Skip to main content
HomeThe WWS Daily

- News, tips, inspiration you can trust to thrive in today’s digital age.

Search form

Main menu

  • Home
  • News & Features
  • Business & Economy
  • Tech & Trends
  • Health & Style
  • Arts & Culture
  • Contact Us

5 Tips to Design a Logo That Makes Your Brand Stand Out

George Mathews March 17, 2024
Tips to Design Logos That Make Your Brand Stand Out

Did you know that it takes only about 10 seconds for consumers to form a first impression of your brand from its logo?

However, consumers will have to encounter your brand's logo several times before they will remember it.

The most important objective of your brand's logo is to build memorability and set your business apart from peers in the market. 

As such, your brand needs to be distinctive and immediately recognizable.

So, how do you create a logo that stands out from the crowd and is strongly memorable?

 

Keys for a Memorable Brand Logo that Stands Out

 

You can easily create your brand logo using one of the many logo creators online and share it with the world.

If you already have a logo for your company and feel there is a need to revamp it, there are some key things you need to keep  in mind as well to redesign you company logo successfully. 

Here are top tips to create a memorable logo that stands out from the crowd:

 

1. Keep It Simple

 

You may start off with a creative buzz, but you've got to remember to keep it simple. So, don't go overboard.

Avoid making your brand's logo too complicated. It's never going to be memorable if people can't understand it.

It may seem like a great idea to have multiple hidden meanings. But, think about some of the most powerful logos around for a moment.

Nike's Swoosh is so utterly simple that it's genius. While Apple's half-eaten apple logo is incredibly simple. 

You can learn a lot from these examples of cool logos.

 

2. Consider Color Phycology

color-emotion-chart

Colors have meaning and convey different feelings. So, don't just throw in whatever your favorite color might be. 

Do your homework on the psychology of color and think carefully about the message you want to convey with your logo.

If you're a health and wellness company, for example, green is a good option for invoking the appropriate psychological effects. 

Similarly, if you want to invoke feelings of trust, then you shouldn't overlook the color blue.

 

3. Make it Versatile

 

Versatility is an asset, so make sure your brand logo is versatile. You don't want to design a logo that is too fixed and restricted because you may need to use the logo for multiple purposes and on multiple mediums.

The original Twitter bird logo comes to mind. There were so many different versions of the bird logo, but you always recognized the logo and new it represented which social media brand. 

Your logo needs to be versatile enough to work and be appropriate on different backgrounds and mediums, ranging from merchandise to products, buildings, and websites. 

 

4. Be Original with Font 

 

It can sometimes appear that every font in the world has already been used by a company's logo.

But you should consider creating your own font type to go with your logo. Is there anything more iconic than Coca-Cola's font?

For many companies, the brand's logo is nothing more than their name in striking letters. You could do the same for your company.

 

5. Spread Your Logo Everywhere 

 

Your logo should be ubiquitous across your company and its marketing and promotion channels, including digital and social media channels.

Remember that people need to have several impressions of your logo before it stays in memory. 

So, make sure as many people as possible see your logo as often as possible by displaying it prominently for all to see it. 


George Mathews is a staff writer at WebWriterSpotlight.com. He covers different topics from business to health and tech for the publication.


 

Related stories

 

5 Times You Should Consider Redesigning Your Company Logo

Have You Seen The New Huffington Post? It Has Rebranded as HuffPost

How to Write a Memorable and Impactful Slogan or Tagline

 

 

SUBSCRIBE TO OUR NEWSLETTER  newsletter icon.png

Get our best content, news, tips, and inspiration in your inbox - free.

No spam. Just great stories. Promise!
 

 

Join Over 20,000 Subscribers!

Get our best content, tips, and inspiration free in your inbox. Subscribe ››

Connect with us:  twitter.gif linkedin-gray.jpg email.gif RSS feed

 

 

 

 

 

Most read this week


Best Slimming Tips for a Healthier Life
Alexis Davis

Woman Reading Book Image for 15 Hotly-Anticipated Books
15 Hotly-Anticipated Books of 2017
Books Editors

man-suit-relaxing-feet up-ship-deck-laptop-on-deck
10 Reasons Why I Love Writing for the Internet (And Why You Should Too)
David K. William

woman-outdoors-nature-looking-up-glitter-free-christmas-protect-environmental
Why We Must Have a Glitter-Free Christmas to Protect the Environment
Natalie Wilson

 

Got a story or tip for us?

 

Tips_0_0_0.png

Here's how to submit it →

 

 

 

 

EXPLORE MORE ...

black-nav-bar1.png

News & Features  ›


What You Need to Know About Europe's New GDPR Privacy Laws

Secrets of the Super-Rich: 5 Ways Wealthy Citizens Avoid Paying Taxes

gymshark-CEO-ben-francis-youngest-billionaires

UK's Youngest Billionaires Revealed, as Average Billionaires’ Age Drops


The Most Annoying Video Call Habits at Work - Are You Guilty?

The Digital Playground: Creating Safe and Engaging Online Spaces for Kids

Understanding Fathers’ Rights in the Child Custody Process

hor-line-blue

Tech & Trends  ›


Top 5 Tips for Using Technology to Improve Employee Engagement

app-dev-team-working-application-modernization-support-digital-transformation

How Application Modernization Supports Digital Transformation

iphone_se_second_generation

New iPhone SE (2020) Is the Cheapest Yet: Smart Move, or Apple Losing Its Way?


Understanding the Limitations of Antivirus Software

5 Web Accessibility Issues to Avoid

Ethics of Quality Assurance Tech Companies Need to Follow
 

hor_line_yellow

Arts & Culture  ›


podcaster-podcasts-to-make-you-a-better-writer

10 Podcasts to Make You a Better Writer

woman-using-cellphone-bible-on-table

How to Purchase Your Perfect Bible Online

woman-typing-laptop-ghostwritering

The Most Frequently Asked Questions About Ghostwriting


12 Reasons Reading Widely Is So Important for Writers

How Reading More Inspires Better Writing

10 Fun Hobbies & Activities for Couples to Enjoy Together

hor-line-brown

Business & Economy  ›


man-walking-away-carrying-box-full-of-stuff-quit-job

Should You Quit Your Job? 12 Signs You Should Resign and Move On

company-skyscrapers-llc-vs-lp-company-special-purpose-vehicle

LLC or LP Company: Which Is Better for a Special Purpose Vehicle?

Start a Business in Canada: Best Opportunities for Immigrants

5 Best Opportunities for Immigrants to Start a Business in Canada


How Salesforce Anywhere Can Transform Remote Work With Real-Time Collaboration

Maximizing Device Compatibility with Restreaming and Packaging: Benefits for OTT Operators

Smooth Operator: 5 Daily Habits that Dramatically Reduce Repair Frequency

hor-line-green

Health & Style  ›


What to Do If You Think You’re a Victim of Medical Negligence

What to Do If You Think You’re a Victim of Medical Negligence

[node:title]

Morning Prep Tips to Leave Home Fast, Looking & Feeling Fabulous

Pretty Girl, Happiness, Flowers, Bouquet

The Best Flowers for Different Occasions

hori-3.jpg

Asbestos Hazard: Your Responsibilities As a Property Owner

hori-3.jpg

Blissful Ways to Pamper Yourself at Low Cost

hori-3.jpg

7 Must-Haves for Hiking, Fishing, and Other Outdoor Activities
 

Home | About Us | Contributors | Submissions | Advertise | Disclosure | Privacy Policy | Contact Us

Follow Us:

twitter_e.jpg linkedin-pg.jpg email-updates_icon.jpg

Committed to quality content and journalistic ethics.

RSS rss

Search WWS search-icon-trans_0_1.png

© 2025 The WWS Daily.