4 Website Design Strategies to Boost Your Lead Generation

With more people shopping online and browsing the internet, it's important to ensure your website is well designed and optimized to nurture prospects and close more leads.

Featured Image – The Best Lead Generation Techniques Centered on Website Design

^{Woman browses a holiday and travel website before booking a holiday package. Photo: Holiday Gems/Flickr.}

More than half (61%) of marketers say generating website traffic and leads is a top priority. A lead is a potential customer who has shown interest in your offering, while a lead generation strategy includes tactics to attract all those interested prospects and convert them into customers.

If you are a business owner or entrepreneur, it's critical to ensure your business website integrates the right features, design elements, and content to nurture prospects and convert leads. The content you publish on your website must be relevant and engaging to close more leads.

However, building a professional and effective website that helps you nurture prospects and close more leads is not easy. It requires careful planning and execution to build an effective website that converts. If you are not the technical type, you may want to consult with expert web design professionals to help you with that.

Let’s say you want to build a professional website that helps you generate and convert more high quality leads. In that case, working with reputable experts who specialize in web design can go a long way in boosting your lead generation and conversion rates.

Web design experts understand the best practices and strategies for building beautiful, professional, and effective websites that convert. By focusing on improving your website design, you can enhance your lead generation strategy and attract more visitors who are ready to buy.

So, how do you improve your website design to boost lead generation and conversions?

Best Web Design Strategies for Lead Generation

Some effective web design strategies you can use to improve your lead generation and conversion rates include:

1. Implement SEO Best Practices and Techniques

Search engine optimization (SEO) is vital for the visibility and effectiveness of your website on the world wide web.

Apart from creating engaging content, using internal linking, adding keywords in your URL, and focusing on getting more authoritative backlinks, you can also optimize your website for lead generation using other SEO best practices like designing for mobile first, improving website speed, making the navigation intuitive, and adding call-to-action buttons that stand out.

In addition, use local SEO techniques to improve your websites visibility in local searches and boost your lead generation. Some local SEO techniques include listing on Google My Business and creating content based on local news stories and events.

Having quality website links and backlinks on your pages helps with ranking well in search engines like Google and Bing. Broken links can impact your ranking adversely and degrade your user's navigation experience. So, audit your website and fix all broken links for best SEO results and improved lead generation and conversion rates.

2. Present or Display Engaging Web Content Optimally

While SEO techniques can boost your website visibility online, it takes high quality and engaging web content to keep users glued on your website and coming back for more.

Ensure you are not only creating high quality and relevant content that informs, educates, and or entertains, but also display or present it optimally on your site for visitors to consume it seamlessly.

That means that aside from your content being grammatical, straight-to-the-point, and offering real value, ensure the content uses legible fonts, headers and sub-headers, lists, as well as graphics for optimal presentation.

Make sure your content resonates with your audience's needs and expectations and the content presentation on your site is visually appealing and excellent. This is a sure way to boost your lead generation and conversion rates.

3. Incorporate Multimedia Elements

Include multimedia elements on your website for a TRUE multimedia presentation, like videos, graphics, sound, animation, 3D visuals, and interactivity. These features can boost your lead generation and conversion rates significantly.

For example, some customers may prefer watching crisp videos explaining your product or service over reading large chunks of text. Others, however, may want to listen to audio content than read a full page of content.

Mix up your content types and formats to give visitors exactly what they want or prefer. This is another way to win their favor and attract more leads who convert.

4. Leverage Display and Pay-per-Click Advertising

Just like prominent call-to-action buttons, display ads placed in the right places on your website can help to convert more leads. Try banner ads along with other visual ad formats to promote and advertise your products on websites, apps, and social media.

"Pay-per-Click" (PPC) advertising is a model of internet marketing in which advertisers pay a fee each time one of their ads that's placed on another website is clicked. It is an effective technique for increasing online visibility, driving web traffic, and converting leads on your business website.

Not only can you improve your online visibility and lead generation by leveraging PPC ads, but leading PPC ad networks like Google Ads and Bing Ads can also help you partner with other website owners and publishers in their extensive networks to reach an even wider audience online.

Most PPC models are very cost-effective and low-risk. Businesses running PPC ads are only charged when a user clicks on their ad, hence the name “pay-per-click.” Work with you web design team to help you find and choose the best PPC ad programs and suitable banner ad placements locations on your website and on other sites for best results.