Content writing involves writing article, blogs and essays about nearly anything and everything. Content writing can be done for a website or in some marketing collateral that can include things like advertisements, brochures, newsletters, pamphlets, emails, and more.
Building a rewarding career in the field of content writing is possible. There are so many people who earn a great amount of money and significant recognition in the field. But being the highly competitive field it is, you need to bring your A-game and consistently deliver high quality work.
Some of the top content writers in the game can make anywhere between $1500 and $4500 each month, which is not too shabby. The more famous star content writers and bloggers have reported earning figures as high as $15000 monthly by creating amazing web content.
If you love writing but are doubtful about starting a career in this field, you need not be doubtful. Making content writing your career can be a very good career choice, if you are passionate about it, identify the right content creation niche for you, and work hard and smart enough.
Top Content Writing Fields to Launch a Career
Here are the different fields in content writing you can explore. Choose any of these and start building your career as a content creator!
1. SEO Content
Now when you get into the field of content writing, SEO is a term that you will come across quite a lot. When writing SEO articles, keywords play quite a crucial role, so you need to be strategic about how you use them in your writing. A majority of clients will look at two key things from an SEO article which is the content should be unique, and it should be completely plagiarism free. For beginners, SEO writing is a great option to kick start their career in this field.
Basically, you have to understand how a search engine works and write content that it will understand and rank highly in search engine results pages (SERPs). For Google, you can read their SEO guide on their website and follow the points mentioned in it. For other popular search engines like Yandex, Bing, and Baidu, you can check their own respective guidelines and follow the guidelines to help your clients achieve their goal of ranking on the first page of SERPs.
2. Social Media Content
Social media is an excellent platform for promoting businesses. Thus, so many companies are shifting to social media for marketing and advertisements. Now for this, they require content which in turn involves content writers.
So, in order to generate a significant amount of traffic, these companies tend to hire people who are excellent in this field and can write a viral content for sharing on social media. In most cases, professionals are employed for this job, and they are required to write content regularly.
The earning potential here generally depends on the level of the writing and number of articles written.
It is one of the emerging career options and has been attracting the youth since the internet has become accessible by more people across the world.
Blogging allows you to be your boss and make a decent money. Usually, at the start of this career field, you may not earn a lot of money. But once it gets going, there is a chance that you will be making a lot of dollars after your websites starts generating significant traffic. The only thing that you require to begin your career in this field is your passion for writing. Because you are a content writer, only your passion will help you remain in this field for the longest time possible.
To start your career as a blogger, it's important to pick a niche that you are passionate about. You can write about anything from cat food to personal finance, but the topic has to interest you. Or else, you are likely to quit along the way. Once you get some visitors on your website, you can make money by putting ads on your pages or selling a product like an ebook or a course. Keep in mind some niches have a higher CPC (Cost per click) ad earnings rate, while others have low.
Copywriting is in high demand and now is a great time to start working as a freelance copywriter. A copywriter creates content that is related to sales and marketing. They write words that provoke readers to take immediate action, mostly a buying action. Copywriting is a combination of creativity, compelling language use, and in-depth research.
Those wanting to work full-time can easily earn as much as 6 figures in some niches like B2B copywriting for ABM companies, if they are good at it.
If you have credentials in journalism or literature, you can also easily find a good job in a reputed organization. Large companies prefer candidates who are serious about their work and have shown previous commitment in the form of formal education in a writing related field.
You can still make it in the industry if you don't have formal education related to this field, or no higher education at all. All you need is a willingness to write well and do in-depth research. Also, there is no age limit for this job. You could be 18 years old and still become a successful copywriter.
5. Subject matter expert (SME)
Subject Matter Expert is a person who has in-depth knowledge and expertise in a particular field. They are people who have years of experience in a particular industry or a field. If you are someone who has this kind of knowledge and experience, you can definitely think about Subject matter expert (SME) as a new career choice.
Subject matter experts usually write content that will immediately generate a lot of interest from the audience. Due to their knowledge of a particular field, they can provide tons of value via a blog post, an ebook or report.
Moreover, SMEs also work on creating catalogs and instructional manuals of complex matters. For instance, an expert in automation field can write excellent technical content on valves, flow meters, or steam pipelines that add a lot of value.
Content writing can become a very lucrative career. All you need is to be passionate, focused and committed to excellence in your writing and developing worthwhile content. And you can take this career path now and be on your way to a satisfying profession.