solve this problem, major tech companies started to come up with business intelligence (BI) tools, such as Microsoft’s Power BI Office 365. The immense popularity of BI tools stems from their ability to present meaningful insights from large chunks of digital data quickly.
To appreciate how Power BI tools help businesses, here are some of the fantastic benefits of a Power BI system, which is essentially a collection of cloud-based software services, apps, and connectors that work together to turn your data into interactive insights, per Microsoft.
1. It Provides Advanced Visualization
Power BI is packed with data service tools, templates, and content. The variety of services Power BI tools provide includes pre-set visualizations and reports.
With Power BI tools, customization is also made accessible. Developers can alter pre-set reporting and visualization tools.
New tools can also be imported into the platform. These tools can be utilized to analyze information and data coming from different cloud-based systems.
Targeted metrics can also be tracked with the help of these visualizations and created dashboards. And depending on the needs of the business, users can customize the information dashboard, as well.
If you want more visualization tools, you can download it from the office store. If downloading is not challenging enough for you, you can make your tools with the use of Power BI Office 365 open-source custom tools.
2. It Provides a Safe Way of Publishing Reports
With the use of Power BI, you can publish your visualizations and reports directly online. It makes sure of the safety and security of the data going online without any trouble in data piracy or hacking. You can also target emails and social media posts and make all of them accessible to interested users.
Through the tool’s on-premise gateway, users can explore data sets directly from the company’s server. With this, you can compare sales with your website visitors. Aside from that, you can also compare customer acquisition with your company’s promotions and advertising strategies.
Power BI tools provide a smooth and seamless drag-and-drop navigation mechanism. Users can also access a large pool of interactive visualization, report making, and quick Power BI publishing tools.
3. It Generates Stories Backed by Data
Stories are powerful tools to convey detailed information that can change over time. With Power BI’s Timeline Storyteller, custom visualization is made more accessible. It doesn’t matter if you’re creating custom shapes, grids, spirals, circles, or long lists. Everything is understandable.
You can also make a sequence or chronological list of events. The user can also utilize relative, logarithmic, and other scale representations.
4. It’s Easy to Implement
Finally, implementation of Power BI system is easy. To deploy it, developers can start by creating an API key and plug the same to the software. With just a little bit of tech know-how, you won’t really need any specialized technical support.
That being said, if you are not tech savvy at all, you may need only a little help from the IT people to entirely run and implement Power BI. Using it, however, is pretty straightforward.
Leverage business intelligent tools to monitor the health of your business. With a BI system you can transform your data into rich visuals that you can organize any way you want. Then, you’ll be able to better manage, analyze your business data and focus on what matters most to you.