Skip to main content
HomeThe WWS Daily

- News, tips, inspiration you can trust to thrive in today’s digital age.

Search form

Main menu

  • Home
  • News & Features
  • Business & Economy
  • Tech & Trends
  • Health & Style
  • Arts & Culture
  • Contact Us

Millennials, Generation Z Lead the Way in Blockchain Adoption, Others Skeptic

Michele Montecchi May 20, 2021

50_0.jpg  Team member, Eidoo.

  WWS contributor


Millennials and Generation Z are set to become the sworn evangelists of blockchain and the limitless potential of this technology, including powering crypto-currency transactions, while others are mostly skeptical.

Millennials born between 1981 and 1996 largely swear by technology and want everything to happen digitally. They are an impatient lot who desire to have everything at their fingertips — right from news to booking vacations. They seek intuitive user interfaces, multi-functional and savvy-looking apps.

On the other hand, Generation Z (people born between 1997 and 2015) is ahead of the Millennial generation. Both in terms of population and their affinity for all things digital. Although most of them don't have jobs and savings, they don't shy away from investing in crypto, a digital asset designed to work as a medium of exchange. As Noelle Acheson of CoinDesk puts it:

"They [Gen Z] are also digital natives and, when they are old enough, will see nothing strange in allocating their savings to assets via swipes on their phones (or movements of their headsets or digital glasses, who knows).

 

It is unlikely they will find the fragmented nature of crypto markets alarming, and the creativity of many crypto-asset products on the market today could appeal to their strong sense of individualism."

Millennials and Gen Z were the first to catch on to the rising cryptocurrency trend, and currently, they form the most dominant demography of crypto-currency or crypto users.

Let's look at the numbers that show this.

 

Millennials and Generation Z Dominate the Cryptocurrency and Blockchain Market Both in Sentiment and Adoption

 

The deVere Group, one of the world's largest independent financial advisory and fintech organizations, in a study in December last year, found that 67% of the responding Millenials prefer investing in bitcoin and other crypto-assets over gold.

Something similar came up in another survey that the crypto venture capital firm Blockchain Capital conducted in partnership with The Harris Poll in December 2020.

 

Strong Belief in Technology

 

Out of 2000 American adults, 18-44 years olds seemed to consider Bitcoin and other cryptocurrency systems as disruptive forces capable of redefining existing financial models. The blockchain technology market has limitless potential, is what they collectively opined.

belief_in_technology.png

"60% of those aged 18–34 (up 12 percentage points from Fall 2017) and 58% of those aged 35–44 'strongly' or 'somewhat' agree that 'Bitcoin is a positive innovation in financial technology — compared to just 33% of those ages 45+."

 

Conviction in Bitcoin's Survival

 

56% of the participants aged 18–34 and 57% of those aged 35–44 showed firm conviction in Bitcoin finding widespread adoption amongst most of the country's population.

conviction_in_bitcoins_survival.png

Out of Bitcoin and Euro, 58% of folks in the 18-34 age bracket and 46% in the 35-44 group said Bitcoin has a higher chance of surviving longer.

conviction_in_bitcoins_survival_2.png

 

Investment Preference

 

Also, amongst individuals aged 18-34, 38% said they would invest in crypto/bitcoin rather than government bonds. 35% showed a preference for bitcoin over stocks. 33% preferred bitcoin to real estate, with 31% showing an inclination to buy bitcoin than gold.

In the 35–44 age group, 36% chose Bitcoin over government bonds as their investment preference. Between bitcoin and stocks, 31% chose the former. 25% preferred buying bitcoin than a piece of real estate property. Lastly, 26% said they would invest in crypto coins or bitcoin over gold.

Overall, the survey results portrayed a stronger desire amongst the youth to enter investment positions in bitcoin. 55% of respondents in the 18–34 age group said they plan to buy bitcoin in the next five years — compared to 26% of those aged 35 and above.

There is no doubt that Millennials and Generation Z see quite some opportunity in the rapidly expanding blockchain market, and hence, dominate the ecosystem when it comes to belief, preference, usage, and adoption.

All the more because of the ongoing money printing and ballooning inflation across all major economies globally, the cryptocurrency asset class will continue to provide the young and driven a solid way out of this depressing financial scenario.

 

Not Just Crypto, Young Guns Also Desire Feature-Rich and Intuitive User Interfaces to Utilize Their Holdings

 

With cryptocurrency, Millennials have found a unique and rewarding asset class to grow their wealth exponentially. However, while this has happened, digital assets found resounding popularity amongst young investors, adoption has taken a back seat. Why? Because of storage, usage, and accessibility roadblocks.

Since it is difficult for Millennials and the younger generation to accept anything less than perfect, cryptocurrency products/services need to provide a near-perfect user experience to make it super easy to invest in crypto.

Solutions need to solve complexities and unify different markets. Besides buying and holding bitcoin or other cryptocurrencies, crypto asset management should not be challenging. Crypto wallets like Eidoo can prove helpful in this regard, simplifying the crypto usage experience for Millennials and GenZ by eliminating unwanted issues and providing a top-notch and unmatched user experience.

The wallet is much more than storage for holding bitcoin or any other cryptocurrency. It has an extensive suite of tools to enable users to action their preferred cryptocurrency investment strategies in-app:  

  • Multicurrency storage
  • ERC-20 swap
  • Debit Card
  • Most famous DeFi protocol integrated
  • Integration with pNetwork and its native token PNT

 

Why the Stress on Improving User Interface So Much?

 

Crypto wallets (platforms with DeFi options as above) will mainly come in very handy to capitalize on the DeFi trend. Why? Because most cryptocurrency market participants in the 18 — 40 age range are tech-savvy and are always on the lookout for tools to maximize their investment value.

A lucid and seamless interface feels blissful and goes a long way in amplifying the user experience. A good user interface plays a significant role in attracting uninitiated individuals into the cryptocurrency and blockchain market.

Intuitive interfaces anticipate the user's preferences. They then create a responsive environment that is sensitive to those preferences and fulfills them appropriately. It's not just about aesthetics, but also efficiency and accessibility of an application; in this case, a cryptocurrency asset management platform.

It is apparent that Millennials and Generation Z today will become the sworn evangelists of crypto and will further propagate the message of the blockchain market's limitless potential and will dominate it.

But for that to happen, crypto asset management applications will need to perfect the art of avant-garde "experience design."

As this generation has a sour stomach for mediocrity and mediocre applications that provide insipid and half-hearted user experiences will fail to gain any visible traction.


Michele Montecchi works with Eidoo, a Swiss company formed by a group of professionals with a shared goal: to improve how people manage their assets, invest, and make a profit in the blockchain economy. You can download their Crypto Wallet or apply for a Crypto Debit Card.


 

Related stories

 

The Areas Blockchain Technology Is Transforming in Business

How the Blend of Blockchain and Ecommerce Is Changing Businesses

Intriguing Ways Millennials Are Using Technology Marketers Should Know

Millennials vs. Gen Z: How the Younger Generations Engage with Stories Online

The Real Benefits of Integrating Blockchain Tech to Secure Your Digital Data & Transactions

In the Wake of COVID-19, Generation X May Be the 'Business Boomers'

 

 

SUBSCRIBE TO OUR NEWSLETTER  newsletter icon.png

Get our best content, news, tips, and inspiration in your inbox - free.

No spam. Just great stories. Promise!
 

 

Join Over 20,000 Subscribers!

Get our best content, tips, and inspiration free in your inbox. Subscribe ››

Connect with us:  twitter.gif linkedin-gray.jpg email.gif RSS feed

 

 

 

 

 

Most read this week


STUDY: Only Two in Ten Americans Favor a Cashless Society
STUDY: Only Two in Ten Americans Favor a Cashless Society
Staff Writer

Former_Executive_editors_of_New_York_Times-leading-publications-that-pay-writers
20 Highest Paying Media Sites for Freelance Journalists
David K. William

Winter Home Critters: Why You Shouldn’t Ignore That Scratching Sound
Winter Home Critters: Why You Shouldn’t Ignore That Scratching Sound
Alexis Davis

Maximize Your Reach with Content Translation (What You Need to Know)
Evie Harrison

 

Got a story or tip for us?

 

Tips_0_0_0.png

Here's how to submit it →

 

 

 

 
 

EXPLORE MORE ...

black-nav-bar1.png

News & Features  ›


How to Choose the Best Glock 48 Holsters: 4 Tips

US Outranked by China, 36th in World for Forex Reserves

US Outranked by China, 36th in World for Forex Reserves

Should You Limit Screen Time for Kids? Get the Facts You Need to Know


Understand and Plan Your Digital Afterlife

The Most Annoying Video Call Habits at Work - Are You Guilty?

The Digital Playground: Creating Safe and Engaging Online Spaces for Kids

hor-line-blue

Tech & Trends  ›


7 Golden Formats for Writing Web Content that People Crave

How AI & VR Tech Is Revolutionizing Our Lives and Impacting the Future

Image for What You Need to Know About the Requirements for Mobile-Friendly Website Design

Requirements for Mobile-Friendly Website Design - What You Need to Know

app-dev-team-working-application-modernization-support-digital-transformation

How Application Modernization Supports Digital Transformation


Should You Have a Dedicated Outsourced Development Team?

Tech Troubles? 4 Business Strategies To Avoid Tech Disasters

Understanding the Limitations of Antivirus Software
 

hor_line_yellow

Arts & Culture  ›


Featured Image – How to Get More People to Read Your Content

How to Get More People to Read Your Content

Feature Image - 7 Essential SQL Programming Tips for Beginners

Warning Signs That You Are Approaching a Writing Burnout

sculpture-of-man-in-deep-thought-importance_of_studying_arts

The Importance of Studying Arts


What Your Handwriting Says About You

12 Reasons Reading Widely Is So Important for Writers

How Reading More Inspires Better Writing

hor-line-brown

Business & Economy  ›


Amazon_PPC_advertising_guide

Amazon PPC Ads Optimization - Guide for Better Sales & Visibility

Image for 6 Ways to Boost Your Brand’s Social Media Performance

6 Ways to Boost Your Brand’s Social Media Performance

woman-social-media-user-advertising-ppc-interactive-content-marketing

How to Get More Qualified Leads with Interactive Content & PPC Ads


10 Lame Excuses You Probably Use to Procrastinate

10 Ways Resourceful People Build Resilience & Turn Failure to Success

How to Buy a House or Property With Bad Credit

hor-line-green

Health & Style  ›


woman-cleaning-carpet-home-professional

Revitalizing Your Space - The Benefits of Professional Carpet Cleaning

people-stretching-best-physical-activities

Best Physical Activities to Help You Reduce Stress

How to Find a Good Dentist: 5 Qualities to Look For

hori-3.jpg

Can Mindfulness Help to Stop Substance Abuse and Addiction?

hori-3.jpg

Asbestos Hazard: Your Responsibilities As a Property Owner

hori-3.jpg

Blissful Ways to Pamper Yourself at Low Cost
 

Home | About Us | Contributors | Submissions | Advertise | Disclosure | Privacy Policy | Contact Us

Follow Us:

twitter_e.jpg linkedin-pg.jpg email-updates_icon.jpg

Committed to quality content and journalistic ethics.

RSS rss

Search WWS search-icon-trans_0_1.png

© 2025 The WWS Daily.