Essential Video Production Tips to Increase Viewership

You can have a great video concept, but still not be getting many eyes on your videos. 

But why?

It could be in the way you're promoting the videos. Or it might be in the execution.

Production quality throughout the entire process of producing your video content can play a big role in how many people will view your content and receive your messages.

If you don't have key elements that people love in your video production, then you’ll have a hard time keeping viewers interested. They could be passing you by without a second thought.


Tips for Driving More Video Views


Here are some video production tips to consider that’ll help you increase viewership.


1. Keep It Steady


There's nothing worse than seeing a video that shakes and rattles when you're trying to view it. Unless you're trying to recreate an earthquake scene, then using a tripod or another steady surface to shoot your video is paramount. 


2. Use Sound and Music Effectively


If you have actors in your video, then you shouldn't record what they're saying open-air. You should attach microphones to them in order to pick up the clear sound without being drowned out by wind and other ambient noises.

If you want to fill in dead spaces in scenes, then you can make use of light background music to liven it up and hold people's attention

You can also use music to create a certain mood, or as a backdrop to a voiceover. However, make sure you have permission to use the music in your video. There are several royalty-free stock music sites out there. 

Sound effects may be appropriate in some videos too, but don't overdo it. You can find stock sound effects as well. 


3. Use Proper Lighting


If you want to create a high-quality look to your video, you will likely need to use external lights. Otherwise, your subjects can get lost in shadow or suffer from inconsistent natural lighting. 

Using more than one light in different directions can help you film effectively from different angles. 


4. Use Text


If you're creating a marketing video, then you can use simple text that shares branding info or relays the video credits. Try not to overuse text or overpower other video elements in the process, but keep it on the screen long enough for people to read it. 

Choose a simple font that's easy to read depending on the device the video is designed for. 


5. Use Experienced Actors


The type of people you cast in your video can be a sample of the demographic you're trying to reach. For example, if you're reaching fashion-conscious millennials, you probably don't want kids or senior citizens modeling clothes (although good video production can make anything work.) 

It's also wise to use actors that have some experience in front of a camera and can deliver lines naturally without coming off as too stiff. 


6. Hit Them Hard from The Start


Viewers give videos about 10 seconds to grab and hold their attention before they move on. 

With that in mind, don't start the video on a drawn-out static scene or just have text appear for 10 seconds. You want to pull them in with some action or content that is relatable. 


Ultimately, producing video content that people love is no mean task. However, the video production tips mentioned above can go a long way in helping you increase the quality of your videos and attract more viewership, whether you are an amateur or professional video creator. 

Alexis Davis is a senior staff writer at She covers social media and other digital media news affecting creative writers and online entrepreneurs.